Main idea

It has become the consensus of the world that tourism will bring great influence to the economy of a country or region. Nowadays, due to the popularization trend of tourists, not only the appearance of tourist attractions in various countries has changed greatly, but also the form of tourism has changed. Most of the previous tours were fixed tours or package tours set by travel companies. Now, the mode of tourism, leisure and sightseeing is changing from "group tour" to "self-help tour" and from "fund-raising" to "customization". Although slow, it is really changing. Among them, the theme tourism customized according to tourists' requirements appears in the tourism market as a new form of tourism.

The so-called customized theme tourism is defined as "the travel company designs transportation and accommodation services according to the travel purpose and itinerary requirements put forward by tourists, and puts forward a travel plan and implements it according to the expenses that tourists should pay". That is, the travel company puts forward a travel plan according to the requirements of consumers, signs a contract after approval and implements it.

Japan's tourism market is already a mature market, and correspondingly, it also has the elements of more holidaymakers, higher income level and higher tourism enthusiasm. China's domestic tourism industry has achieved rapid growth, and it is also preparing to go abroad to the world. This paper will focus on the development and present situation of customized theme tourism, and compare the differences between China and Japan.

Keywords: customized theme tourism, tourism market, tourism industry

order

At present, the attitudes of tourist attractions around the country have changed greatly. In addition, the population decline caused by aging and declining birthrate, the popularization of computer networks make information flood, and it is very simple to collect information and plan travel, which have brought great impact to tourism. In recent years, domestic tourism, especially accommodation tourism, has been declining. Due to the decrease of tourists and the sharp change of demand, tourist attractions have dried up. However, after entering the 2 1 century, various measures have been taken to get rid of the downturn.

In this context, customized theme tourism made its debut and gathered popularity. It is different from the package tour with fixed content. The definition of customized theme tour is: "The travel company designs transportation and accommodation services according to the travel purpose and schedule requirements put forward by tourists, and puts forward a travel plan and implements it according to the expenses that tourists should pay".

This paper will analyze the current situation, trends and changes of the tourism market in the two countries, as well as the current situation of customized theme tourism, and compare the two countries.

This theory

1, customize the definition and characteristics of theme tourism.

At present, tourism enterprises have launched a variety of tourism products and advocated personalized service. There is also a new form of tourism that is different from the previous package tour, that is, customized theme tour, that is, entrusting travel companies to prepare air tickets, hotels and tourist routes. At the same time, there has also been a form of tourism called entrusted tourism. Customized theme tourism [note 1] is defined as "a travel company that designs transportation and accommodation services according to the travel purpose and itinerary requirements put forward by tourists, and puts forward a travel plan and implements it according to the expenses that tourists should pay". It is a form that travel companies design travel plans and expenses according to tourists' requirements and put them into practice with the consent of tourists.