I remember that an e-commerce giant released a report saying that through AI technology, customer service can respond intelligently and reduce customer service costs by 40%! However, the cost of customer service has decreased, but the number of customer service personnel has not decreased. What is the reason? Besides the larger scale of e-commerce, there is another reason. AI better assists customer service and improves efficiency. Suppose that in the past, a customer service could only serve 65,438+000 customers. Now with the help of AI, we can serve 1000 customers, which means that the efficiency of customer service has been improved by 10 times! However, in the actual business environment, the boss will not lay off 90% of customer service, but may increase the number of customer service, because customer service is more efficient, can receive more customers at lower cost, and can bring more sales and profits. This is one of them.
Secondly, under the competitive relationship, if everyone's customer service efficiency is improved because of AI, reaching a similar level, at this time, in order to make differentiation, some high-end brands use pure manual customer service instead. Think about it, if a luxury brand uses robots to serve customers, can customers be happy? The game relationship of business dynamic equilibrium is far more complicated than the model I listed. Single-level thinking always thinks that technology is replacing customer service, but the real value of technology is to improve the efficiency of customer service, but the improvement of efficiency can make customer service do more things, so the boss needs more customer service in order to expand the scale and cope with competition. This is the actual situation. All human technologies ultimately promote the competition between people. The so-called replacement of human beings only replaces part of the work. The future society is a society in which people and machines cooperate. In the past, people wrote articles and drew pictures with pens. Later, they used computers. Now, they use artificial intelligence. For us creators, if ChatGPT can help us count data and find information, it will only make us create more content.
For example, I want to analyze Pinduoduo's financial report. I used to look at their financial data in the last year and draw tables. If I ask ChatGPT, help me compare the marketing expenses and user growth in Pinduoduo in the last year, and then compare the marketing expenses and user growth in Ali and JD.COM. You can give it to me accurately, so that my time for collecting materials can be shortened by 80%! Writing one article every three days may become one article every day. So many people say that ChatGPT will make writers lose their jobs, but I found that the situation may be just the opposite! The most painful thing now is that ChatGPT can't do it yet!