1 location advantage

As the economic, political and cultural center of * * city, * * District is connected to * * and * * by * * National Highway (* * Expressway) in the east, and the route is connected to major domestic tourist cities by the provincial capital * *. * * District has been the main post station on the ancient Silk Road in the south since ancient times, and now it is the hub of national highway * *, connecting * * north, * * south and * * west. It is becoming the logistics supplier of * * leisure and holiday tourism center, transporting tourists to * *, * *, * * and other places, and providing the service function of tourism distribution center.

* * Zone is located at the junction of China Tourism Circle, Southeast Asia Tourism Circle and South Asia Tourism Circle and the center of Northwest Yunnan Tourism Zone, West Yunnan Tourism Zone and North Myanmar Tourism Zone. It is one of the important supporting places of western Yunnan tourist area and an important node of western Yunnan boutique tourist line. There are three parallel rivers national scenic spots, Gaoligongshan National Nature Reserve, Tengchong Volcanic Rehai Tourist Area, Ruili River-Dayingjiang National Scenic Area, North Myanmar Tourist Area, Cangshan Erhai National Scenic Area, Bonan Ancient Road and other provincial scenic spots. At the same time, the tourist area in western Yunnan is located at the junction of Southeast Asia, South Asia and China. It is the frontier of building China-ASEAN Free Trade Area and realizing regional cooperation among China, India, Myanmar and Bangladesh, and the core of building two-way tourist passages between China-ASEAN and China-South Asia. The location advantage is obvious and the tourism development prospect is good.

2 advantages of natural environment

* * The area is high in the north and low in the south, with various landform types, including high mountains, Zhongshan, low mountains, intermountain basins and low-heat valleys. It belongs to the southern section of the longitudinal valley of Hengduan Mountain. * * area has the characteristics of monsoon climate in plateau and western mountainous area, and is known as "natural greenhouse". Generally speaking, the climate in * * District of * * City is characterized by no severe cold in winter and no intense heat in summer, which is especially suitable for various tourism projects such as vacation, sightseeing, exploration and scientific research. The vertical and horizontal differences of climate provide conditions for the development of various tourism projects. Nujiang River and Lancang River flow through the territory, including Jiangdong River, Changshui River, Jinchang River, Gangou River, Beimiao Lake, Dahaiba Reservoir and many hot springs. Good hydrological environment provides conditions for the development of water tourism projects. * * The region is rich in forestry resources and has outstanding biodiversity. Gaoligong Mountain is not only a national nature reserve, but also a part of the world biosphere reserve network. This area is rich in rare, rare and endemic species, with both old and new biological components and mixed North and South. It is the origin center of camellia, camellia safflower, rhododendron and other plants in the world, the birthplace of the birth and differentiation of mammalian ancestors, a paradise for pheasants and birds in finches, and a refuge for primitive animals and plants.

On the one hand, the superior natural environment provides abundant natural resources for the development of tourism in * * District, and at the same time, this beautiful and rich land in * * District also breeds splendid history and culture, creating conditions for * *' s cultural journey.

3 Resource advantages

* * District has various types of tourism resources. According to the nature of tourism resources, rural tourism resources can be divided into two categories, one is natural tourism resources, and the other is humanistic tourism resources. Among the natural tourism resources, there are comprehensive natural tourism destination landscapes of Gaoligongshan-Nujiangba dry-hot valley, and rural tourism resources such as Mangkuan River Beach (the first beach of Nujiang River), Haiman River Beach, Longwangtang and Yuquan, which are mainly natural landscapes. There are also Gaoligongshan Nature Reserve, Manglong Single Forest, Asian Big Banyan Tree, Gangdang Village Longbao Tree, Tex * *, etc., which are mainly based on biological landscape; Cultural tourism resources include "Pupiao Man" site, Yeung Yi ape-man fossil, Longwangtang paleolithic site, Tangzigou paleolithic site, Mangdan style resort, pear garden, reclining Buddha temple and so on. Moreover, in these numerous natural and humanistic tourism, natural factors and humanistic factors are not absolutely separated, and many resources have both the attributes of natural tourism resources and strong cultural connotations. Rich and diverse resources provide good opportunities for the development of tourism in * * District, and these resources have strong local characteristics, which provide conditions for the development of tourism in * * District.

