For China's telecommunications, media and other industries, "the first task, like other strategic industries, is not that enterprises should be responsible for their own profits and losses, but that they should reorganize their industries and integrate enterprises or enterprise groups that match the existing production capacity in China." The core is to overcome the word' scattered'. The result of "fragmentation" is often that the business scope of enterprises is too narrow and the scale is too small to participate in the domestic market and international competition in which multinational companies participate. ""Compared with other industries, China's news media and cultural industries are more disorganized. The total amount of products is among the best, and the scale of enterprises is among the best in the world, which has become the basic obstacle for China's strategic industries to meet the challenges. "In short, the innovation of radio and television media management is a complex system engineering. Especially in the face of the international and domestic situation in the new century, we should grasp the main contradictions and solve the main problems, that is, establish advanced management concepts, create a benign macro-management and micro-organization system, focus on optimizing the allocation of human, financial and material resources, and build an innovative system of radio and television media management oriented to 2 1 century.