Public opinion management mechanism

(1) Establish an organizational guarantee mechanism

Network public opinion, like network information security work, should implement territorial management and the responsibility system of the top leaders, adopt the way of "whoever runs is responsible, whoever is in charge is responsible" and implement the accountability system. On the basis of further raising awareness, we should incorporate online public opinion information work into the overall arrangement of propaganda and ideological work, make careful arrangements and pay close attention to implementation. It is necessary to formulate various rules and regulations to regulate network behavior. It is necessary to make clear that a leading comrade is specifically responsible for the work of network public opinion information, and at the same time, make sure that a comrade is responsible for the daily monitoring of network public opinion as a public opinion information officer, sort out network public opinion by department every day or week, provide a simple public opinion monitoring analysis report according to the situation of each department, and give timely feedback to various functional departments.

(2) Establish a technical guarantee mechanism

Network technology is an effective measure to realize network public opinion management. Common network technologies include monitoring, tracking, and shielding IP addresses. Monitor the network management around the clock to eliminate negative news in time; Use intelligent software to automatically filter sensitive phrases; Delays in reviewing and publishing forum posts; Restrict browsing sensitive foreign websites; BBS, blogs and podcasts implement real-name authentication system. All websites and Internet operators should establish technical safeguard measures in strict accordance with national laws and regulations on Internet information security to ensure network information security.

(3) Establish a daily working mechanism

Network information release

"The Internet has turned everyone into an uncensored information publisher," said a media researcher. "On the one hand, it can make information more open and transparent; At the same time, because of the mixed fish and dragons, you can't tell the truth from the truth. For those young netizens, emotions are very easy to be incited. " Just like this, the website must strictly control the information release, establish the audit system of network information release, standardize the information audit process, and implement the responsibility of special personnel. BBS forums, blogs, podcasts and other interactive columns offered by websites must be registered with real names and managed by special personnel, and the system of "trial before delivery" must be strictly implemented.

Network public opinion guidance

Network public opinion guidance is to guide daily public opinion through network information commentators and play the positive role of "public opinion leaders". On the one hand, you can make immediate comments and refute negative voices in time; On the other hand, you can express positive opinions by posting and commenting. According to the law of communication, "opinion leaders" have obvious influence on the attitude of the audience, especially in the case of huge network information, netizens are often at a loss. At this time, they need the authoritative voice of "opinion leaders" as the basis for their own decision-making.

At the same time of positive guidance, moderators should also strictly review relevant information, immediately delete malicious information, and buffer posts with extreme emotions. In the process of checking, it is forbidden to delete posts simply and rudely, and we should pay attention to the art of guiding people with emotion and convincing them with reason, so that netizens can have rational and perceptual recognition and voice, thus forming a strong positive online speech.