Theodore Levitt
Theodore levitt is recognized as the founder of modern marketing and was once the editor-in-chief of Harvard Business Review. As a landmark idol in the field of marketing, his refreshing but controversial books and articles have influenced generations of scholars and businessmen.
Levitt 1925 was born in Germany, and then moved to the United States. 1959 joined Harvard Business School, and soon gained a high international reputation. Marketing Shortsightedness was first published in Harvard Business Review and was a great success as soon as it was published. /kloc-more than 0/000 companies require 3500. Over the past 40 years, it has sold more than 850,000 copies, which is one of the best-selling articles in the history of Harvard Business Review.
1983, another article by Levitt, Market Globalization, caused a sensation again, causing a controversy in the international business circle that has not been settled so far. It makes the word "globalization" include eight management dictionaries. In the article, Levitt made a bold prediction: globalization has arrived, and soon global companies will sell their goods and services in every corner of the world in the same way.
Levitt has won numerous awards in his life, and has won the McKinsey Award for Best Paper of the Year in Harvard Business Review for four times. In addition, his book "Marketing Innovation" won the 1962 Excellent Business Book Award of School of Management; 1969 won the john hancock Business News Award; 1970 won the "Marketer of the Year" Palin Award; 1976: won the George Gallup Excellent Marketing Award in; 1978 won the National Marketing Association Outstanding Contribution Award; 1989 was awarded the William m mcferrie award by the international management Council.
Kenneth blanchard
Dr. Ken blanchard is a famous American business leader, the originator of management fable, a contemporary management master, one of the founders of situational leadership theory, and the most insightful and sympathetic scholar. Ken blanchard was founded in 1979. Has helped many international companies to enter the global top 500; An outstanding speaker, a successful corporate consultant, a world-famous international best-selling author, and an international management consultant who won the Mike Feili Award. The One Minute Manager, which he co-authored with Spencer Johnson, made the bestseller list of The New York Times and Businessweek. His books have sold millions of copies and have been translated into more than 25 languages for global distribution. He is regarded as one of the most insightful and authoritative people in the business world today.
Henri Fayol
Henri fayol (1841-1925), a Frenchman, is a famous management practitioner, management scientist, geologist, state activist and one of the founders of classical management theory. 1841July 29th, Fayue was born in a wealthy petty-bourgeois family. /kloc-When he was 0/5 years old, he studied in a public middle school in Lyon and spent two years there. Two years later, he passed the exam and transferred to Saint Etienne National Mining Institute. He 17 years old, is the youngest student in his classmate's year. I studied hard at French National Institute of Mining for two years. I graduated from Fa Yueer at the age of 1860 and 19, and obtained the qualification of mining engineer.
Modern people generally only know that Fa Yueer is a management scientist. In fact, during the period of 1860 ~ 1872, Fayuer's intelligence was mostly used in mining engineering problems, especially in overcoming coal mine fire accidents. During the period of 1872 ~ 1888, his thoughts shifted to the factors that determined the life of the mine he was in charge of, such as coalfield geology. These studies enabled him to write famous geological monographs, which embodied his delta theory and were published in three volumes in 1886 and 1893. As the middle manager of the company, he was honored for publishing a research report on geological problems. 1888 ~ 19 18 served as the general manager of Gormanbad, during which he seldom wrote because he had to deal with many complicated jobs. Moreover, he has a great personality and will never let his endless academic interests or many honorary positions distract his attention from his work, so he began to refuse to accept any position unrelated to his work.
From his experience as an important person in charge of a large and fully integrated enterprise, Fa Yueer began to form his own management thoughts. From 1900, Fa Yueer's contribution to the professional field began to focus on management issues. 1900, in a paper submitted to the International Federation of Mining and Metallurgy, he wrote, "Every employee in an enterprise participates in management functions to some extent ... (and) occasionally, they will show their management skills and attract people's attention. Those who are particularly talented can climb from the bottom of this vertical organization to the top. " Here Fa Yueer began to separate management ability from technical knowledge. 1908, Fa Yueer delivered a paper at the 50th anniversary celebration seminar organized by metallurgical industry association. In this paper, the deepening of his thoughts is more obvious, which laid the foundation for his main book, Industrial Management and General Management. First of all, Fa Yueer noticed that the role of management in business activities was not fully understood, and the opinions of technical experts "can be completely destroyed by flawed management procedures"; Secondly, "for an enterprise, a leader with good management ability but average technology is generally much more valuable than a leader with excellent technology but average management ability." Therefore, according to Fa Yueer, the success of an organization depends more on the management ability of leaders than on the technical ability. In this paper, Fa Yueer also listed the management principles earlier: the unity of orders, the equal chain of orders, decentralization (composed of departments, authorities, subordinates, responsibilities and controls), centralization (degree of authorization) and order. In addition to these principles, Fa Yueer also talked about the foresight of the future, that is, the ability to predict the future, plan and budget. He also mentioned the need to organize charts, meetings, reports and accounting systems to keep managers informed. In a word, Fa Yueer's paper 1908 promoted his management thought, but it lacked the depth commensurate with his management masterpiece "Industrial Management and General Management" published in 19 16. 19 16, the treatise "industrial management and general management" representing Fa Yueer's management thought began to be published in the third issue of Bulletin of Mining Society, and the famous "management elements" was put forward, which had far-reaching influence. This marks the birth of general management theory and has epoch-making significance. Fa Yueer organized his management experience and knowledge into four papers, Industrial Management and General Management. The first one discussed management education, the second one discussed the principles and elements of management, and the other two were unpublished.
