1: Analyze the reasons of fierce competition in the cola market and its influence on marketing.
I think delicious is a top 500 enterprise, which is very innovative and promising. No enterprise can be without competition. Enterprises without competition can't make progress, they will just stand still! Its competition is not only Pepsi, but also drinks. With competition, more talents can be honed and their enterprises can exert greater strength.
2. In integrated marketing, what is the position of advertising means and how should it be used?
Advertising is the best way to promote products. If you tear off the name of a bottle of drink, it will be greatly discounted or even worthless. Advertising can not only promote the vividness of products, but also be passed down and integrated into people's hearts. It is also widely used, as long as people can see it!
Analyze the gains and losses of Coca-Cola in letting the public know about it. (Mainly analyze the establishment and maintenance of contact points)
First of all, I think Pepsi is a household name, because whenever the Spring Festival comes, you can see some couplets in the streets. I wish you Pepsi and a happy seven days. This not only plays the role of advertising, but also can reach an understanding with people on the contact surface. As for Coca-Cola, only the long history of Sprite makes China people unwilling to accept new things and unaccustomed to them. Delicious, not bad!
4. How does Coca-Cola adapt to the development of market competition and keep the synchronous development of public awareness through its strategic changes? (Analyze its advantages and disadvantages and put forward your own suggestions)
The sales volume of Coca-Cola single product is far less than that of Pepsi-Cola single product, while the sales volume of Sprite can keep the same as that of other Pepsi-Cola single products, excluding the favor of famous brands in the past, which also shows that the salesman has not made efforts to promote other single products. For example, in Chongqing, there are few advertisements for other single products in the market. Reducing the promotional videos for them may not promote the overall sales of Coca-Cola.
5. What obstacles may Coca-Cola encounter in the process of integrated marketing?
The more difficulties enterprises face, the more opportunities for learning and progress. A very difficult thing, if you conquer it, it is not difficult to encounter problems again, and this process can make the enterprise develop! No enterprise can dominate the world, so it will close down quickly, because there is no difficulty, everything is easy to do, and there is no supplementary knowledge and business development. If a huge enterprise suddenly appears, how long can it last? Delicious food can be done well, and the best way is to keep forging ahead and learning, so that the top and bottom Qi Xin can work together to jointly promote delicious glory!