4 cultural advantages

* * District is the meeting place of Han culture in the Central Plains, minority culture in Southwest China, culture in Southeast Asia and culture in South Asia. Its cultural diversity is prominent and obvious, which is mainly reflected in national culture, multi-religious culture, anti-Japanese war culture, Silk Road culture and so on, and it has been interpreted into different regional cultures, such as Ailao culture, Yongchang culture, national culture, educated youth culture and celebrity culture. Diversified, original ecological, transitional cultural environment and harmonious natural and humanistic background constitute the background foundation of various tourism advantages and the core of tourism attraction in * * District. The profound traditional culture organically combines, reflects each other and develops harmoniously, which constitutes the basic elements of tourism competitiveness in * * District.

Second, the weak link of tourism development in * * District.

1. Beyond late, slow development.

2. Tourist attractions (spots) are scattered and sloppy.

* * The distribution of scenic spots in the tourist area is relatively scattered, which is less attractive to group tourists.

3. Regional competition is fierce

* * District is located in the center of western Yunnan boutique tourist area, and it is an important node connecting Dali, Lijiang, Dehong and Tengchong. Compared with the surrounding four major tourist areas, the tourism development in * * area is relatively backward, and the tourism development potential is limited. In the expanding tourism market, the * * region is also limiting its own market space. However, due to the limitation of development history and resource conditions, the problems of low starting point, poor tourism infrastructure and low tourism attraction are more prominent, and the external competitiveness is weak, so the development of tourism is facing fierce competition.

4. The regional economy is backward and the investment in tourism is limited.

Judging from the whole western Yunnan where the * * area is located, western Yunnan is one of the economically poor areas in our province. For a long time, due to the inconvenient transportation, this area has been in the structure of "dual economy" for a long time. There is no big industry to accumulate capital for regional development, and the fiscal revenue is meager. Most areas have long been in national key poverty alleviation areas. The opening of * * Airport and Dabao Expressway has solved the bottleneck of economic development in * * District. However, due to the limitation of resource types, the development foundation of the primary industry is weak, the benefit of the secondary industry is not high, and the development of the tertiary industry lags behind. Coupled with the existence of a large number of agricultural population in this area, the problems of agriculture, rural areas and farmers are more prominent, which makes the overall economic strength of * * District still weak and the degree of modernization of social development is not high. The relatively backward level of economic development further restricts the investment of the government and relevant institutions in tourism, and the development of tourism has long faced the problem of capital shortage.

Three. Opportunities for tourism development in * * District

1 Coordinated development of tourism in western Yunnan

With the development of well-known brands such as Dehong, Tengchong, Dali and Lijiang, the development of tourism in western Yunnan will enter a new round of regional tourism integration zone. The integration of regional resources and regional linkage development will strengthen the overall marketing strength of tourism in western Yunnan, and the organic integration of tourism resources in western Yunnan will bring opportunities for the development of tourism in * *. Judging from the quantity and quality of tourism resources and the progress of tourism development, there is a big gap between the development of tourism in * * area and the scenic spots in western Yunnan. Geographically, the development of tourism in the * * region is caught between Dehong, Tengchong, Dali and Lijiang, so the possibility of relying on its own development will be smaller and the speed will be slower. The integration of tourism in western Yunnan will turn the * * region from the present "crevice" position into the distribution center of tourism in western Yunnan, and the strengthening of tourism location advantage will bring new opportunities for the development of tourism in * * region.

2 the implementation of various development policies

With the introduction of a series of related policies, it has brought new opportunities for the development of tourism in * * District. These policies mainly include: (1) western development. The strategy of developing the western region has introduced many preferential policies that are beneficial to the development of the western region. The implementation of the western development will accelerate the economic and social development of the western region, and tourism will play an increasingly important role in economic development. At the same time, the implementation of the western development will further improve the possibility of people's tourism and create more tourism markets. (2) Building China-ASEAN Free Trade Area. The construction of China-ASEAN Free Trade Area will further strengthen foreign exchanges in * * region, open up overseas tourism markets for the development of tourism in * * region, and create opportunities for strengthening cooperation with ASEAN. (3) the policy of developing * * tourism and creating fine tourist routes in western Yunnan. The proposal and implementation of this policy will further strengthen the development of tourism in western Yunnan. As an important tourist distribution center in western Yunnan, the development of tourism will also benefit from this policy. (4)** the city's characteristic tourism key industry development policy. * * City regards characteristic tourism as a key industry development, which makes the tourism development in * * and * * regions supported and encouraged by relevant policies, and the tourism development in * * regions will be accelerated.

