Anti-counterfeiting products refer to anti-counterfeiting products produced by using related technologies to prevent products from counterfeiting or forgery and to identify the authenticity of products. Generally speaking, anti-counterfeiting products should have the characteristics of uniqueness, identifiability, stability, anti-counterfeiting reliability, applicability, technical security and confidentiality.

Anti-counterfeiting products in the market are divided from the perspective of technical characteristics and functional evolution, and have roughly experienced five generations of product iterative upgrades:

2. Analysis of key technologies in China anti-counterfeiting industry.

There are many kinds of anti-counterfeiting products in the market, and different anti-counterfeiting products adopt different anti-counterfeiting technologies. Common product anti-counterfeiting technologies include: invisible molecular technology, two-dimensional code anti-counterfeiting, uncovering the background, security thread anti-counterfeiting, dynamic color code anti-counterfeiting, magneto-optical 3D ink anti-counterfeiting, laser holographic anti-counterfeiting, RFID anti-counterfeiting, paper pattern anti-counterfeiting and so on.

3. China anti-counterfeiting technology is combined with new generation information technology.

In recent years, China's emerging information technologies such as 5G, big data, cloud computing, Internet of Things and blockchain have developed rapidly, and these technologies are gradually applied to anti-counterfeiting products, and the anti-counterfeiting industry and emerging technologies are integrated.

For example, some domestic enterprises apply big data and cloud computing technology to anti-counterfeiting products, providing customers with not only anti-counterfeiting protection, but also precision marketing. For example, enterprises in China have created a new intelligent marketing model of one yard and one thing for counterfeiting, which realizes accurate drainage of accurate customer groups based on counterfeiting inquiries, and provides more than one marketing model 100, such as integral mall exchange, interactive marketing games, promotional red envelopes and information collection.

Blockchain has a first-Mover advantage in the application of anti-counterfeiting. Blockchain technology uses time stamp, * * * knowledge mechanism and other technologies to realize the characteristics of data such as non-corruption, traceability, transparency and openness. Participants in each node can query the source of commodity information, confirm the authenticity of relevant information, and give it to consumers in a visual way to enhance consumers' trust in commodity quality. JD.COM and Ant Financial have related application projects.

4.R&D invests in China anti-counterfeiting industry.

This paper analyzes the scientific research investment of anti-counterfeiting industry from South China University of Technology and Asahi Technology. South China University of Technology has been established for a long time. After years of technology and product precipitation, it has matured in laser and anti-counterfeiting technology. Asahi Technology focuses on serving banks, is the inventor of paper pattern anti-counterfeiting technology, and has an absolute competitive advantage in bill anti-counterfeiting products. From the perspective of R&D expenses, in recent years, the two companies have continuously increased R&D investment, and the scale has shown an increasing trend year by year; Asahi's investment in R&D accounts for a large proportion of its income. In the first three quarters of 2022, R&D expenses accounted for more than 68% of operating income; The annual investment of South China University of Technology in R&D is 1 100 million yuan. In the first three quarters of 2022, the R&D expenditure has reached 370 million yuan, and the company's R&D expenditure accounts for about 4% and 5% of revenue.

5. Application case of China anti-counterfeiting industry.

Product safety traceability is an important means to maintain fair competition order in the market, and plays an irreplaceable role in protecting enterprise brands and intellectual property rights, safeguarding consumers' rights and interests, and building a social credit system. With the active exploration of various anti-counterfeiting enterprises, the anti-counterfeiting industry in China has become more diverse and advanced, which has enhanced the anti-counterfeiting protection of corporate brands in China. China Anti-counterfeiting Industry Association organized a press conference in May, 2022, at which "Top Ten Excellent Cases of Safety Traceability Brand Protection" was released:

For more research and analysis of this industry, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Anti-counterfeiting Industry by Forward-looking Industry Research Institute.