1 Meijiajing: The brand originally occupied nearly 20% of the domestic market. 1990, shanghai jahwa (29.4 1, -0.66, -2. 19%, right) made a joint venture with Chen Zhuang, and the "Meijiajing" trademark was shelved. Shanghai jahwa paid 500 million yuan on 1994 to recover the trademark of Meijiajing, but it has lost its precious opportunity.

2 Chinese Toothpaste: 1994 In early 1994, Unilever obtained the controlling right of Shanghai Toothpaste Factory and operated Chinese Toothpaste in Shanghai Toothpaste Factory by brand lease. Now, the share of Chinese toothpaste in the market has been pitiful.

3 After the joint venture between Da Li 28: 1996 and Meijieshi Company in Germany, the promise that 50% of the washing powder output of the joint venture company will be used by Da Li 28 brand has not been fulfilled, and the advertising fee of Da Li 28+84 million yuan invested in the previous three years has also become a dead letter. The famous brand "Vitality 28" gradually disappeared from people's memory.

4 Fu Nan Battery: From/kloc-0 to September 1999, after several transfers, 72% of the shares fell into Gillette's hands in 2003. The Duracell of Gillette entered the China market 10 years, and its market share was less than that of Fu Nan 10%. Fu Nan withdrew from overseas markets after being controlled by Gillette, and half of its production capacity was idle. Today, this battery brand, which once occupied more than half of the China market and ranked first in China, is no longer a national brand.

Robust: Robust was acquired by Danone in 2000, and now Robust brand has basically withdrawn from the market. In addition, Danone also acquired 50% equity of Shanghai Meilin (8.89, 0.00, 0.00%, right) Zhengguanghe Drinking Water Company and 22. 18% equity of China Huiyuan Juice. It also acquired 50% equity of dairy Mengniu and 20.0 1% equity of Guangming. These enterprises have well-known trademarks in China and are the vanguard of the industry.

6 Little nurse: L 'Oré al France acquired little nurse in 2003. Five years later, the little nurse has almost disappeared from the market.

7 Supor (12.89,-1. 10, -7.86%, right): Supor brand sales account for 40% of the pressure cooker market, and the brand value is estimated to be 1.6248 billion yuan. In August, 2006, French SEB (the first brand of small household appliances in the world) acquired the controlling stake in Supor.

8 Dabao: On July 30, 2008, Johnson & Johnson announced the completion of the acquisition of Dabao. At this point, the competition in China cosmetics market has formed a foreign-led situation.