In addition, the grand strategic goals put forward by the provincial government of * * such as "building a big province of ethnic culture, a strong province of green economy and an international gateway connecting South Asia and Southeast Asia" and "building a strong province of tourism economy" will also bring more opportunities for the development of tourism in * * area.

3 the diversion of the tourism market

Judging from the current situation of tourist markets in various tourist attractions (spots) in western Yunnan, the number of tourists pouring into these areas during the Golden Week is increasing every year, and the tourism capacity of these areas is still relatively large. But in the long run, the existing tourist capacity of Lijiang, Dali, Dehong and Tengchong will be close to saturation, and some of them have begun to age. This will make it more likely for tourists to choose other tourist areas. * * District has a greater chance of becoming a tourist destination because of its geographical advantages. At present, the focus is on how to continuously improve the tourist reception environment in * * District to meet this opportunity.

4 the realization of building a well-off society in an all-round way

Build a well-off society in an all-round way and make more people rich, especially in the vast rural areas. With the continuous progress of building a well-off society in an all-round way, more people will have the opportunity to travel, and tourism activities will become more and more common, which will expand the tourism market and have more opportunities for the development of tourism in * * areas; At the same time, building a well-off society in an all-round way will accelerate the development of the vast rural areas in * *, accelerate the development of rural tourism in * *, and further enhance the overall strength of tourism in * *.

5 Opportunities to join the WTO

In the two years since China joined the WTO, it has expanded exchanges and cooperation between China and the international community. With the full integration of China's economy with the international community, it will help to develop the potential of the international tourism market and increase the total demand for entering China. It is helpful for the further standardization and scientification of tourism enterprises and management in China; There will be more foreign capital inflows, which will help solve the problem of funds needed for the upgrading and development of tourism in China; It also provides a good opportunity for the transnational operation and development of China tourism enterprises; Is conducive to the opening and expansion of tourism in China. This has brought a rare opportunity for the development of tourism in * * District.

IV. Challenges Faced by Tourism Development in * * District (treat guests)

1. Challenges brought by surrounding tourist attractions

Judging from the tourist location of * * District, there is a prestigious Dali national scenic spot in the east, a world cultural heritage Lijiang in the north, and newly developed Tengchong and Dehong in the west. On the one hand, this geographical location makes the * * area play an important role as a distribution center and transit station in the process of connecting these major tourist areas, which is also an advantage; At the same time, the existence of these scenic spots makes it more difficult to establish the tourism image of * * District, and the expansion of the tourism market faces fierce competition. The development of tourism in * * District started in many strong forests, and the difficulties it faces can be imagined.

2. The contradiction between development and protection

The contradiction between development and protection is a common problem in the development of tourism. The development of tourism in * * District is also facing this problem. With the development of tourism in the whole region, the awareness of tourism development in some scenic spots has also been enhanced. However, many managers and developers exploit scenic spots for profit, ignoring the protection of resources and environment and destroying tourism resources. For example, the development of Liyuan has filled up the river at the foot of the mountain and turned it into a parking lot, greatly reducing the quality of the pear garden scenic spot, which was originally short of water. On the contrary, some scenic spots lack awareness of tourism development or development, which makes some humanistic tourism resources with good conditions fall into disrepair due to lack of funds. For example, Banqiao Guangzun Temple has been used as a granary for a long time, and the cultural relics in the temple have been seriously damaged.

3. Challenges brought by China's entry into WTO.

On the one hand, China's entry into WTO provides opportunities for the development of tourism in * * region, but it also brings new challenges. After China's entry into WTO, China's tourism industry and * * province's tourism industry will gradually connect with foreign countries, and the development of tourism in * * region must also adapt to this change; At the same time, the tourism development market will also enter foreign-funded development, foreign-funded tourism development enterprises and tourism management enterprises, which will make the development of domestic tourism show a diversified trend, requiring domestic tourism-related institutions to change their concepts, update their management awareness and actively respond to new challenges.