Lead: Brand marketing is a very important sales method under the commodity economy structure, which can improve the company's profit and reputation. Let's take a look at the graduation thesis outline template of brand marketing with me, hoping to help!
1 Introduction
The research background of 1. 1
The research significance of 1.2
1.3 Research Status at Home and Abroad
1.3. 1 Research Status of Online Clothing Brand Marketing Abroad
1.3.2 Research Status of Domestic Online Clothing Brand Marketing
1.4 research ideas and methods
1.4. 1 writing ideas
1.4.2 research methods
1.5 innovation of this paper
2 Overview of brand marketing theory
2. 1 brand overview
2.2 the basic theory of brand marketing
2.2. 1 brand image theory
2.2.2 brand positioning theory
2.2.3 brand relationship theory
2.3 brand marketing strategy
2.3. 1 brand personality strategy
2.3.2 Brand communication strategy
2.3.3 Brand promotion strategy
3 Network original clothing brand marketing environment and industry competition analysis
3. 1 Network Original Clothing Brand Definition
3.2 Network original clothing brand macro marketing environment analysis
3.3 Network original clothing brand industry competition analysis
3.3. 1 threat of potential entrants
3.3.2 The threat of substitutes
3.3.3 Bargaining power of suppliers
3.3.4 Competition of existing competitors
3.3.5 Customer's bargaining power
3.4 Online original clothing brand consumer purchase behavior analysis
3.4. 1 Analysis of online clothing consumption types
3.4.2 Online Clothing Consumer Purchase Process
3.4.3 Analysis of the Influencing Factors of Consumers' Online Clothing Shopping
4 Network original clothing brand marketing status and problems analysis
4. 1 Network Original Clothing Brand Marketing Status
4. 1. 1 development history of online clothing industry
4. 1.2 Network original clothing brand marketing model
4. 1.3 Analysis of original clothing brand marketing strategy on the Internet
4.2 Network original clothing brand marketing-brand personality strategy issues
4.2. 1 brand differentiation positioning is vague
4.2.2 Lack of brand culture connotation
4.2.3 Weak product development capability
4.3 Network original clothing brand marketing-brand communication strategy problems
4.3. The design of1website elements is not reasonable enough.
4.3.2 Page design and product introduction are unattractive.
4.3.3 Insufficient continuous page update
4.3.4 Insufficient transmission depth
4.4 Network original clothing brand marketing-brand promotion strategy problems
4.4. 1 The channel is not innovative enough
4.4.2 The marketing system is not perfect
4.4.3 Blindness of social media marketing
5 Network original clothing brand personality shaping strategy
5. 1 differentiated positioning strategy
5.2 brand culture strategy
5.3 Clothing product development strategy
5.3. 1 design and technology innovation strategy
5.3.2 Scarcity Construction Strategy
6 Network original clothing brand communication strategy
6. 1 Visual and psychological communication strategies
6. 1. 1 website function design strategy
6. 1.2 Page Visual Presentation Strategy
6. 1.3 reading experience strategy
6.2 Brand Deep Communication Strategy
6.2. 1 brand image spokesperson strategy
6.2.2 Brand story communication strategy
6.2.3 Public relations communication strategy
7 Network original clothing brand promotion strategy
7. 1 flagship store experience strategy
7.2 Database Marketing Strategy
7.3 Social Media Marketing Strategy
7.3. 1 Weibo Promotion Strategy
7.3.2 Wechat Promotion Strategy
7.3.3 Promotion Strategies of Social Networking Sites
8 conclusion
8. 1 research conclusion
8.2 Research Deficiencies and Future Prospects
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