Take vivoX9 as an example. The feature of this mobile phone is self-timer, and the excellent self-timer effect is its biggest highlight. VivoX9' s slogan is "soft light double shot, illuminate your beauty". In the era of the popularity of social software such as WeChat and Weibo, it is most common for many beauty lovers to post their photos on social platforms. After marketing planning, the catchy slogan of vivoX9 has been deeply rooted in people's hearts, and people who need mobile phone selfies will begin to pay attention to vivoX9.
Of course, after marketing, you need the corresponding mobile phone quality to succeed, and marketing and products complement each other. VivoX9s is equipped with a dual camera with 20 megapixels and 8 megapixels in front, and the mobile phone is equipped with a professional blur sensor to ensure that users can easily shoot a background blur effect similar to a SLR lens with a large aperture. After the combination of the front dual cameras, vivoX9s can shoot accurate and natural self-portrait blur consequences. Different from the fuzzy results caused by other pure software algorithms, dual-camera self-timer can obtain the depth of field information of objects more accurately and make the photos more advanced.
OPPO's marketing is also very good. The most popular marketing case of OPPO is its VOOC flash charging. "Charging for five minutes and talking for two hours" is now widely known. OPPO's VOOC flash charging is really good, and the charging speed has increased by more than four times, which plays a very important role in the fast-paced modern life.
Generally speaking, the marketing schemes of OPPO and vivo are very successful. More importantly, the quality of their products matches the marketing cases, which brings out the best in each other and contributes to the sales of OPPO and vivo.