Abstract: The successful bid for Expo 20 10 will play an extremely important role in Shanghai's creative industries. By discussing the impact of the World Expo on creative industries
Aggregation and pulling effect, optimize the spatial layout of creative industries, stimulate the dependence of creative industries on science and technology, attract creative talents, and promote
The role of industrial integration of creative industries and traditional industries in five aspects, the development of creative industries and Shanghai's hosting of World Expo and innovative city.
Construction is closely integrated. From the perspective of upgrading industrial structure, changing economic growth mode and upgrading city soft power, the construction of creative industries in Shanghai can
Ecological view of sustainable development.
Keywords: World Expo; Creative industry; Creative talents; Industrial integration
Introduction to 0
Since the birth of 185 1, it has experienced a stormy World Expo in 156 years.
Known as the "Olympic" event of world economy and science and technology. 20 10 year
Shanghai World Expo will be the first comprehensive Expo held in a developing country.
Holding it in Shanghai will be of great significance to the reconstruction of Shanghai's urban functions, the upgrading of its industrial structure and the promotion of its international image.
It is of far-reaching significance to shape and enhance international status. Because the Expo
The essence of the World Expo is to show the world that the host country and the host city are different.
Continuous innovation ability and innovation achievements. At the same time, the success of the World Expo requires
A developed and prosperous creative industry is supported by a steady stream of creativity.
It is of great significance to run the World Expo well. Therefore, we actively contribute to the World Expo.
While making full preparations, we should study in time how to hold a "creative exposition"
Brand, using the "Expo effect" to strengthen creative industries, traditional industries and service industries.
Infiltration and integration promote the development of creative industries in Shanghai.
1 Expo's agglomeration and pulling effect on Shanghai's creative industries
should do
Shanghai creative industry cluster has experienced a process from spontaneous gathering to politicization.
The development process guided by the government. People have been doing it in Shanghai since the 1990s.
Creators of art and design have begun to spontaneously gather in Moganshan Road and Thailand.
The old factories and warehouses of Kanglu Road, Changping Road and Donglu Road are engaged in creative activities [1].
Shanghai Economic Commission uses foreign developed countries for reference to develop creative industries.
Experience, combined with the characteristics of Shanghai, organized the establishment of "Shanghai Creative Industry Center".
From April 2005 to October 2006, 10, 165438 * * 4 batches, 75 creative industries gathered.
The establishment of concentrated areas has formed a considerable scale [2].
In the three years from now to Expo 20 10, Shanghai's creative production
Industrial clusters should learn from world-class creative industrial parks and accelerate international development.
The pace of development of marketization, informationization and legalization, and concentrate on speeding up construction.
Design, creative design related to culture (online media, fashion art, film and television)
Production, animation art), creative design related to consumption (fashion consumption design,
Fashion design, advertising design), creative design related to tradition (arts and crafts
Product production) and creative education and training as the focus, and constantly improve the park management.
System and operation mechanism, vigorously cultivate and develop creative enterprises, and actively seize the world.
The commanding height of the development of creative industries will further build a creative industry cluster in Shanghai.
It will become an important base for the development of creative industries in China and promote the development of creative industries in China.
Development of radiation sources.
(1) Create a "leading role" and play an exemplary role. Yijiangjiang cultural technology creativity
The construction of industrial base is the most important thing in the construction of creative industrial clusters in Shanghai.
Building Zhangjiang cultural, technological and creative industrial base into a service includes: online travel.
Creativity, drama design and production, high-tech film and television post-design and production, multimedia
R&D and software and hardware production, industrial product modeling design and animation industry.
Investment, intermediary, exhibition and trading platform. In order to establish foreign cultural exchanges and
As a market operation platform for foreign cultural trade, Shanghai will strive to become a driving force for Shanghai to go global.
An important base for cultural innovation. China Academy of Fine Arts Shanghai Design Art Branch
College, Shanghai Film Academy, Shanghai Theatre Academy, Creative College and other universities.
Its settlement not only makes the Industry-University-Research system of Zhangjiang and the base more perfect, but also keeps its vitality.
Constantly inject cultural and creative elements into the base and enhance the scientific and technological creativity of the base.
Peace and sustainable development provide resources guarantee.
(2) Cluster regional linkage development. Zhangjiang cultural technology creative industrial base
Other gathering areas can be based on their existing basic conditions, industrial characteristics and
The development trend is complementary and linked with the advantages of Zhangjiang cultural, scientific and technological and creative industrial base.
