The goal of sales training is to achieve the sales performance of enterprises by improving the personal performance of sales personnel, and there is nothing else to ask for. Therefore, the sales training of enterprises should always aim at the business development and profit of enterprises, emphasize the purpose of training, pay attention to the research status and demand, pay attention to performance and development, and pay attention to the problems that can be solved through training. It is necessary to clearly divide the types and levels of training, study the characteristics and special needs of different training objects, and make appropriate choices in content and methods. This is the premise of successful training. In fact, employees' performance at work depends on their attitude, knowledge and skills. If employees improve in these three aspects, their work performance will be greatly improved, which is also the purpose of training employees in many enterprises. However, attitude, knowledge and skills are three different categories and need to be improved in different ways. Attitude refers to employees' views on external things and interpersonal relationships. Attitude training is difficult, and it is generally difficult to be effective.