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BYD Hunger Marketing Skills Paper
Since BYD Korea went public, Chinese people exclaimed: There is finally a high-end electric car that can be used. Indeed, the majority of netizens are applauding BYD Han, which has a tendency to overwhelm Tesla, but BYD Han EV has been on the market for some time now, but how does it compare with Tesla models? In March, the sales volume exceeded 10,000, but the real sales data of BYD Korea EV has been concealed, like a shameful little wife. Is BYD's production capacity insufficient, or is BYD Han once hungry for marketing?

In the sales ranking of new energy vehicles in August 2020, we saw Hong Guang mini? EV sales have reached the peak. It is no wonder that for an electric car with a minimum price of less than 30,000, quantity is king, and people can produce whatever Wuling they need, but in Tesla mode? The first three, Hong Guang Minnie? EV is not a direct opponent, after all, the price difference is there. Tesla model? The sales volume in March was11811set, which was relaxed and pleasant, but BYD Korea EV ranked eighth with sales data of 2,400 vehicles.

Byd Korea has been in the stage of insufficient production capacity before. As a new technology, the shortage of production capacity is understandable. At present, the orders of BYD Korea EV need to be queued for two or three months, and some even have to wait for half a year to pick up the car. The production capacity of BYD's blade battery has really lowered the sales of Korea.

But another data shows that BYD Han is suspected of hunger marketing. In August 2020, the sales ranking of pure electric vehicles announced by China Insurance Research Institute showed that BYD Korea EV? The number of insured vehicles in August was 1023, which was quite different from the data published by the Federation before. To explain, the data published by the association is the wholesale volume of BYD cars, that is, the number delivered by BYD to dealers, while the insured vehicles are the data of insurance companies. After all, new cars have to pay compulsory insurance when they land, and it is illegal to go on the road without compulsory insurance.

On the one hand, BYD wholesales 2,400 vehicles to dealers, while the customers who pay strong insurance are only 1023. What about more than 1000 cars sent out in the middle? We don't know this. It's just a problem reflected by the current data, or BYD Korea's production capacity is really insufficient and the delivery volume is small. In this case, many iron powder consumers may only switch to other brands. If BYD dealers have hunger marketing, it is the most chilling thing for BYD fans.

Write it at the end

In any case, the practice of sales announcement is not in line with BYD's consistent style. In the past, there were frequent test drive accidents in BYD Korea, and BYD always used safety reminders to hang up the performance parameters of BYD Korea for fear that others would not know. However, in terms of sales data, BYD is passive in Nuo Nuo. If the data of BYD's wholesale sales to dealers is inconsistent with the sales data published by China Insurance Research Institute, and a large number of orders have been queued in 4S stores for several months, BYD should come forward to explain, but up to now, BYD has not given any explanation. Perhaps insufficient production capacity and hunger marketing are the default facts of BYD.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.