Develop unique creative industries and create a "creative creative park".
"Consumer Creative Park" and comprehensive park are two types of parks. (3) Strengthen the main function of the gathering area. Mechanism innovation, creative transformation and incubation
The development of cultural entrepreneurship and external radiation is the management of the gathering area.
An important test. Strengthen the infrastructure construction in the agglomeration area and develop intermediary services.
System, improve the level of entrepreneurial service. Standardize the venture capital mechanism and broaden creative enterprises.
Industrial financing channels, using the "Expo effect" to further increase investment attraction.
Degree, pay special attention to the introduction of heavyweight multinational creative enterprises. Actively absorb overseas detention.
Scholars enter the park to start businesses. Accelerate the cultivation of small and medium-sized creative enterprises and improve their creativity.
Enterprise innovation ability. Develop creative products and services with independent intellectual property rights.
Service.
(4) Strengthen the planning and construction of industrial radiation zones. Including Zhangjiang culture plate.
Science and Technology Creative Industry Base, Tianshan Software Park, Fashion Industrial Park, Jing 'an Modern.
Build 75 creative gathering areas such as industrial parks. Maintain functional objectives
And make these areas become the direct areas for Shanghai to develop creative industries.
Connecting with the radiation area, and then strengthening the influence of Shanghai creative industry base on the Yangtze River Delta.
And the radiation function and intensity of the development of creative industries in China, so as to realize creative gathering.
Industrial scale diffusion and gradient transfer of technological innovation.
2 Optimize the spatial layout of creative industries in Shanghai and its surrounding areas
As far as Shanghai is concerned, creative industries are located in the central area (referring to the outer ring)
The disparity between the rich and the poor in the suburbs is very obvious. Suburbs and central areas
The proportion of creative enterprises is about 1: 5. Zhangjiang cultural, technological and creative industrial base is
The most important creative industry gathering area within the outer ring. Around the center of Shanghai
The creative industries distributed in this area and the old factory area account for the proportion of creative production in the central area of Shanghai.
Industry more than 75% [3]. Different from the central area, creative enterprises in the suburbs of Shanghai
Mainly concentrated in Zhangjiang Development Zone and tourist attractions (Zhujiajiao Shangduli).
From the perspective of the Yangtze River Delta, the economy of the Yangtze River Delta region with Shanghai as the center is integrated.
The trend of systematization is becoming more and more obvious, forming a "Z" in Nanjing, Suzhou, Wuxi, Changzhou, Shanghai and Hangzhou.
Creative industry intensive area.
The distribution of creative industries in the central and suburban areas of Shanghai, and the long-term prospects.
The formation and development of creative industry belt in the triangle area is the result of the distribution of intellectual resources.
Determined by taxation. But in the long run, the layout of creative industries not only considers intelligence.
Factors, but also consider the infrastructure conditions and living environment. From Shanghai
The Yangtze River Delta creative industries to achieve sustainable development, you can
In order to take advantage of the opportunities brought by the 20 10 Shanghai World Expo, rationally allocate resources and optimize
Realize the spatial layout of creative industries in Shanghai and its surrounding areas and realize the centralization of Shanghai.
The coordinated development of creative industries in Shanghai suburbs and the Yangtze River Delta.
In addition to accelerating the construction of creative industry clusters, Shanghai will gather in the future.
In the construction of clusters, we mainly consider introducing innovation in some parks in the suburbs.
The Italian project enables the creative design results to be quickly applied to other industries in the park.
In the product. This is due to the sustainable development and reasonable spatial layout of Shanghai's creative industries.
key From the layout of the whole Yangtze River Delta region, the main problems at present are analyzed
That is, the creative industrial park in the city lacks differentiation, characteristics and branding. at present
There are 20 national animation bases in China, including the Yangtze River Delta 1 1.
Go home. Jiang, director of Changzhou National Animation Base Management Center, said: "Three provinces and cities
Everyone has invested, and the waste of resources is certain. "There will be intellectual resources * * * enjoy mechanism is not yet.
After its establishment, the development of various regions is still uneven. Therefore, creative production is urgently needed everywhere.
The complementary and coordinated development of industrial parks and the establishment of resource sharing mechanism [4].
The Unbalance and Long-term Development of Creative Industries in the Central and Suburbs of Shanghai
The main reasons for the unbalanced development of creative industries in coke area are intellectual factors and material factors.
