I would like to ask what textbooks are used for the self-taught marketing undergraduate major, and I would appreciate it if experienced predecessors recommend them. Independent undergraduate course is an undergraduate form specially designed for all kinds of college graduates to take the self-taught undergraduate examination.
Similar to the adult college entrance examination.
Any undergraduate must have a junior college diploma to take the exam.
Independent undergraduate course Curriculum Outline and Textbook Catalogue for Marketing Specialty
Curriculum name outline and textbook name compilation press edition
Financial theory and practice self-study exam outline financial theory and practice
Financial Theory and Practice (National Compilation Edition) National Examination Committee
Zhou China Financial and Economic Publishing House
China Financial and Economic Press, 2000 Edition
Outline of self-study examination of consumer economics
Consumer Economics (National Compiled Edition) National Examination Committee
Yi Zhihong Renmin University of China Press
Renmin University of China Press, 2000.
Marketing Planning Marketing Planning Self-study Examination Outline
Marketing Planning (National Compiled Edition) National Examination Committee
Yang Yuequan Renmin University of China Press
Renmin University of China Press, 2000.
Introduction to Commodity Circulation Outline of Self-taught Examination for Introduction to Commodity Circulation
Introduction to Commodity Circulation (National Compilation Edition) National Examination Committee
He Minglun China Financial and Economic Publishing House
China Financial and Economic Press, 2004.
Outline of self-study examination for enterprise accounting
Enterprise Accounting (National Compilation Edition) National Examination Committee
Founder was born. China Finance and Economics Publishing House, China Finance and Economics Publishing House, 2004.
Outline of International Marketing Self-study Examination
International Marketing (National Unified Examination Committee National Edition)
Wu Shijing, Guoan Zeng Renmin University of China Press, Renmin University of China Press 1999.
International Trade Theory and Practice Self-taught Examination Outline
International Trade Theory and Practice (National Compilation Edition) National Examination Committee
Leng Baijun China Financial and Economic Publishing House
China Financial and Economic Press, 2000 Edition
International Business Negotiation International Business Negotiation Self-study Examination Outline
International Business Negotiation (National Compilation Edition) National Examination Committee
Liuyuan Renmin University of China Press
Renmin University of China Press, 2000.
References:
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All teaching materials for marketing major in higher education? Who can help me make a list? Thank you, SD244, Public Relations Strategy of Entrepreneurs, 6 discs, VCD580450.
SD249 Subverting Traditional Marketing ―― Marketing Strategies for Small and Medium-sized Enterprises 20 Disks VCD 1680 1200
SD250 Introduction of Professor Han Qingxiang-A Masterpiece of Contemporary World Management-20 discs VCD 1680 1200
SD25 1 Marketing Revolution 12 CD VCD880620
SD252 communication management skills 8 disc VCD530380
SD253 "How to Become a Salesperson Quickly" 6 DVD 1980 1200
SD255 How to Make Money through Negotiation 8VCD+ 1 Handout 698550
SD285 "How to Become a Marketing Master" Lever Training VCD6 CD 160 140
SD2 1 1 New Marketing 10 CD VCD480360
YX46 Professional Skills Training Course for Sales Staff 13 CD VCD 1500 180
YX47 How to carry out effective distribution management 6 discs VCD600 150
YX48 Customer First-Gold Service Skills 6 Disc VCD600 120
YX49 Promoter Professional Training Course 6 Disks VCD600 120
YX50 "How to Explain Products Well" 4-disc VCD400 100
YX5 1 5-disc VCD800500 of Action Decomposition and Building Sales Execution.
How YX52 Becomes a Top Salesperson 5 VCD500 100
YX53 "Corporate Advertising Practice" 3-disc VCD300 100
YX54 Customer Satisfaction and Intimate Service 7 Disc VCD700 150
YX55 How to Create Seven Motives of Integrated Marketing 5-disc VCD500 100
YX56 "Deep Marketing and Customer Relationship Management Methods" 5 discs VCD500 120
YX57 Effective management and innovative methods of sales channels 6 discs VCD600 160
YX58 Regional Market Management Action Decomposition Training 16 CD VCD 1200650
YX59 "Construction Sales Implementation Action Decomposition Training" 9 discs VCD900500
YX60 "Excellent Service Marketing" 5 discs VCD500 160
YX6 1 Breakthrough in Marketing Thinking and Practical Skills 5 Disks VCD500 150
YX62 "Psychological and Tactical Application Methods in Marketing Work" 6 discs VCD600 160
YX63 "Building a High Performance Sales Team" 6 discs VCD600 180
YX64 Sales Appraisal Skill Action Breakdown 1 CD VCD 100 100
YX65 "Action Decomposition for Solving Price Conflicts in Shopping Mall" 2-disc VCD2 100 168
YX66 "Decomposing the Action of Fighting against Grab Goods and Destroying Prices" 2-disc VCD208200
YX67 Details of Dealer Policy Making Skills and Actions 1 CD VCD 138 138
YX68 Breakdown of Privileged Customer Governance Action (VCD/KOOC-0//KOOC-0/8/KOOC-0//KOOC-0/8)
YX69 "Forcing Dealers to Do Supermarket Action Decomposition" 2 VCD 158 158
YX70 Action Decomposition for Improving Terminal Performance 2 VCD 158 158+058
YX7 1 Action Breakdown of Developing Sales Opportunities 4 VCD350280
YX72 Manager's Thinking Mode and Action Decomposition: 2 VCD 152 152+052.
