This is a brand-new major. It first appeared in the School of History and Culture of Shandong University in 2004. The premise of cultural industry management is culture, which is the deep foundation and soul of this major. Without the root of culture, management is unsustainable. China lacks managerial talents, but it also lacks talents who really understand the local cultural background, grasp the deep richness and identity within the culture, and protect, manage and develop it healthily.

Culture is always the soul of this major. Learners should see not only material culture, but also spiritual culture. We should fully absorb and explore the cultural heritage of society and combine culture, ecological environment, public opinion guidance and management.

Cultural industry is a new industry developed under the background of globalization, and it is recognized as "sunrise industry" or "gold industry" in 2 1 century. Japanese economists even call it "the last profiteering cake of 2 1 century" without exaggeration.

The wealth brought by the cultural industry is enormous, especially the rapid development of modern media technology in the last two or three decades. With the help of network media technology, cultural products have completely broken through the limitations of time and space, infinitely expanded the circulation area, enhanced the profit space, and achieved one wealth myth after another.

Cultural industry refers to the business industry engaged in the production of cultural products and the provision of cultural services, including news publishing, radio, film and television, network communication, culture and entertainment and other industries. During the 11th Five-Year Plan period, China will further accelerate the development of cultural industries. The rapid development of cultural industry makes talents in this field scarce, which has become a bottleneck restricting the development of China's cultural industry.