(1) colloquialism. "catchy" and "catchy" are the basic requirements for the language of speech, that is, the language of speech should be colloquial. A speech is a series of sounds, and the audience hears a series of sounds. Whether the audience can understand depends on whether the speaker can speak well and whether the speech is well written. If the speech is not catchy, no matter how good the content of the speech is, it can't be "heard" and fully understood by the audience. For example, in a public security department lecture, a public security soldier said that he was blinded by a gangster in the course of performing official duties. The gangster said that he had become a "cyclops" now, but the soldier returned to the front line after his recovery. Speaking of which, he patted the podium and said loudly, "I'm the cyclops!" " The audience immediately gave warm applause. The "spoken language" of a speech is not a copy of everyday spoken language, but a processed and refined spoken language, which should be logical and fluent. Because the language of the speech is written by the author and bound by written language, it is necessary to break through this bondage and make the language of the speech colloquial. In order to do this, when writing a speech, we should change long sentences into short sentences, turn inverted sentences into formal sentences, change monosyllabic words into disyllabic words, and change or delete incomprehensible classical Chinese words and idioms. After the speech, read and listen to see if it is catchy and catchy. If it is not so catchy, it needs further revision. (2) Be easy to understand. The speech should be understood by the audience. If no one can understand the language used, then the speech will lose the audience, thus losing its role, significance and value. Therefore, the language of the speech should be easy to understand. Lenin said: "We should be good at speaking in simple and clear language that is easy for the masses to understand, and resolutely abandon obscure terms and foreign vocabulary, and abandon names, decisions and conclusions that are deeply remembered by the masses and are ready-made but unfamiliar." (Social Democratic Party and Election Agreement) Lu Xun also said: "Try to be understood by the public". (On the adoption of the old style in "Essays on the Pavilion of Rivets") (3) Be vivid and touching. A good speech must be vivid in language. Good ideological content and poor language are not good speeches. The widely circulated speeches of Engels, Lenin and Stalin, Mao Zedong, Lu Xun and Wen Yiduo all have rich and profound ideological content and vivid and touching language. Lao She, the master of language, put it well: "Our best thoughts and deepest feelings can only be expressed in the most beautiful language. If you can't express it, who knows how good your thoughts and feelings are? " It can be seen (characters, language and others) that it is not enough to understand and popularize the language, but also to make the language vivid and touching. How to make the language vivid and touching? First, using visual language, using metaphor, analogy, exaggeration and other methods to enhance the image color of language, so that abstraction becomes concrete, abstruse and simple, boring and interesting. The second is to use humorous language to enhance the expressive force of the speech. This can deepen the theme and make the atmosphere of the speech relaxed and harmonious; It can not only adjust the rhythm of the speech, but also eliminate the fatigue of the audience. The third is to give play to the musical characteristics of language and pay attention to the harmony of tone and the change of rhythm. (4) accurate and simple. Accuracy means that the language used in a speech can accurately express the object-things and truth, and reveal their essence and relationship. To do this, the author must first be familiar with the object of expression and understand it correctly; Secondly, we should have a clear concept, appropriate judgment, appropriate words and reasonable sentence organization structure. Conciseness refers to expressing the ideological content of a speech clearly and smoothly in ordinary language, without deliberately pursuing formal floweriness. If you pursue the beauty of language too much, you will be self-defeating and lose the appeal of simplicity. (5) control the length. The speech should not be too long, and the time should be properly controlled. Heinz Lederman, a famous German lecturer, pointed out in the article Elements of Speech Content: "Don't expect too much from your speech. It is better to have only one impressive idea than to let fifty witnesses forget it after listening to it. It is better to nail a nail than to press dozens of thumbtacks loosely. " Therefore, the speech does not care about the length, but about the essence. Fifth, seriously revise and strive for perfection. Any style of writing should be revised, carefully revised and carefully revised, and writing speeches is no exception. For example, after receiving the above-mentioned speech, Lincoln personally drafted the speech and read it to the servants at the White House while directing the war and controlling the country. Until the night before the speech, he was still deliberating and revising the speech repeatedly in the small room of the hotel. Another example is1March 88314th, when Marx died. Engels made a famous speech "Speech at Marx's Tomb". The speech began like this: "Just fifteen months ago, most of us gathered around this grave, which will be the last resting place of a noble and noble woman. Today, we will dig this grave again and put her husband's body in it. " After consideration, the author revised it and wrote: "At 2: 30 pm on March 14, the greatest thinker of our time stopped thinking. He was only left alone in the room for two minutes, and when we went in again, we found him quietly asleep in the easy chair-but he fell asleep forever. " Compared with the two, the latter entered the topic faster. At the beginning of his speech, he expressed his infinite love and great regret for the deceased, so that people at the scene were also immersed in the memory and reverence for Marx. It is this serious attitude and careful revision that provides a strong guarantee for the success of every speech.

Hope to adopt