Pricing strategy is an important weapon for enterprises to compete for the market, and it is also an important part of enterprise marketing mix strategy. When pricing products, we must first have clear goals, such as; Maintain enterprise survival, pursue profit maximization, maintain or expand market share, maintain the best product quality, restrain or deal with competition, etc. Different enterprises, different products and different markets have different marketing objectives, so different pricing strategies are needed. We should be good at adopting corresponding pricing strategies according to market environment, product characteristics, product life cycle, consumption psychology, demand characteristics and other factors, and according to the requirements of expected income, capital turnover, market competition, laws and regulations. There are many pricing strategies in enterprise sales management, which can be summarized comprehensively according to specific conditions; The following commonly used price strategies are used to determine the price strategy of this enterprise. (1) skimming pricing. This is a high-priced strategy, which is to set a high price when new products are put on the market, and strive to recover the investment cost in a short time and earn high profits. This strategy is like extracting cream from milk, removing the essence of milk first, so it is called skimming pricing strategy. After maintaining a high price for a period of time, with the participation of competitors and the increase of products supplied, enterprises are reducing prices. Using this strategy must meet the following market conditions: first, product quality is consistent with high price; Second, there must be enough customers who can accept this high price and are willing to buy; Third, it is difficult for competitors to enter the product market in the short term; Fourth, the production capacity of enterprises is limited and it is difficult to meet the market demand. Market demand may be limited by high prices. Every new product of Microsoft has just been listed, and this pricing strategy is adopted. (2) Infiltration pricing strategy. Contrary to skimming pricing, this is a low-price strategy. Enterprises set the price of new products lower to attract customers, squeeze into the market and increase market share. Low price can enable enterprises to maximize product sales and limit the participation of competitors. The market conditions for adopting this strategy are: first, the market is large and there are many potential competitors; Second, the product has no obvious characteristics, and the demand elasticity is large, and low prices will stimulate demand growth; Third, mass sales will significantly reduce costs and increase the total profit of enterprises. This is a long-term pricing strategy. Although the profits created by enterprises are very low at first, in the long run, enterprises can get higher profits. Every coin has its two sides. Its disadvantages are as follows: First, the investment is large, and the recovery is slow. If the market cannot be opened or strong competitors are encountered, it will lead to losses; Second, low prices will also affect the brand image of products and the reputation of enterprises. (3) Intermediate price strategy. It is also a prudent price strategy or a compromise price strategy, which sets the price between high and low and increases appropriate profits on the basis of product cost. This kind of price strategy is relatively safe and has little risk, which will generally enable enterprises to recover their costs and obtain appropriate profits. However, this is also a conservative strategy, which may lose the opportunity to obtain high profits or increase market share.