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Graduation thesis of advertising
The essence of advertising psychological warfare is to formulate different advertising strategies according to different consumer psychology.

Are consumers really unpredictable? Are their buying behaviors irregular? These have become the most concerned issues for businessmen. Psychological research has found that consumers' "moodiness" is only a superficial phenomenon, and there is some motivation behind their behavior. If advertisers can put themselves in the other's shoes, put themselves in the other's shoes, put themselves in the other's shoes, they will find the string in consumers' hearts.

Although "insanity" is an unintentional joke, it is the dream of manufacturers and advertisers to let customers buy goods in insanity. Consumer's consumption behavior is irrational, but it is also reasonable. The key is whether advertisements can really resonate with their psychology.

How can advertisers understand the mind of "God" and make themselves invincible? This is the mystery of advertising psychological warfare.