First, the "purpose or goal" to be achieved in e-commerce operation can be quantified, such as how much sales are achieved or what purpose is achieved;
Second, the company's Internet marketing problems and solutions.
Third, what strategies should be adopted to achieve "goals and objectives";
Fourth, the work and progress in each stage;
5. Where the company needs cooperation, expenses, personnel and budget;
In short, what do you want to achieve, what are the problems now, how to use it, when to finish it, how much it will cost, and what the company needs to cooperate with;
How to write the operation plan of B2C e-commerce?
The operation planning scheme should be interesting. Since it is an operation, the main purpose is to make a profit, so this piece can be written emphatically.
I'll give you an outline, I hope it will help you.
I. Development Direction and Target Orientation
2. Product positioning and product source
Three. profit model
Four. Competitor analysis
Feasibility analysis of verb (abbreviation of verb)
Marketing orientation of intransitive verbs
Seven. Result evaluation
What aspects should be considered in the e-commerce operation plan?
1, industry status analysis
2. Analysis of competitors and competitive products
3. Analysis of consumer groups
4. Positioning pricing strategy
5. Sales target and activity rhythm strategy
6, input and expenditure plan
7. Logistics and after-sales docking mode
8. Duration and mode of cooperation
How to write the planning scheme of e-commerce operation in internet plus?
First, the "purpose or goal" to be achieved in e-commerce operation can be quantified, such as how much sales are achieved or what purpose is achieved;
Second, the company's Internet marketing problems and solutions.
Third, what strategies should be adopted to achieve "goals and objectives";
Fourth, the work and progress in each stage;
5. Where the company needs cooperation, expenses, personnel and budget;
In short, what do you want to achieve, what are the problems now, how to use it, when to finish it, how much it will cost, and what the company needs to cooperate with;
Model essay on e-commerce planning
The structure of BP introduced here draws lessons from the mobile phone software Crazy BP, a software that teaches you to write a business plan for free.
1. Basic introduction: Tell investors what you do in one sentence.
2. Team introduction: "I would rather invest in first-class people and second-rate projects; Don't invest in first-class projects, second-rate people. " Investors can pay more attention to the team than your project itself.
3. Industry pain points: What practical problems and needs have entrepreneurs discovered? Their own entrepreneurial projects can solve this problem, meet this demand, and make profits by solving problems and meeting needs.
4. Product introduction: (1) Pictures can include: product screenshots, business flow charts, etc. (2) The text can include:-description of core functions (less than 5)-supply chain upgrade, replacing some links.
5. Competition analysis: The purpose of writing competition analysis is to let investors know about the players in the existing market, let them have a bottom, and then have confidence in your project-so what you want to reflect here is the advantages of your project.
6. Profit model: What is the value of your project? How to achieve it? These are the issues that investors are most concerned about. The profit model is very important, after all, investors are "mercenary", and they will only invest if they see that your project is profitable.
7. Market size: You must draw a cake for investors. This part, it is best to have reliable data support.
8. Operational data: Although data is very important, it must not be fabricated. The consequences of fabricating data are very serious.
9. Business plan: The purpose of this piece is to tell investors what you will do next and how to get your users. Therefore, it is best to write what measures entrepreneurs are going to take in the past year to gradually realize the plan, including the operation mode, steps, time nodes and so on.
10. financing plan: this part is to let investors know how much money entrepreneurs need, how much equity they will sell, and the follow-up arrangements for these funds. Especially the third piece, people gave money, of course, I want to know how you spent it.
1 1. Milestone: This part is to sort out the development history of the project and systematically display the operation and data for investors.
The overall structure given is relatively comprehensive, and the content is also based on my personal understanding of investors' habits when watching BP, but this still depends on investors themselves. After all, carrots and vegetables have their own tastes.
How to write the 20 17 annual operation plan of e-commerce operation?