The influence of controlling factors. From the perspective of sustainable development, this layout has
Unreasonable. Expo 20 10 was held in Shanghai, because of its huge scale.
For a long time, various projects and exhibitions have been impossible and unnecessary.
All arranged in Shanghai. Therefore, we should coordinate the economy of Shanghai and its surrounding areas.
From the perspective of development, take the World Expo as an opportunity to give due consideration to the suburbs and
The cities around Shanghai arrange certain Expo projects and take corresponding preferential measures.
History attracts intellectual resources to these areas, and exerts wisdom with the help of local cultural resources.
Force resources to enhance the attractiveness of these areas to creative enterprises, and finally realize creativity.
The industrial layout is balanced.
3 to enhance the scientific and technological level and support of Shanghai's creative industries
supporting force
(1) Shanghai has gathered a large number of institutions of higher learning and research institutes, with a strong
Scientific research strength and rich scientific research achievements. Innovation is the breakthrough point of industrial upgrading
Italian industry should widely absorb the current technological progress to improve.
Its own production technology and efficiency. Based on Shanghai Zhangjiang cultural, technological and creative industries.
For example, the base is based on Pudong Software Park, with advanced technology level.
Diversified art forms, healthy cultural content and modern industrial functions are the main reasons.
The main line of the exhibition focuses on building cultural, scientific and technological creativity that closely combines culture with high technology.
The industry embodies the five achievements of "R&D, training, incubation, exhibition and trading".
Yes If creative industries want to make full use of the new advantages of scientific and technological development, they must first enter a new era.
Gradually strengthen the establishment of scientific and technological original projects. Every scientific and technological original project can
Become the starting point of a creative enterprise, and at the same time these original projects bring originality.
Innovations in materials, production processes and design concepts will become creative products.
Nutrients that can be drawn from the development of the industry. Secondly, we must strive to build a number of world-class
Level of research institutions. At the same time, we should give full play to the role of colleges and universities in creative industries.
Can play an important role in the development of science and technology, and set up a support fund.
For the reward. In addition, we should further improve the infrastructure for developing creative enterprises.
Establish and strive to promote innovative information public service network, international technical standard library and section.
The construction of technical information database will strengthen the sharing and integration of resources.
(2) Focus on optimizing the industrial structure and creating industrial competitive advantages. strengthen
The role of science and technology in promoting the development of creative industries. First of all, Shanghai should help by hosting.
The opportunity of Expo 20 10 will realize itself and drive the Yangtze River Delta region to be active.
Implement industrial upgrading strategy, build industrial competitive advantage and accelerate the transformation of scientific and technological achievements.
Transformation. Secondly, choose some creative materials with good foundation and certain influence.
Strengthen regional cooperation in creative industry clusters with relatively concentrated sources. Through structure
Specialized creative enterprise incubation base, giving play to the guiding role of innovation funds for small and medium-sized enterprises.
We can promote the growth and development of creative enterprises by optimizing the creative and entrepreneurial environment.
Assemble. Focus on developing high value-added creative products and services, plus
Quickly form a number of creative industrial bases with their own characteristics. Third, explore the application technology.
Technology, innovative technology research new mechanism, improve the level of innovative technology. Active exploration group
Market-oriented, supplemented by government support, universities and scientific research institutions
To support the creativity of enterprises as the main body of investment, organization and decision-making.
Technical resource center. In addition, support the development of intermediaries and service organizations and promote
The prosperity of knowledge service industry and intellectual property protection of creative achievements [5].
(3) Focus on promoting sustainable development and improving people's quality of life, and
The support of high technology to the development of creative industries. First of all, actively advocate the concept of sustainable development. The concept of "Creative Expo" put forward by Shanghai World Expo Bureau was established.
Expo science and technology projects, carry out ecological architecture, urban safety planning, urban noise control.
System and other aspects of scientific and technological research, to provide scientific and technological support for the concept of "creative Expo"
Hold on. Second, make the World Expo a "living art" and a "commercial consumption".
Media, through art to enhance the taste of business operations, and through consumption to change.
Good quality of life. In addition, through the process of creating a "creative Expo", strengthen the public.
The popularization of "national appreciation", the development of "youth creativity" and the transformation of social culture
Soil, which not only attracted the attention of the public, but also improved their culture.
