Reference example:

Stick to the correct strategy

Thoreau once told a fable in Walden: "A craftsman wanted to be the perfect scepter, so he worked day and night for a hundred years, and finally the scepter became the most beautiful work in Brahma's world." Kodak company has the creativity of craftsmen, invented the world's first digital camera, but failed to adhere to its own strategy and direction, and finally ended in bankruptcy. If Kodak clearly understands the situation, vigorously promotes digital cameras and abandons the traditional film business, it will be able to continue the glory of that year.

Sticking to the correct strategy needs to clear the clouds and find the direction of survival in the dense fog. Microsoft insisted on the popularity of personal computers, which was unique in that era of public computers and quickly developed into the largest software manufacturer. Ford, the earliest automobile company in the world, is also forward-looking. It foresaw the huge market potential of private cars, introduced mechanized production lines in the19th century, and stood out in that era of manual assembly of cars. They all have keen eyes and can detect the running direction of the rivers of the times, so as to closely follow the pulse of the times, make timely adjustments, seize the opportunities and leap to the forefront. This is also a strategic vision that Kodak lacks.

Adhering to the correct strategy needs to keep up with the trend of the times and produce products that conform to the rhythm of modern life. This is why Apple surpassed Google to become the most valuable brand in the world on 20 10. The products produced by such a big company only need a table to be placed. Keeping up with the trend of the times and producing simple and practical products is the way for Apple to win. So do Starbucks and McDonald's. Facing the fast-paced modern life, they put forward the concepts of fast food and fast food. Meeting the immediate needs of customers and adhering to the correct strategy are the cornerstones and guarantees for the branches of these enterprises all over the world. Only by adhering to the correct strategy can we not be swept away by the historical trend and become dust in the wind like Lehman; Only by adhering to the correct strategy can we "work hard, blow out wild sand and start to win gold."

Adhering to the correct strategy requires a broad mind and the courage to persist. Only by taking history as a mirror, learning from bankruptcy and sticking to the right path can we have a bright future. At the beginning of the establishment of Shuanghui Enterprise, some people thought that it was difficult for food industry and light industry enterprises to develop and grow. But a few years later, it became the largest cold meat production base in China. It can be seen that the correct strategy requires independent thinking and the courage to persist. BYD, also a representative of state-owned enterprises, was criticized and imitated, but Li Shufu insisted on building a new brand of China automobile, which made Buffett invest in BYD and become the pride of domestic brands.

Failure to adhere to the correct strategy makes Kodak's bankruptcy inevitable, just like Airbus's development of civil aircraft. A person, an enterprise, a nation and a country can only find gold in the sand, broaden their horizons and achieve a better future by adhering to the correct strategy and sticking to the end.

Test analysis: This is a narrative composition with explicit materials. The material itself has a strong reality, which helps to guide students to pay attention to practical problems and think about the enlightenment given by the new reality.

Material * * * two paragraphs, the first paragraph said Kodak's strategic decision, the second paragraph said the consequences of its strategic decision. Facts have proved that it was a wrong decision, and what we should learn from it is not experience, but a lesson. The basic breakthrough point of composition conception is the reason why Kodak failed, which is the central issue of the material.

Around this lesson, we can conceive from the following angles:

Strategy is very important.

Sticking to film and delaying digitalization is a major event that determines the development focus and direction of the company. Kodak made a mistake, so Kodak made the mistake of strategic decision first. It can be replaced by words such as vision, vision, planning and strategy.

② What is important now is more important in the future//Give up and gain.

If tactics are aimed at the present, then strategy is about the future. Kodak's digital delay is related to its strength in film. Kodak missed the future in order to maintain the present. To achieve sustainable development, we must pay more attention to the future and make preparations for it. Without the future, there is no hope, especially in today's rapid development. Many times, for a more important future, we need to give up the present. Kodak, for example, can shrink the film and gradually expand the number.

Only focusing on immediate success is often short-lived and unsustainable; Success with an eye on the future can be sustained, and success with an eye on the future can also be achieved. Kodak won the film and lost the number; Win the present and lose the future; I won yesterday and lost today. Or, I can't put down the film and miss the number; I can't let go of the present and miss the future. From this perspective, you can write give up and get.

③ The trend is unstoppable.

Kodak invented the digital camera itself, but it tried to prevent and delay the replacement of film by digital cameras. It may not realize that digitalization is a big trend, but it thinks that it can control it, and it is kicked off by the fast-coming trend. This trend is unstoppable, even for film giants like Kodak. The rapid popularization of every new product must conform to a certain trend. Li Kaifu said that the so-called innovation is to grasp the correct trend and create customer value. It can be said that those who follow the wind prosper and those who go against the wind die. Kodak's choice lies in not recognizing the trend and objectively going against it. Words such as trend, times and direction can be used instead.

Examples of correct ideas:

I change with time; Based on the future; Immediate and long-term; Make overall consideration and look forward to the future; Seize the opportunity and focus on the long term; Long-term vision and outstanding achievements; It is better to fight for the future than to cling to the past; It is true to look to the future; See further. The general trend, should go with the flow; Break the tradition and follow the trend; Sail against the current, if you don't advance, you will retreat; The tide is unstoppable. Don't stop moving; Survival by development; Don't stand still; Be enterprising and break through yourself; Determined to explore and go further. Dare to give up and pick up a new machine; Give up and get back.