20 17 is the year of standardized development of the Ministry of Commerce, with the reorganization of departmental teams, new stores, getting rid of the shackles of offline products and re-planning online sales products. Focus on selling products and carry out centralized online sales platform sales. Take Tmall Store as the core sales platform and fully operate Tmall Store. JD.COM store may consider closing down or selling only the same products as physical stores, which are totally different from those sold by Tmall stores. Before online money is put on the shelves, it is mainly to repackage the original warehouse products and sell them on the shelves. Promotion is the main way to protect capital and clear the warehouse.
The main work of 20 17 mainly involves the following aspects:
1. The basic composition of the team in the early stage: operation supervisor 1, page designer 1-2 (senior artist 1), marketing promotion specialist 2, billing specialist 1, and customer service 2. Middle and late stage: according to the development scale of the store, the number of posts and people will be gradually increased.
2, product positioning new products: style, crowd-oriented, price range, product selling point, product number and attributes. Inventory products: price adjustment and finding selling points to repackage and promote the whole product. The operation supervisor takes the lead, refers to the products of similar competitors of Tmall, combines the characteristics of its own products, and determines the product positioning together with team research.
3. The online shop has rectified the shop template, homepage, product list page, product details page, copy planning, product shooting, etc. Greatly improve the visual effect of the store, enhance the browsing transformation, and complete the decoration of the store with the cooperation of the operation supervisor, page design, planning and editing colleagues.
4. Large-scale promotion schemes such as daily promotion scheme and poly-cost-effective promotion scheme. New product listing promotion scheme, inventory product promotion scheme. Formulated by the operation supervisor and marketing department, and discussed with other colleagues in the department for reference.
5. Marketing promotion plan: the main marketing promotion is stable brushing task+event marketing promotion. The daily marketing plan includes through train marketing and Taobao customers. It is cost-effective to increase the marketing promotion of drilling exhibition in new product listing, sales peak season and large-scale promotion festival. In the early stage of marketing promotion, there was a shortage of manpower, and the operation supervisor temporarily operated, and later recruited marketing promotion specialists. Taobao guest's commission ratio shall be submitted by the Director of Operations to the Company for decision. The pictures used in marketing promotion are put forward by the operation supervisor to complete the page design.
6. Pre-marketing expenses: The average monthly marketing expenses are 20,000-50,000, including through train marketing expenses, diamond booth expenses and other marketing expenses. It is more cost-effective to get together twice a year, double eleven 1 time, and others are selected on the plane according to the peak sales season and new products.
7. Service pre-sales service and after-sales service. Recruit senior customer service personnel in the later stage, mainly responsible for customer service training, Tmall rule training, daily customer service team work, etc. The customer service supervisor is directly responsible to the operation supervisor.
8. The reward system is mainly based on prizes in the early stage, and rewards and punishments are combined with the increase of store sales in the later stage. The reward system is formulated by the company, and all departments discuss the reference opinions, giving full play to everyone's advantages and initiative, and encouraging the whole team to work together to achieve the sales target.
9. Specific work content and completion time: 1. Recruit personnel from all positions in the department and form a team. 2. According to the characteristics of products produced by merchants, put forward the product planning and cultivation period of team building in the first stage, and popularize the style of commodity knowledge stores from a professional perspective; 3. Coordinate with merchants to plan commodity positioning and get confirmation from merchants; 4. Product loading and optimization; 5. Enter the store for initial operation; (No.65438+0-March) Store Location 1. Recruit according to posts and improve the formation of team personnel. 2. Communicate and confirm the style and decoration of the store; 3. The operation department plans distribution stores, and 10-30 main products are put on the shelves; 4. According to the suggestion of the operator, choose at least 10 products for different promotional activities in order to attract customers; 5. According to the operator's operation plan, prepare goods inventory and respond to delivery; 6. Do a good job of after-sales service.
What does the operation of e-commerce website include?