Quality will also establish a market niche and expand the market scale [6].
Attracting talents needed for the development of creative industries through the World Expo.
The essence of the World Expo is to show the host country and host to the world.
The extraordinary innovation ability and achievements of the city need to be demonstrated.
Support creativity, which is put forward and realized by professionals. produce
The holding of the Expo will not only give creative talents a comprehensive platform for actual combat, but also play an exemplary role.
Lay a solid foundation for the prosperity and development of national creative industries. However, with most of the past.
Compared with several countries hosting the World Expo, the talent problem in China is still outstanding.
Lack of talents, low quality, poor structure and poor talent mechanism.
Title.
4. 1 Characteristics of required talents
(1) Knowledge talents. The World Expo in the era of knowledge economy will surely
Show the characteristics of the times, apply the cutting-edge knowledge and technology of the times and put forward a deeper level.
Unforgettable development ideas require knowledge and new talents to master knowledge.
Creative industry, as a new industry born in the era of knowledge economy, is playing an increasingly important role.
With a deep brand, people engaged in creative work must also be knowledge-based talents.
(2) Learn by doing and learn from each other. Both need people who have received specialized technical training.
Talent, and at the same time have enough practical opportunities to grow. They need palms.
Master enough knowledge of principles, and create for the audience according to the humanistic environment.
Sex work. Expo is for them to enrich themselves, sharpen their skills and show their talents.
This is a good platform.
(3) Flow by stages. "Expo is not a permanent undertaking", therefore,
The talents it needs also have corresponding stage characteristics. Shanghai World Expo from
It will take 8 years from the successful bid to the official closing, and the extension is expected to be 6 months. The world Expo
The phase characteristics of the Expo determine the relative phase of the Expo posts and positions. create
Italian talents also need extensive contact with various cultures and explore new markets, which is also a determination.
It is decided that they can't look forward to being in a city for a long time, but should flow in stages.
Move [7].
(4) International vision. The World Expo is the latest achievement of mankind in various fields.
Global exhibition platform, which is multi-ethnic, multi-lingual, multi-cultural, multi-ethnic and
The integration of many fields inevitably requires the openness and internationalization of its talent quality. create
Italian industry is not only exploring the international market, but also creating through different cultural backgrounds.
The collision of Italian talents' thinking produces new creative sparks, which need to be engaged in.
People who work are tolerant and can adapt to different cultures.
4.2 solutions
As far as Shanghai is concerned, according to the demand of Shanghai World Expo 20 10 and
Taking creative industries as the need to promote economic transformation and enhance urban competitiveness,
In the next few years, Shanghai should focus on implementing the talent strategy and run the World Expo well.
Seize the opportunity, focus on improving the comprehensive competitiveness of the city and adjust the talent structure.
Focus on innovating mechanism and deepening the reform of personnel system.
By the time Expo 20 10 is held, Shanghai will be built into an important national concept.
The highland of talent resources will initially realize the high density of creative talents and the distribution of creative people.
High-level talent quality, high-dynamic creative talent flow and creative talent output.
High efficiency.
(1) Introduce creative talents. In making full use of the existing creative talent resources
On this basis, in view of the main structural problems of China's talent resources, encourage people
Rational flow of talents. You can learn from Beijing and give priority to the World Expo and creative production.
All the talents needed by the industry have settled down. Cooperate with the holding and creation of the 20 10 Shanghai World Expo
In order to meet the needs of Italian industrial development, according to the shortage and urgent demand of creative industry development,
Determine the focus of overseas talent introduction, and pay attention to the specialty, level and flow of talents.
The flow rate and direction are adjusted.
(2) strengthen self-cultivation. Increase the number of schools with creative related majors.
Tilt strength, refer to the training programs of similar institutions abroad, and combine the equipment in Shanghai.
Cultivate innovative talents needed by practice. Shanghai World Expo Bureau
Italian industrial centers and other government departments decentralized support for funds and activities.
Work together to play a greater role in attracting and promoting.
5. Promote the integration and development of creative industries with traditional industries and service industries.
close
The speed of industrial transfer around the world is accelerating. In this context, Shanghai will host the World Expo.
Objectively, it is helpful to accelerate industrial integration and realize strategic industrial structure.
Adjust. The "Century Project" World Expo on industrial restructuring will be held soon.
It will drive the rapid development of many traditional industries, including manufacturing, and pull
The development and growth of a large number of related emerging industries. Traditional industries glow with new vitality.
