Graduation thesis is one of the important links to cultivate students' comprehensive application of theoretical knowledge and skills and solve practical problems in higher education, and it is also an important basis to measure whether graduates reach the corresponding academic level. Cultivate students' ability to analyze and solve problems independently and conduct preliminary scientific research, as well as their innovative consciousness, innovative ability and ability to acquire new knowledge by comprehensively applying the knowledge and skills they have learned; Cultivate students' rigorous and realistic research methods and the spirit of hard study and exploration.

Second, the general principles of graduation thesis topic selection

We should choose a subject that has certain academic value, conforms to our own interests, suits our own research ability, and therefore has a good grasp of success.

Third, the direction and scope of graduation thesis topics

The topic selection direction and scope of graduation thesis of marketing major include but are not limited to:

(A) the direction of market demand analysis

It mainly includes environmental analysis, purchase behavior analysis, market segmentation and positioning.

(B) the direction of marketing mix strategy

Mainly includes enterprise new product development planning, enterprise brand strategy research, enterprise marketing channel development and management research,

Fourth, the specific requirements and skills of topic selection

(1) The topic of the thesis must be suitable for the major studied.

Graduation thesis is a comprehensive survey of your professional knowledge application ability, so the topic of graduation thesis must be suitable for this major and meet the requirements of professional training. Through the research of this topic, it is necessary to synthesize the theories of professional knowledge learned by universities, guide practice with theoretical knowledge, and analyze practical problems with theory.

(2) The topic of the thesis must conform to one's own knowledge accumulation and interest.

The direction, size and difficulty of topic selection should be adapted to their own knowledge accumulation, ability to analyze and solve problems, and hobbies.

First of all, we should fully estimate our knowledge reserves and ability to analyze problems. When writing your graduation thesis, you must accumulate professional knowledge and write what you are best at. The more knowledge I accumulate in this field, the smoother my writing will be, the easier it will be to write beautiful articles, and the smoother my defense will be, and I will not hesitate and answer irrelevant questions.

Secondly, we should give full consideration to our own specialties and interests. It should be noted that there is a gap in the knowledge level of college students.

(3) The topic of the paper should conform to the "small scope" and choose a small topic.

Generally speaking, when choosing a topic for graduation thesis, it should be small rather than big, narrow rather than wide. Which enterprise or industry should it be specific to, preferably an enterprise?

(d) Whether there are materials or sources of materials must be considered when choosing a topic.

Information is the basis of thesis writing. Without information or insufficient information, the paper can't be written, and even if it is barely written, it is not convincing.

(5) The topic selection of graduation thesis should meet the requirements of the times.

The topic of graduation thesis should have the flavor of the times and meet the requirements of the times. This requires students to grasp the pulse of the times and write about what happened around them, not too old-fashioned.