Not long ago, Yanfei Liu, an Internet marketing expert, said in an interview: "From the technical point of view of audio-visual information flow and sales methods, there is no essential difference between TV shopping and live sales, but their sales characteristics are very obvious: vivid and experienced, and the cards that can be promoted in a limited time are limited to live broadcast time, and the opportunity is fleeting." Therefore, in the shopping circle, there has been a phenomenon of "not believing in TV shopping, but believing in live broadcast with goods". In the final analysis, this is the victory of the times.

Of course, this phenomenon has also touched the nerves of many people in the electric business circle, especially the operators of shopping platforms. They want to upgrade the shopping platform or start a new stove-find a software developer to build a live broadcast delivery system. But what preparations should be made as an operation before docking developers build a live broadcast delivery system?

First, select the anchor personnel.

Different from other variety anchors, the anchor in charge of live broadcast with goods should not only show his talents, but also have strong sales ability. Even if there will be a fully functional live broadcast platform in the future, such as "high persuasiveness" and "profound appeal" are indispensable for sales staff. Therefore, when choosing an operator, you need to choose an anchor who can not only freely show his talents, but also introduce his own products and even the whole industry when bringing goods, so as to better attract fans to buy.

Second, determine the product supply chain.

"The smell of wine is not afraid of the deep alley." If customers want to repurchase, a high-quality product supply chain is essential. Inferior products are not conducive to bringing goods, and are not conducive to the establishment of a good image of e-commerce anchors. If you lose money in the choice of product quality, you may add an experience of failed delivery. In a word, a good supply chain can build credibility for the anchor and maximize profits on the basis of ensuring quality.

Third, find a good venue and equipment

"If you want to do a good job, you must sharpen your tools first." Different from shooting short videos or outdoor live broadcasts, you'd better choose a fixed venue and choose professional sports shots for live broadcasts, because the display of product details may not be realized by a mobile phone alone. In addition, the decoration of the site also needs careful consideration. Take selling clothes as an example, assuming that it is selling sweet clothes, then building a pink environment and hanging a lot of Gothic clothes behind the anchor may leave a deeper impression on the audience.

After doing the above work, operators can start to build a live broadcast delivery system for software developers. Next, the operation team should consider how to propose to the developers to add more practical functions to the system.