In the past few years, the media industry has made great progress for many reasons. First of all, with the rapid development of digital technology, the popularity of the Internet and mobile devices, the way of media consumption has undergone tremendous changes. Media companies are actively transforming and increasing their investment in digitalization, online media and social media to meet the needs of users. This transformation has brought a broader market and more business opportunities, which has brought growth momentum to the industry. Secondly, the increase in advertising expenditure is also one of the reasons for the growth of the media industry. With the recovery of economy and the expansion of enterprises, the demand of advertising market has increased. In addition, media companies actively innovate advertising forms, such as native advertising, social media advertising and film placement, to attract more advertisers' investment. In addition, the rise of content payment model has also promoted the growth of the media industry. Media companies began to provide high-quality exclusive content, using subscription and payment models to earn revenue. The success of this model makes media companies reduce their dependence on advertising revenue and improve their profitability. Generally speaking, the reason why the media industry has grown substantially is because of the digital transformation, the increase in advertising expenditure and the rise of content payment mode. These factors have promoted the growth of the industry and brought more business opportunities and income sources for media companies.