2. Objectivity: A case is based on facts and is a record and description of what actually happened. You can't fabricate it out of thin air, or mix it with the subjective judgment or imagination of the case handler.
3. Relevance: Although the case is a description of the management situation, it is not a random description. It is related to the theory involved in management courses. In other words, the case must be able to explain a management problem, not simply describe the environment, nor can it be written as an accumulation of facts unrelated to management. This requires students who write cases to be familiar with relevant theories, have studied relevant courses, and can use relevant theories to analyze and make decisions on facts and situations.
4. Authenticity: The case is very close to the real situation. It can be said that the case is written like this. In the case, the information is provided in a semi-finished state, not "complete and clear, orderly and clear at a glance". Some data and materials need readers to do some processing, derivation and analysis; Cases can also contain some irrelevant information; In addition, the information needed for some decisions may be incomplete. In short, a high degree of authenticity allows readers to think, analyze, judge, compare and make decisions. This is also the advantage of this case.
5. Flexibility: The case writing is flexible, which can be written in the chronological order of the facts or in the sub-center below the center. It is also flexible in the expression of content, including drawing and narration, dialogue and argumentation, as well as data, tables and formulas. In short, as long as it is to illustrate the center and theme, the writing form and expression techniques can be eclectic. This is why this form of case is especially suitable for students with rich practical experience to write.