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Star personal website paper ppt
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The budding Internet Age (2006-2008)

At the beginning of 2006, Vae was a sophomore in Medical University. In his spare time, out of his love for music, he recorded some "music works" with a pc and a pair of headphones, most of which were only rough semi-finished samples: some were created casually while playing the piano, some were adapted by covers, and some were co-written with netizens-but when these messy and random "gadgets" were uploaded to the Internet by him under the pseudonym "Vae", they broke out very surprisingly. In 2007 and 2008, while continuing his studies, he kept the "good habit" of writing and publishing a work every month. Although popularity and discussion are rising at a constant speed, in order to ensure that his studies will not be affected, he refused all the invitations to perform. His works became the only interaction between him and his fans. This practice of "saving money without earning" also shows that although he is young, he is by no means short-sighted. His blog is constantly updated. In addition to some lyrics, there are many interesting remarks compiled by fans as "quotations" and circulated spontaneously. His official website is very colorful, and thousands of people enter the forum every day-personal charm and musical charm are mixed together, and chemical reactions are constantly taking place. Vae

An achievement unrelated to music is that he won the honor of "Top Ten Young Students in Anhui Province" in 2008 because of his excellent overall quality. In the continuous creative practice, the maturity and integrity of Vae's works are getting stronger and stronger, and people gradually feel his unique musical temperament. His works can be marked by the following key words: soft, cool, concise and sometimes rebellious. Whether it is talent or hard work-in short, in these three years, Vae has changed a lot from an amateur to a professional musician in music. In terms of popularity, it has gradually become a first-line star in the online music industry. Many record companies came to his hometown to talk about signing contracts, but he refused because he didn't want to affect his studies. At that time, public opinion generally believed that Vae not only inherited the grassroots nature of the first generation of online singers such as Xiang Xiang and Donglaidongwang, but also raised the level of online music to a new height, which changed the impression that "online songs = folk songs" to some extent. However, in 2008, no one knows how long he will be popular, because almost all the online celebrity stars before him ran a red song for a year ... and then they were forgotten by the public. The representative works of this stage are: The Funeral of the Rose, Broken Bridge and Snow, The Story of the City and Sunny Rain.

Musical miracle of solo performance (2009——20 10)

After graduating from college, Vae spent half a year doing one thing-in June 2009, 65438+ 10/0, a record called Custom was born. Vae completed the lyrics, composition, arrangement, recording, mixing, etc. of this record alone, and even the paper models used for the lyrics were selected by himself in the printing plant. In an interview, he said, "Maybe not many people have the experience and energy to participate in the whole process of creating, making and making a record." This music model worker has set a precedent and paid enough, but he has also received enthusiastic response from fans. The album was announced to be out of stock a few days after it was pre-sold on its personal website. Musically, the fresh texture, good arrangement and production methods of this album have made people in the industry give a good evaluation of this album. But because there is no record company to promote the spread, most media can't know this record at all, which makes it lose the "admission ticket" to compete with other mainstream records; Only a small number of media people made this album famous in Vae because of their personal favorite recommendation and spontaneous publicity by fans.

Diffusion. The appeal of Vae makes record companies have to face up to such a question: Why can't artists who are praised by them hold it? Record company bosses aim at the value of Vae, and people are constantly looking for Vae to talk about cooperation and sign contracts, including many people who looked for him two or three years ago. However, Vae's requirement is that the second album must be independently created and produced by itself, and the company is only responsible for promoting and distributing it. But at that time, no one had the courage to take the case, and the signing was put on hold. He was in no hurry and decided to fight for another year. He said at that time: "Only when we reach a certain height and have certain value can we have the capital for negotiation. Expect a cautious businessman to take risks to realize your musical ideal? Don't even think about it. " 2010 65438+10.6, a whole year later, his second album "Seeking the Fog and Realizing the Tao" was released. Words, songs and producers are still monopolized, but several new names have appeared in the arranger list. In addition to further emphasizing personal characteristics, as a music producer, Vae's production concept tends to be the top in the industry, and it has surpassed most popular albums of the same type in terms of structural arrangement, fluency of mixed recording, and retention of moving details. The height of words, songs, singing and production is amazing; The tendency of "rhythm music" is more and more obvious, but it is not limited to how to ensure "purity". The combination of Chinese and western makes the whole album very attractive. The works in the album, such as "Dusty Face" and "Luzhou Moon", have achieved great success with the reputation of netizens. Only one song, "Dusty Face", has been downloaded more than almost all previous works. As a music producer alone, the first-line standard of Vae has also been affirmed by first-line domestic brands. After the release of Looking for Fog Enlightenment, it was invited by Sohu, Lenovo and Huayi Music to create works for its flagship products/artists. What's more commendable is that he has gained a good reputation in art. In the past two years, Vae has been working hard, handing over two works created and produced entirely by himself, and has gained a large number of fans, especially the great influence brought by "Looking for Fog Revelation". I'm afraid he didn't even think of it. In music, he also made his ideas clear, and his style became more and more distinct. Representative works at this stage: Redundant Interpretation, Doomed Face, Luzhou Moon, Half-city Smoke and Sand, and Plain Face.

The game changed the rules for him (20 1 1-? )

20 1 1 March, there was a Vae in the mainland music scene.

Thing: Vae signed the marine butterfly record. In response to this news, some people who don't know the situation invented a "he said he would never sign the contract" for Vae with their vague impressions, and then criticized it on the basis of this fiction; However, the more interesting news is that Vae has completed his third album "Sugra Without a Bottom" with the independent production mode of the first two albums. Although I don't know how many rounds the two sides played, just looking at this result should be considered satisfactory for Vae, which has worked hard for many years to get recognition-probably no other record company dares to arrange albums entirely by artists themselves; For the record company, signing the "newcomer" Vae is really profitable, and the huge amount of money to promote a newcomer is saved, because he is really not a newcomer and he has been a celebrity for quite a long time. What will happen in the future remains to be seen.