YX73 employee monitoring skills and action decomposition 2 VCD248248
YX74 "Shopping guide management &; Training action decomposition 1 VCD200200
YX75 Decomposition of Command and Punishment Skills and Actions 4 VCD400350
YX76 Five Keys to Win Customer Loyalty 6 VCD600 180
YX77 How to Build a Market-oriented Advantage Marketing System 6 VCD600 160
YX78 How to Make and Manage Strategic Marketing Plan 5 VCD500 160
YX79《CRM Key Customer Relationship Management Course 6 VCD600 160
How to establish a successful marketing strategy for YX80 6 VCD2 102 10+00
YX8 1 How to Become an Excellent Sales Manager 6 VCD6002 10
YX82 Eagle Plan-Growth Course of Excellent Salespeople 6 VCD600 180.
YX83 sells six series of six VCDs-VCD600210.
YX84 Marketing Channel Innovation and Chain Operation Strategy 6 VCD220220
How does YX85 conduct low-price marketing? 6 VCD 150 150+050?
YX86 consumer psychological cracking method 5 VCD 120 120+020
YX87 Love Marketing Law 6 VCD 180 180
YX88 Emotional Management Methods for Salespeople 6 VCD 150 150+050
YX89 New Strategic Marketing Course 6 VCD 180 180+080
How YX90 conducts effective market research 6 VCD 150 150+050.
YX9 1 Get the big single trilogy 6 VCD 160 160+060.
YX92 Professional Sales Skills 6 VCD 150 150+050
YX93' s five winning marketing capabilities: 6 VCD 180 180+080.
Formulation and implementation of YX94 annual marketing plan 6 VCD280280
YX95 "Solutions to Regional Market Management Problems" 5 VCD500350
YX32 Latest Market Competitive Strategy Analysis and Best Strategic Choice, 6 Volumes, 800450
SD/KOOC-0//KOOC-0/9 Marketing Textbook 54 The Golden Key to Winning in Actual Combat/KOOC-0/2 VCD/KOOC-0/680/KOOC-0/220+0220.
SD 124 Marketing Textbook Low Cost Marketing 6 VCD600480
SD 125 Marketing Textbook Terminal Access to 7 VCD960720
SD 104 Marketing Textbook and Marketing Model 9 VCD+ Manual 1 500 120
SD 105 How Marketing Textbooks Become Marketing Masters 6 VCD+ Manual 1 600 160.
SD 1 12 Marketing Textbook Cutting Marketing 6 VCD680540
SD 103 Marketing Textbook 360-degree Profit Multiplication 8 VCD+ Manual 1 1480 1020.
SD 136 Marketing Textbook "Key Account Strategic Marketing" 5 volumes 500240
YX0 1 Marketing Textbook Practical Marketing Strategies and Success Skills, Volume 20, 2 100 1650
YX02 Marketing Textbook "Innovative Marketing" Volume 20 1680950
YX03 Marketing Textbook Telemarketing Skills 5 Disks 500 120
YX04 Marketing Operation Practice of Marketing Textbooks 10 CD 1232832
YX05 Marketing Textbook Sales Demonstration Skills 6 Disks 800580
YX06 Marketing Textbook Sales Team Management-Creating Sales Miracles Volume 6 680450
YX07 Marketing Textbook Telemarketing Practice Volume 7 6 10460
YX08 Marketing Textbook Marketing Strategy, Competitive Advantage and Sustainable Development of Enterprises 13 CD 1500900
In-depth Marketing Strategy and Practice of YX09 Marketing Textbook Panorama Case Course 16 CD 1680980
YX 10 Marketing Textbook China Top Marketing Competition 10 CD 1380820
YX 1 1 Marketing Textbook New Concept of Enterprise Management and Marketing in China Volume 30 1950 1250.
YX 12 Marketing Textbook "How to Effectively Implement 5S" 6 volumes 800450
YX 13 Marketing Textbooks Professional Sales Expression Skills 4 Disks 400 100
YX 14 Marketing Textbook "How to Establish and Manage Sales Network" 5 Disks 400 100
YX 15 Marketing Textbook Consulting Sales Technology, 8 volumes, 800 150.