This is largely due to creativity. By promoting the spread of creative industries
The infiltration and integration of unified industry and service industry will be beneficial to the development of creative industries.
Exhibition, is conducive to enhance the overall industrial competitive advantage.
The Positive Role of World Expo in Shanghai's Industrial Development
The World Expo will promote the development of Shanghai's industry in five aspects.
The way is:
(1) Strengthen Shanghai as the exhibition center of China and even the Far East.
A little. The Expo will promote the development of Shanghai's convention and exhibition industry in three aspects.
Exhibition: First, it is conducive to standardizing the Shanghai exhibition market and making it unified and orderly.
Standardize roads; Second, it is conducive to building industrial brands and enhancing the Shanghai exhibition.
International popularity of the industry; Third, it is conducive to changing the similarity and fit of the exhibition theme.
The scale of the exhibition is too small and the content of the exhibition is distorted.
(2) Strengthen Shanghai's position as a service function and upgrade the modern service industry.
The core content of the development of tertiary industry. The huge service demand generated during the World Expo.
Demand, covering finance, insurance, communication, security, customs, border inspection, transportation, hotels,
Catering, entertainment, shopping, leisure and many other contents, its service targets involve the whole
There are 100 demanders at different levels in many countries and dozens of domestic provinces and cities.
Service items with different contents and service objects with different needs will inevitably be tempered.
The same service skills, such as reception ability, management quality, service variety and language.
This is very important for improving the level of tertiary industry and promoting the development of modern service industry.
The exhibition is a good publicity.
(3) Enhance Shanghai's technological innovation ability and promote the development of high-tech industries.
Development. The booth of the World Expo shows the most innovative products of industrialized countries in the world at present.
Products, which are often the crystallization of top high-tech countries, represent the times.
The trend has become the pride of the exhibition country. As the host of the exhibition stage, Shanghai must
However, it is driven by two aspects: one is the relationship with advanced technology products.
Pressure generated by the gap; The second is from high-tech products.
Enlightenment from the gap. In the competition and communication process of product display and evaluation
This driving force will inevitably affect the technological innovation behavior of exhibition cities.
It has far-reaching influence, especially in the host country Shanghai. Shanghai is our country.
The most innovative and creative city in the city, limited by conditions, is the most
Scientific and technical personnel can't go abroad for investigation and exchange, which hinders the expansion of innovative ideas.
Today, it is undoubtedly a great event that the world's top scientific and technological achievements are delivered to the door.
Opportunity, it will stir up the ripple of innovation wave in the whole city and promote
Develop high-tech industries.
(4) Strengthen the tourism function of Shanghai and promote the unprecedented development of tourism.
Exhibition. The stock of tourism resources in Shanghai and its surrounding areas spans thousands of years.
Its cultural precipitation is extremely rich. However, for three reasons, its potential has not been filled.
Give full play to: First, the development of stock resources is weak, especially system development.
Lack of overall planning, deployment and investment; The second is the tourism industry in the Yangtze River Delta.
The platform is not completely built, and the enjoyment of tourism resources is not enough; Third, it is from Shanghai.
Although the popularity is constantly improving, it has not yet reached the ideal level. At the World Expo
Driven by this, the tourism pattern of the Yangtze River Delta is gradually being constructed, and it is a brigade.
The enjoyment of tourism resources, the development of tourism products and the prosperity of tourism market.
Noodles are forming.
(5) Strengthen the ecological function of Shanghai and promote the development of environmental protection and energy-saving industries.
Exhibition. The theme setting of Shanghai World Expo meets the needs of the times.
The sustainable development strategy also responds to the plan of Shanghai 20 15 to build an eco-city.
Target location. Therefore, the theme of the Shanghai World Expo has a broad social foundation.
And powerful charm. In order to establish this theme, Shanghai's ecological function status
There are three ways to strengthen it: first, optimize the industrial system and gradually eliminate it.
Industries that consume more resources and have a high degree of pollution; The second is to optimize the investment structure and improve
Symmetrical proportion of productive investment and living investment, and increase environmental protection.
Investment intensity; The third is to optimize the structure of resource utilization and reduce the linear utilization of resources.
Proportional mode, improve the proportion of resource recycling mode, and realize raw materials.
Promote the development of energy-saving and environmental protection industries.
5.2 Industrial upgrading from the perspective of creative industries
Industry is a concept of dynamic development. With the progress of science and technology, tradition comes first.
