Analysis of cross-border electronic commerce's Influence on Traditional International Trade

1. Promote the transformation of international trade management mode.

The development of cross-border electronic commerce has had a certain impact on the traditional marketing methods of international trade. Mainly in the following aspects:

First, cross-border e-commerce has applied modern network mechanism in its development, so under the influence of cross-border e-commerce development, traditional international trade also has a better market environment in the process of innovation, thus promoting it to continuously improve its own international trade management model in this environment to cooperate with the development of cross-border e-commerce;

Second, in the process of continuous development, cross-border electronic commerce has provided a more scientific working pattern for traditional international trade, and promoted it to gradually develop in the direction of one-way logistics, and made it the main management mode in development, and finally completed the transformation of management mode efficiently;

Thirdly, under the influence of the development of cross-border electronic commerce, the traditional international trade began to follow the management mode with information flow as the core and capital flow as the form in the transaction process, forming a brand-new management concept, which finally prompted international trade to provide a full range of service mode for foreign trade enterprises under the guidance of the new international trade management mode, and prompted foreign trade enterprises to omit some transaction links in the transaction process, which ultimately saved a lot of transaction time, thus improving the security of transaction information.

2. Drive the transformation of international trade marketing model.

Under the influence of the continuous development of cross-border electronic commerce, the traditional international trade marketing model has also been impacted to some extent. In other words, it abandons the traditional concept of producing products first and then producing customers, and applies modern science and technology to marketing means and optimizes marketing channels, thus winning greater economic benefits for its own development. In the traditional international trade marketing model, buyers and sellers should communicate by telephone, face-to-face and so on, and finally reach the corresponding transaction. This international trade marketing model requires a lot of negotiation time between buyers and sellers, which also affects the efficiency of international trade transactions to some extent. Under the influence of cross-border electronic commerce, great changes have taken place in the traditional international trade marketing model, that is, the application of electronic marketing model has been gradually popularized, and finally the marketing means have been optimized. At the same time, it has also promoted the exchange of views between buyers and sellers through the network platform, reaching the final form.

3. Drive the transformation of international trade supervision mode.

The influence of cross-border e-commerce on traditional international trade is also reflected in the transformation of supervision methods. First, because cross-border electronic commerce has gradually highlighted the intangible and networked characteristics in the process of continuous development, it requires the customs supervision department to formulate corresponding supervision system according to the development characteristics of cross-border electronic commerce in order to ensure the safety of international trade transactions, so as to achieve the purpose of efficient supervision. In addition, under the influence of cross-border electronic commerce, the relevant departments of our government should also change the traditional way of international trade supervision, and combine the development characteristics of cross-border electronic commerce to build a more scientific supervision system, so that foreign trade enterprises can regulate their own business behavior and adopt reasonable trading methods in the process of international trade transactions under the guidance of relevant supervision systems. In addition, in order to strengthen the effectiveness of international trade supervision, the relevant departments of our government are required to learn from the successful experience of other countries and improve the way of international trade supervision in China.