2003 "Media": Published "Using Advanced Channel Broadcasting Format to Improve Audience Rating"

February 2004 China Radio and Television News: "Problems, Roots and Cases" —— Practice and Thinking of Brand Marketing to Enhance Benefits

March 2004 15 New Weekly: 2003 China TV Series Packaging;

Sales and Market, No.2, 2005: Al Jazeera Rising in Smoke;

12, 2005 (the second part) China Radio and Television: "TV packaging giants are brewing in 2005"

June 2006 New Marketing 5438+065438+ 10: "Who made Yahoo China Entertainment Market?"

Market Watch, September 2006: "Reflections on the Brand Building of China TV Media"

May 2007 Advertiser: "Cross-media Entertainment Campaign"

July 2007 (Part II) China Radio, Film and Television: "Six TV Monsters"

China Radio, Film and Television February 2008: Serious Television in Entertainment Civilization

China Radio, Film and Television in August 2008: A Famous Viewpoint-"Quality and Brand Management"

September 2008 Advertiser: "The Trap of Foreign Brands"

September 2009 "China Radio and Television News": A Preliminary Study of Media Brand Dynamics

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