The boundaries of primary, secondary and tertiary industries tend to be blurred, and industries merge into industries.
With the new development trend, it is difficult for some emerging industries to apply the original industrial classification.
Department, many scholars are also exploring the "four major industrial classifications" and "five major industrial classifications"
Wait a minute. Obviously, the creative industry is not just a certain industry, it can be simply spread.
In a unified industrial system, it is a group of people who have developed in society and culture.
The contribution characteristics are consistent, and the potential for economic development and employment opportunities is the same.
Force, and by the government's extra attention and was divided into industrial categories. it
It not only includes the traditional production of "taking material capital and economic capital as the mode of operation"
Industry, but also expanded the "intellectual capital, cultural capital and social capital as operators".
The new industrial connotation of "xing".
The process of promoting Shanghai's industrial integration and development by the World Expo is also the production of creativity.
A good opportunity for the industry to make great strides. Because different countries have different definitions and classifications.
We can draw the conclusion that the creative industry has three core components.
Elements: ① taking creativity as the product content; (2) Using symbolic meaning to create product value;
③ Intellectual property rights are guaranteed. It can be seen that the creative industry is personal creation.
Force, the industrial concept related to intellectual property rights, its fundamental concept is through "the more"
"World" is a brand-new industry that promotes the reorganization and cooperation of different industries and fields.
Develop the concept. In the industrial value chain system, creative industries are in the upstream.
High-end industries can be integrated with primary, secondary and tertiary industries [8].
6 Conclusions and recommendations
To sum up, we can see that the World Expo will definitely create a new world for Shanghai.
The development of Italian industry brings pulling and agglomeration effects, which is beneficial to Shanghai and its surrounding areas.
Layout and optimization of creative industries. Improve the scientific and technological support of creative industries,
Attract creative talents to take root in Shanghai and promote industrial upgrading and scientific and technological progress in Shanghai.
The improvement of innovation ability is also the need of the development and continuous upgrading of creative industries.
Yes Shanghai should seize the opportunity of the World Expo and set up branches with creative industries as the fulcrum.
Research institutions and enterprise groups with industrial integration will promote the integration of different industries.
* * * Develop together through infiltration, give birth to new integrated industries, and form mutual integration as soon as possible.
A new industrial system.
We put forward the following three suggestions to promote the development of creative industries in Shanghai:
First of all, closely combine the need of keeping up with the World Expo with the upgrading of industrial structure.
Let's go First, according to the requirements and theme of the World Expo, through the development of creativity
Industrial optimization: value structure design, brand building and R&D traditional industries
Create more added value in sales and circulation and realize the direction of "Made in China"
The transformation of "Created by China"; The second is to serve the World Expo and transform the existing culture of the city.
Resources and creative resources are transformed into new products, and emerging industrial clusters are derived to promote them.
Optimization and upgrading of urban industrial structure.
Secondly, the transformation in line with the connotation of the World Expo should be closely linked with the economic growth model.
Combination. The core concept of the Expo is to show emerging economic forces, and
An important aspect of the transformation of economic growth mode is to realize the transformation from investment-driven to consumption-driven
Driven by the change, in today's era of knowledge economy, both have achieved the same goal. Creative production
Industry has just become a bridge connecting the two. Its logic is consumption-oriented and advocating.
The excavation and creation of new demand is realized through the elimination of urban culture, economy and society.
The innovative design of expensive products leads the fashion trend, expands the consumption space and forms new ones.
Economic growth point.
Thirdly, the creation of "Creative Shanghai" is closely related to the promotion of city soft power.
Put them together. Under the background of globalization, cities have become countries participating in international competition.
The subject of controversy, the creative industry, has inspired urban life with its strong creativity.
Power constitutes the main source of urban competitiveness. Combine the development of creative industries with cities.
Improving urban competitiveness is a common practice all over the world. "creativity
"City" has become a popular slogan in the development of globalization, and it is also the slogan of many cities.
The international metropolis brand that cities are chasing. Shanghai needs to improve its international competitiveness.
To get the support of soft power, we need to build a "creative Shanghai". Because the creative industry is
Industries driven by soft factors such as people, culture and intellectual property have developed rapidly.
Development can accumulate more human capital, cultural capital and social capital for Shanghai.
This is an effective way and strategic measure for Shanghai to enhance its international competitiveness.