E-commerce website operation includes the following aspects:
First, from a broad perspective, e-commerce website operation is the general term for all website activities, including technology, art design, marketing, sales and content construction. , all belong to the category of website operation;
Second, from a small point of view, the operation of e-commerce websites is independent of technology, art design, sales and marketing. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.
Obviously, the understanding of e-commerce website operation should be understood from a small aspect, because only in this way can we define what website operation is and make the specific content of website operation clearer and more instructive.
The operation of e-commerce website should include six aspects: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, effect data analysis and departmental communication and coordination.
Demand analysis and arrangement
For an e-commerce website operator, the most important thing is to understand the needs, and on this basis, put forward specific suggestions and programs to improve the website. Of course, these suggestions and plans should not be swallowed up, but should be discussed and analyzed with everyone to confirm whether they are concrete and feasible. When necessary, it is necessary to conduct investigation and evidence collection or analysis and statistics to comprehensively evaluate the desirability of these suggestions and programs.
Demand innovation directly determines the characteristics of the website, and the website with characteristics will be more valuable and attract users. For example, in every edited article of Sina, other content links that are extremely related to the content are often provided for readers to choose, giving full consideration to users' interest needs. The change of website details should be based on grasping the needs of users.
In addition, the analysis of demand also includes the study of competitors. Study competitors' products and services, see what innovations they have, and judge whether these changes are really valuable. If it can bring value to users, there is no doubt that "takenism" will be implemented.
Channel content construction
Channel content construction is an important work of e-commerce website operation. The whole website, in fact, you will feel that you are doing content, which will be more obvious for some information portals. The content of the website determines what kind of website you are making. Of course, there are also some functional websites, such as search and instant chat. It only provides one function for everyone to use these functions. But don't forget, the ultimate goal of using these functions is to get the information you want.
The construction of channel content, more work is done by specialized editors, including channel column planning, information editing and uploading, information content quality improvement and so on. Editors, who do the work within the scope of website operation, are important members of website operation.
Content construction is a long-term accumulation process. Improving the quality of website content should be the ultimate goal of editors. For many small websites, or some big websites, website editors assume the role of website operators. Not only should you be responsible for editing information, but also making requests, making plans and so on.
Website planning
Including pre-market research, feasibility analysis, planning document writing, business process description, etc. Planning is the key to building a website. A website will eventually become a good website only if it is really well planned. Because the previous website planning involved many market factors. Here, this book does not discuss.
Plan effectively according to the demand. How to display the title and content of the article, how to place function keys, how to display advertisements, etc. , all need reasonable and scientific planning.
Page planning and design are different. Page planning is relatively primary, while page design has risen to a more advanced level. For the preliminary plan given in the operator's plan, the designer can fill in the drawing and add color to make it a beautiful page, so that customers or users can get a good impression.
Product maintenance and improvement
In fact, the maintenance and improvement of products have some similarities with the demand analysis mentioned above. But in this section, more emphasis is placed on product maintenance. Product maintenance should be more about maintaining the products purchased by customers and responding to the questions raised by customers.
In most Internet companies, there are more customer service staff. Many times, the customer service staff may not be very concerned about technology, products and other issues ... >; & gt
How to write an e-commerce operation plan
The operation planning scheme should be interesting. Since it is an operation, the main purpose is to make a profit, so this piece can be written emphatically.
I'll give you an outline, I hope it will help you.
I. Development Direction and Target Orientation
2. Product positioning and product source
Three. profit model
Four. Competitor analysis
Feasibility analysis of verb (abbreviation of verb)
Marketing orientation of intransitive verbs
Seven. Result evaluation
What does an e-commerce agency operation plan contain?
This plan has a lot of content. What are you looking for? If you don't understand, I can introduce you to a company, e-commerce outsourcing Company and Jiazheng Information Technology. This is a major. I hope I can help you.
How to write the 20 17 annual operation plan of e-commerce operation?
AR, VR and 3D can be part of your business plan.