Paper Keywords TV media technology news dissemination application in the new era
This paper first studies the advantages and limitations of TV media technology, then studies the development and influencing factors of TV media technology, and finally discusses the application of TV media technology in news communication.
In recent years, TV media technology has developed rapidly and its influence has gradually increased. Television media technology is gradually applied to news communication, which is beneficial to news media to enhance their comprehensive strength and expand their communication ability. The communication advantages of TV media technology are obvious. However, there are some problems in the application of TV media technology in news communication. We should solve these problems in time, make TV media technology widely used in news communication, and improve the effectiveness and influence of news communication. In addition, in the face of fierce competition, various media are actively adopting new means of communication to overcome their own shortcomings and enhance their strength to find a way out. I believe that they will be able to successfully stand the test of the times, truly become the strong players in the competition, and have their own new world.
1 Advantages and limitations of TV media technology
In recent years, TV media technology has developed rapidly, directly impacting traditional media groups, and its influence has gradually increased. Television media technology has strong advantages. It combines words, images, sounds and so on. , and vivid, the most attractive attention. It has also become a new way of media communication, which is faster and more effective, and the interaction with the public has been greatly improved. In the new era, TV media technology combines network communication technology to maximize the advantages of network communication. Compared with traditional news media, TV media technology is more interactive and can let more people participate in it. Traditional media tells how to succeed, while TV media combines the characteristics of network communication, and communication is two-way. The public can participate, comment and express their personal views at any time. This will help to improve the enthusiasm of the public and attract their attention. Once the public participates, the purpose of TV media to spread news will be realized.
At present, with the popularization of TV media technology, the amount of information of TV media is gradually expanding, which is far greater than that of ordinary media, which is unmatched by other media. Television media has an information platform with a lot of information. Television media technology is called another information revolution after language, writing, printing and wireless telephone. However, it is inevitable that TV media technology has certain limitations as well as communication advantages. Advantages and limitations are complementary, inseparable and mutually restrictive. As far as China is concerned, compared with traditional media technology, TV media technology also has its own insurmountable limitations. In the new era, TV media technology lacks effective content control, and the current TV information is complicated and difficult to distinguish between true and false. For the audience, having information that is difficult to distinguish between true and false is the same as having no information at all. The traditional media technology is supervised by the regulatory authorities, and the news content has to go through layers of checks before it is released. These traditional media have a strong sense of responsibility, and the news content is guaranteed to be true and credible, so there will be relatively few bad news.
2 TV media technology development and influencing factors
After entering the information age, TV media technology tends to merge, and TV media technology has a great influence on news communication when it is spread. The communication of TV media presents a spiral development, forming real-time communication, tracking communication, synchronous communication and diversified communication, which has strong attraction and influence, and the public can easily accept this sense of communication.
Television media technology in the new era includes microelectronics and information technology. Therefore, the development of TV media technology is also the development of microelectronics and information technology. In news communication, a media era that has just bid farewell to lead and fire has hastily entered an era of radio and television media that bid farewell to printing and distribution. To tell the truth, this is the development status of TV media technology in the new period.
There are many factors that affect the development of TV media technology. The most important thing is the continuous development of computer technology and the gradual enhancement of information processing functions. At present, the speed of computer technology is accelerating, especially the speed of information processing is greatly improved, informationization is further strengthened, and digital technology is constantly improved, which is conducive to the better dissemination of news by TV media. Secondly, another factor is the improvement of digital signal processing ability, which can ensure that information is not easily disturbed, that is to say, it improves the anti-interference ability of TV media, ensures the smooth flow of information and signals, facilitates the TV media to spread information better, and provides reliable technical support for the release and transmission of information. Finally, the factors affecting the continuous development of TV media technology are the continuous innovation of network information technology and the continuous improvement of interface technology, which enables many computer users to access more network TVs.
3 TV media technology in the application of news dissemination
Cao Guowei, president of Sina. Com said: "Now, if you don't adopt new media technology, or you can't develop your media by using new media communication methods, you will gradually disappear in the media industry." The adoption of TV media technology in the new era conforms to the historical trend and is unstoppable. Due to the continuous development of TV media technology and the continuous improvement of information level, the application of the latest TV media technology to news communication is conducive to promoting the development of TV media and enriching the forms of media communication. According to different news, TV media news can take different forms of communication and innovate constantly in form. When broadcasting news events, TV media can adopt rectification mode to realize the timely and rapid dissemination of news information and ensure the clarity and coherence of the picture. When TV media plays important events, it needs to adopt streaming transmission, which is beneficial for users to get the information they are interested in, fast forward and fast backward at any time during the viewing process, so as to realize the timely play of news videos and play the content they want to see again to get the information they want.
In the new era, TV media will be applied in different ways. At present, Internet and SMS are used to participate in activities, and everyone can get information and spread it. It is such a communication process that it is difficult for TV media to review information, and it is impossible to guarantee the objectivity and fairness of information, and it is also impossible to guarantee the timeliness and authenticity of information. Through the new TV media technology, a lot of false information and junk information will be encountered in news communication. Therefore, when TV media technology is applied to news dissemination, we should pay more attention to and review this information. Strengthen the cultivation of reasonable laws and regulations, constantly innovate and develop, and win the trust of the people. Facing the fierce competition in the TV media environment and the diversified information methods of the public, in this era of increasing cultural competition, we media people must always pay attention to our limitations and constantly improve and perfect ourselves.
4 conclusion
The new TV media technology has sent a powerful shock wave to the huge traditional media groups. Television media technology has strong attention and great attraction, and has inherent unique advantages. In such an era where competition and opportunities coexist, we should speed up the application of TV media technology in news communication and let the media really work hard to meet the challenges and find a way out. I believe it will successfully stand the test of the times, truly become a strong player in the competition and have its own new world.
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