Through long-term research and summary, Fa Yueer wrote a large number of management theory papers, which were once all the rage after being printed into books, and their circulation lasted for a long time. The French Mining Society reprinted 2000 copies for the first time, which was immediately snapped up and then reprinted. Up to 1925, 15000 copies were printed successively, and these monographs were reprinted in the form of books by Paris Donald Flair that year.
As the general manager, Fa Yueer owes his success to his management methods rather than his technical knowledge. During his tenure, the company's metallurgical interests have been greatly increased, but as a coal mine engineer, he knows little about technical details. Description, coordination, inspection, organization chart, ten-year forecast, ten-year plan, etc. Before he took office, he spent more than 20 years developing and improving management methods, which were promoted in more detail in his later work.
Due to the nature of the coal industry, it is not surprising that coal mine engineers like Fa Yueer became the first experts to develop management models. Pollard tells us why the coal industry at that time went further than other departments in terms of development depth and standardized management structure. Fa Yueer's image accepted by the public is a naive abstract principle designer.
Fa Yueer also realized that various natural, geological and man-made emergencies may affect the implementation of the plan. Therefore, his management method does not rule out the existence of uncertainty, but seeks ways to minimize it. 2
From 65438 to 0949, constance Starls translated Fa Yueer's Industrial Management and General Management from French and published it in English. However, there has always been controversy about the translation of book titles, especially about whether English management can express the meaning of French management. Advocating management instead of administration is easy to make people understand the meaning of Fa Yueer's "management" too narrowly, thinking that what Fa Yueer elaborated was only industrial management. Fa Yueer himself claimed in the preface: "Management plays a very important role in dealing with industrial, commercial, political, religious or other affairs." In fact, in his later years, Farrell studied French public utilities and taught management courses in military academies. It can be seen that Fa Yueer intends to create a theoretical method that can be widely applied to various organizations, which is an acknowledged fact.
After carefully studying Fa Yueer's thoughts, American scholar Claude George pointed out that the book Industrial Management and General Management has made outstanding and important contributions to management thoughts. This is mainly manifested in his three revolutionary contents that are extremely important to the development of management:
(1) Management is an independent set of knowledge, which can be applied to various forms of group activities-the universality of management;
(2) The first integrated management theory that can be applied to all kinds of work;
(3) The idea of offering management courses in colleges and universities. three
Fa Yueer won the academic honor awards in his life: Dreiser Medal of French Academy of Sciences, Gold Award of National Industry Promotion Association, Gold Award and Honor Award of Mining Society, Management Consultant of French Government, Honorary Dean of National Mining Institute.
In addition:
peter f. drucker
peter f. drucker
Henri Fayol
Henri Fayol
H. Igor Ansov
H. Igor Ansov
Max Weber
Max Weber
Herbert Alexander Simon
Herbert Alexander Simon
Frederick taylor
Frederick Winslow Eller
Chester Owen Barnard
Chester Irving Barnard
Hilton Mayo
George Elton Mayo
Lillian Gilbreth Marie follett
Henry Mintzberg
Henry Mintzberg
Abraham Harold Maslow
abraham harold maslow
Chris Argyris
Chris Argyris
Adam Smith
Adam Smith
Peter Senge
Peter Senge
Michael Hammer
Michael Hammer
Robert Tannenbaum
Robert Tannenbaum
Victor fromm
Victor Roar
Kurt Lewin
Kurt Lewin
Elwood Spencer Buffa
Elwood Spencer Buffa
Fremont caster
Fremont E. Kast
Alfred DuPont Chandler, Jr
Alfred DuPont Chandler
john p. kotter
John P. Kotter
William.Edwards.Deming
William Edwards Deming
Charles Handy
Charles Handy
Michael porter
Michael E. Porter
Shibusawa Eiichi Skinner
Berhus Frederic Kinner
Alfred prichard Si Long
Alfred prichard Si Long II.
Philip Crosby
Philip Crosby
Joseph Ju Ran
Joseph M. Juran
Douglas McGregor
Douglas McGregor
Philip kotler, Ikujiro Nonaka.
Philip Kotler
Tom Peters
Tom Peters
laurence j.peter
Length Peter
David McClelland
David Clarence mcclelland
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