With the improvement of material life, the aesthetic consciousness of human beings has a new standard under the social background of material richness. Facing the development of science and technology, new materials and technologies emerge one after another. Modern luggage design not only pays attention to practical functions, but also meets the needs of modern people for spiritual life. Its design emphasis is also biased towards humanized, fashionable and personalized design, which reflects the needs of modern people and becomes a symbol of people's self-demand and quality of life. This paper mainly studies the historical development, practical function, design factors, modeling style, color application, materials, technology, aesthetic expression and development prospect of luggage products, expounds the present situation of luggage products under the influence of modern human politics, economy and culture, and discusses the main manifestations and development trends of luggage design in the future.
Bags used to hold things In ancient times, luggage was a general term for packages that could hold things. Li Mian's "Hexi Building" in the Han Dynasty said that "an inch of land can accommodate everything". This is the earliest definition of luggage! In modern times, luggage can be seen everywhere, which is a lady's favorite and sometimes a symbol of status and rights.
The development trend of modern luggage can be roughly divided into the following stages:
1920s-the age of showing off
After the end of World War I, it brought a new atmosphere, and people began to pay attention to new and beautiful things. French decorative art has aroused women's pursuit of fashion. Handbags and bag products such as large leather bags, small pearl bags, leather bags and popular backpacks have appeared in large numbers, and the fashion of clothing has taken over everything, shaping an elegant, tasteful and modern image of this era.
1930s- extreme decoration
The luxurious 1920s passed, and the economic depression came in the 1930s, so people paid little attention to popular things. Handbag designers began to use the cheapest metal to match leather bags and imitation fur products, and plastic materials also joined the handbag industry. These artificial materials made due to the economic recession have opened up new possibilities, and large-scale exhibitions have begun to promote the mass production of cheap imitations.
1940s-because of the diversity of workplace styles.
In this era, for the sake of World War II, women from all over the world have moved from family to social work. In the past, the feminine and flexible leather bag became a big and square bag, which matched with the rigid wide-shouldered clothing style at that time, symbolizing the expansion of women's responsibility in the real society. Animal leather has always been people's favorite before and after the war. Crocodile skin, tortoise shell, lizard skin and even walrus skin are all high-grade goods, and various handbag types appear in large numbers in this era.
1950s- appearance of new styles
After the war, people began to turn their attention to happy things. Elegance and solemnity of women were the standard styles of 1950' s. Grace Kelly, Audrey, Hepburn and Doris doris day were all famous brands at that time. The development of beaded bags is not only used at night, but also developed a style suitable for daytime use. Plastic handbags are gradually moving towards abstract and modern design, and handbags suitable for consumers of all ages have been developed. Formal and young handbags have mushroomed in the market.
11960s-hippie craze
The anti-Vietnam War plot made individualism soar, and new music such as Beatles, rock and folk songs opened up new thinking space. In this era, youth, vitality and hope are flooding, and there are two extreme types of handbag design: advanced and leisure. Jia Guilin's worship psychology has created glossy calfskin and crocodile skin, exquisite pearl bags and high-grade metal products for ladies; With the popularity of young people's jeans and other light clothes, handbags are becoming more and more personalized. Large-scale design, woven basket bags, lunch box bags with collage patterns of extruded leather products, and handbags that deliberately leave traces of processing are another feature of this era. It is even popular to make your own personal handbag, without paying attention to brand design. It is simple, secular and unpopular, showing a completely free style.
1970 rpm 1980- designer brand
In 1970s, after the baptism of social movement in 1960s, women changed the structure of social work mode. They combined feminism with the popular common art in the 1940s, and presented bold and bright colors and patterns in their designs. Sports and leisure styles occupy the mass market, and the fun features are presented on handbags, which are against formal and rigid styles and high fashion. Popular tastes became popular, and designers turned their names into trademarks and printed them on goods. From 1970s to 1980s, the brand concept of designers such as Cuilli LOuis Vuitton Fendi became popular.
1990s-Green Marketing under Environmental Protection and Ecological Conservation
Since the 1960s, the problem of green movement began to appear. Environmental awareness and green consumption concept give the industry and products a topic of reflection. The extensive use of fur animals in bags and boxes, the destruction of natural ecology and the difficulty in recycling plastic products have all found new possibilities and business opportunities under green consumption. As an idea to reduce costs and educate consumers, the development of environmental protection bags and new petrochemical environmental protection materials advocated by commodities in recent years are all examples of establishing product differences in green design.