YX 16 Marketing Textbook Telemarketing Sitcom-Crazy Phone Collision 6 Disks 600320
YX 17 Marketing Textbook "Full Course of Intensive Training for Ace Salesmen" 15 CD 1500900
YX 18 Marketing Textbook Brand and Marketing Planning 12 CD 1200800
YX 19 Marketing Textbook Sales Negotiation Skills 6 Disks+Electronic Student Handbook 800500
YX20 Marketing Textbook Excellent Customer Service and Management 12 CD 1500 180
Research on the Product Strategy and Promotion of YX2 1 Marketing Textbooks
4 sets of 360300
YX22 Marketing Textbook Modern Enterprise Marketing and Classic Case Analysis, Volume 6, 670500
YX23 Marketing Textbook Weaving Web-Effective Marketing Integration Training 12 CD 1500 1000
YX24 Marketing Textbook "How to Establish and Manage a Sales Team" Volume 8 800 180
YX25 Marketing Textbook "Counter Sales Skills" 3 Disks 400 100
YX26 Marketing Textbook Customer Satisfaction Marketing Management Volume 6 680500
YX27 Marketing Textbook "The Road to Success" Volume 7 700500
YX28 Effective Distribution Management of Marketing Textbooks (6 volumes) 600 150
YX29 marketing textbook "Shop Sales and Service Skills" 6+ CD 1, text teaching material tool form 600 150.
Two YX30 marketing teaching materials, how to explore customer needs, and 1 CD+1 set of 400 100.
YX3 1 Marketing textbook How to Quickly Reach a Sales Agreement, 3 volumes, 1 CD 400 100.
The latest market competition strategy analysis and the best strategy selection of YX32 marketing textbook +2CD-ROM600400.
YX33 Marketing Textbook "Sales Skills of Big Retail Customers" 6 volumes 660500
YX34 Marketing Textbook "Famous Forum IV-Winning Marketing" 12 Disk480340
YX35 marketing textbook "Professional Sales Expression Skills-Demonstration and Persuasion" 2 free CDs, 1 set of text teaching materials and tools form 300 100.
YX36 Marketing Textbook "Strong Sales-Skills to Multiply Sales Performance" 6 CDs 1, and 1 set of text teaching materials and tool forms 600 150.
YX37 Marketing Textbook Customer-centered Value Marketing Course: 3 free CDs 1, and 1 set of text teaching materials and tools: 300 100.
YX38 Marketing Textbook "Super Influence-N.L.P Winning Marketing"/KOOC-0/2 CD/KOOC-0/680/KOOC-0//KOOC-0/80
YX39 Marketing Textbook Channel Marketing Strategy and Operation 4 Disks+Electronic Textbook 1280880
YX40 Marketing Textbook Surprise Marketing Planning Volume 3 380300
YX4 1 Marketing Textbook China Marketing Revelation 20 Disks 2688 1830
YX42 Marketing Textbook "Eight Weapons for Successful Sales-Sales Strategies for Key Customers", 7 volumes and 2 CDs, text textbook and tool form 700 150.
YX43 Marketing Textbook Marketing Practice 10 CD 980680
YX44 Marketing Textbook "Sales Skills, Junior High School" 8 Disks+Electronic Textbook 2800 1800
YX45 Marketing Textbook The Seventh Famous Forum-Marketing Philosophy 12 CD 580380
I wonder if I can help you.
Self-taught accounting or marketing? Self-study accounting or marketing. Girls can teach themselves accounting (of course, so can boys). Boys can teach themselves marketing. In fact, these two majors are very practical.
What teaching materials do you need for self-taught college marketing major? Brother Yun, salesman certificate, marketing qualification certificate, marketing qualification certificate, senior marketing qualification certificate, marketing assistant certificate and marketing manager qualification certificate depend on whether you are qualified to take the exam ... There are too many certificates. # # # You can take the "Marketing Qualification Certificate". At present, the Ministry of Labor has issued a more formal. Application conditions: marketing personnel: 1. After obtaining the senior professional qualification certificate of salesman, he has worked continuously in this profession for more than 3 years, and has been trained as a salesman to reach the required standard hours and obtained a graduation certificate; 2. Graduated from junior college or junior college, worked continuously in this major for more than 2 years, received formal training of standard hours stipulated by marketing teachers, and obtained graduation certificate; 3./kloc-MBA students with 0/year working experience, graduate students in this major or related majors; 4. Having been engaged in this occupation for more than 65,438+00 years continuously, having received formal training of standard hours stipulated by the marketing department, and having obtained the graduation certificate.
If you have any questions about the self-taught/adult-taught examination, don't know the contents of the test sites for self-taught/adult-taught examination, and don't know the local policies for self-taught/adult-taught examination, click on Mr. official website at the bottom to get the review materials for free: /xl/