Fat Donglai started from a small shop and served the local market consumers for 26 years. By February, 20021year, there were 10 supermarkets, department stores, electrical appliances, clothing, pharmacies and food streets in Xinxiang and Xuchang, the third-and fourth-tier cities in China. In recent years, Pangdong has always regarded being the most socially responsible retail enterprise as his ultimate goal.

Fat Donglai has been in public view for a long time, and there are many articles about it, all of which are praise and recognition. The content is basically to publicize the business details of all aspects of Fat Dong's work and the unique business practices such as closing the store every Tuesday and having a five-day holiday during the Spring Festival.

Domestic supermarket enterprises, large and small, also take Pangdonglai Supermarket as the study object, and arrange employees to visit many times or even study on site regularly. There are supermarket enterprises that are successful in some aspects after learning, and there are also supermarket enterprises that have no results after learning. There are also some giant enterprises from other industries who come to Pangdong to study, looking for common knowledge and methods in the retail industry. After all, many underlying logics of business are interlinked.

Based on the long-term value, Fat Donglai has done everything to win the hearts of consumers and finally achieve a real win-win result. The state takes winning the hearts of the people as its own responsibility, and enterprises take winning consumers as their goal.