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Where is the independent brand going?
With the increasing domestic automobile consumption, BMW's sales in China have made great strides. In sharp contrast, BMW's partner Brilliance Auto in China has recently fallen into a serious debt crisis.

2065438+Since April 2008, Boao Forum has set the tone that "after five years, the share ratio will be more open". BMW Brilliance kicked off the foreign holding of joint venture car companies-BMW's equity in BMW Brilliance will increase from 50% of the registered capital of BMW Brilliance to 75%. "75% equity" means that Brilliance will completely lose control of the joint venture department. For a time, the technical strength and sales performance of independent business have been declining for many years, ranking at the bottom among large state-owned car companies, and Brilliance, a bloodsucking BMW, has become the object of media care.

August 12, Brilliance Auto 18 Huaqi 0 1, 18 Huaqi 02, 18 Huaqi 03, 19 Huaqi 0 1,/kloc-0. The issuance time of these eight bonds is mainly concentrated in 20 18-20 19, and the total loan amount is as high as 9.3 billion yuan. Brilliance Auto's total debt is bigger. Brilliance Auto's financial report shows that as of the first quarter of this year, the total liabilities of Brilliance Group reached 654.38+022.675 billion yuan, of which current liabilities accounted for 78%. From April 2020 to February 2020 alone, the interest-bearing debt of Brilliance Group reached 43.267 billion yuan, and the short-term debt repayment pressure was huge.

For a car company, hundreds of billions of debts are not a small amount. More importantly, Brilliance Auto is unable to repay. Under the banner of Brilliance Auto? Among the three independent brands of China, Jinbei and Song Hua and the two joint venture brands of BMW Brilliance and Renault Brilliance, only BMW Brilliance can bring profits. Then the question is, how did Brilliance Auto "lose" this 65.438+000 billion?

Since July 2020, many surviving bonds of Brilliance Auto Group have fallen sharply and suffered panic selling in the market. As of the end of the first quarter of this year, the total liabilities of Brilliance Auto were122.675 billion yuan; What's more, in early August, Brilliance China was caught in a storm of employees' "off-duty". ......

In 2025, the annual sales volume will be 6.5438+0.95 million. On the eve of the auto show, Brilliance Auto announced its new five-year plan, hoping to counter the speculation that it will fall in the debt crisis. As a prerequisite to achieve this goal, the reform plan of Brilliance Group has also surfaced.

Brilliance sank in the independent elimination, and BMW Brilliance also evolved into "Huashen Ma Bao". The fundamental reason is that the corporate culture and the enterprising spirit of the head of the company have already cooled down in the tide of the times, and they have changed from indomitable and invincible fighters in the past to "lazy people" who are willing to share profits.

Faced with this huge debt, with the intervention of the Liaoning provincial government, Brilliance Auto may temporarily tide over the difficulties. However, in the current automobile market environment, the hope of returning to the mainstream of the market is almost zero. In fact, Brilliance is not the first car company to be eliminated in the cold winter of the auto market, nor will it be the last one. There are Zotye, Lifan and Cheetah in front, and there will be more behind. According to the production and sales data released by the Federation, there were more than 30 independent brands with sales below 1000 vehicles in July. What is certain is that the reshuffle of the automobile market will be more intense in the future.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.