As the international financial crisis continues to subside, the national real estate regulation and control policies are constantly overweight, the central bank's interest rate hike policy is restarted, and the financing channels of real estate enterprises continue to shrink. The following is the analysis of the significance of fund management control in real estate project management that I collected for you. I hope you will like it.

As an important part of enterprise management, fund management can be said to be one of the core tasks of enterprise management, and the operation of each link will directly have an important impact on the normal operation of enterprises. Especially for capital-intensive real estate enterprises, capital control in real estate project management can lay a solid foundation for the survival and development of enterprises. Therefore, it is of practical significance to explore measures to strengthen capital control in real estate project management.

Keywords: real estate engineering management; Capital control; Meaning; Strengthening measures

The development time of China's real estate industry is relatively short, which makes the project management relatively extensive, and the unreasonable fund control in project management is the outstanding performance of this situation. Therefore, it is of great significance to establish and strengthen the project management of real estate enterprises, control the funds in the project and reduce or avoid the loss of construction funds, so as to improve the economic benefits of enterprises and ensure the construction quality.

1 the significance of strengthening fund management control in real estate project management

First of all, it is an inevitable choice for real estate enterprises to maintain relatively abundant funds and strengthen fund management. With the fading of the international financial crisis, the national real estate regulation and control policies have been overweight, and the central bank's interest rate hike policy has been restarted, the financing channels of real estate enterprises have been shrinking. The effective interest rate hike by the central bank can curb the sharp rise in asset prices and reduce inflationary pressure, which is also the continuation of the real estate market regulation and control policies. In this case, capital has become one of the key factors that determine the survival and development of real estate enterprises. In addition, there are many links involved in the development projects of real estate enterprises, and the corresponding links need to be paid with funds. Once there is a problem with funds, a series of chain reactions will occur, which may even lead to the phenomenon of "tile collapse" in development projects, which may eventually pose a serious threat to the survival of real estate enterprises. This is by no means alarmist. Therefore, strengthening fund management and taking effective control measures in project management can make real estate enterprises maintain good financial surplus and provide solid support for long-term development.

Secondly, strengthening fund management in project management is also an effective way for real estate enterprises to implement effective control. Strengthening the fund management of real estate projects is an important way to achieve the set goals and ensure good expected returns.

In the process of production and operation of real estate enterprises, project development and sales are the main links and important steps of capital movement. Effective control of funds in project management can manage most of the business activities of enterprises. Therefore, it is necessary to analyze funds regularly, grasp the use of funds in time, maintain the liquidity of enterprises, pay attention to balance financial revenue and expenditure, actively dispatch and rationally organize funds according to the actual capital situation, so that enterprises can finally have good solvency.

Thirdly, strengthening the management and control of funds by real estate enterprises is also an important guarantee to ensure the effective use of funds. It is unreasonable for an enterprise to have too little or too much capital stock, but it should be kept in a relatively reasonable state. Holding too little capital may endanger the solvency of enterprises and bring great negative effects to enterprises; And holding too much money, the increased opportunity cost will cause a waste of certain resources. Therefore, in order to comprehensively strengthen the control of funds, it is necessary to have a scientific and reasonable plan for the use and control of funds. Through the optimal allocation of enterprise funds, we can optimize the overall capital structure of enterprises, reduce the cost of funds and financial risks, and improve the efficiency of capital use.

2 Analysis of measures to strengthen capital control in real estate project management

Real estate projects occupy a huge amount of funds, but once they cannot be completed on time, they often lead to poor capital circulation and even seriously drag down enterprises. Therefore, we must pay attention to it and take practical measures to strengthen the capital control in real estate project management.

2. 1 Paying attention to the feasibility study and financing measures of the development project is the basic link to ensure the normal progress of the project.

For real estate enterprises, fund management should advance to the feasibility study stage of the project, that is to say, by analyzing the function, scale, background and technical and economic indicators of the project to be developed, the investment cost is initially determined, and the amount of funds used is determined based on the investment cost. First of all, in order to ensure that the investment can be recovered, the background of the development project should be carefully investigated; Secondly, on the basis of grasping relevant information through investigation, the market supply and demand of development projects are analyzed and scientific and objective predictions are made; Thirdly, the time schedule of the development progress enterprise should be scientific and reasonable, such as reasonably arranging the project development progress according to the different stages of the previous project, the main project and the completion acceptance; In addition, enterprises should also make a preliminary cost estimate for development projects in line with the development facts, so as to effectively improve the accuracy of relevant assessments; Finally, real estate enterprises should reasonably estimate the capital demand, draw up financing plans, raise funds through multiple channels, reduce financing costs and ensure the normal progress of the project according to the project investment estimation and project development progress. This is the premise and foundation of project management fund control.

2.2 The establishment of a reasonable fund use plan is an important part of fund control in project management.

2.2. 1 Prepare the fund use plan by sub-project.

Real estate projects usually divide the use of funds according to different subprojects. This is because the scale of real estate projects is often large, and it is composed of many individual projects. A single project consists of several unit projects, and several sub-projects constitute unit projects. Therefore, the preparation of the capital use plan is to decompose the total investment of the project into a single project, even a unit project, so as to realize the reasonable division of the project, and the degree and detail of the division should be based on the actual demand, so as to realize the reasonable allocation of the capital plan.

2.2.2 Prepare the fund use plan according to the time schedule.

The investment in real estate projects is always spent in stages, and whether the funds are used reasonably is closely related to the timing of funds. In order to minimize the capital occupation, it is necessary to decompose the total investment target according to the use time and determine the sub-targets. At present, the network planning technology is generally used to prepare the construction schedule, and the earliest and latest start time of each construction can be calculated by using the determined network plan, so as to get the Gantt chart of the project progress.

By expanding the network diagram, the fund use plan can be made according to the time schedule. This link can be in the form of banana diagram and S-shaped curve, and the corresponding data can be generated according to the calculation results of time parameters in the construction plan network diagram and the requirements of capital use in the corresponding stage.

2.3 Strengthening capital plan analysis and budget management is the main link of real estate project capital control.

After the fund plan is determined, compare the expected situation of the fund plan with the implementation situation, and find out the reasons for the deviation of the plan (unreasonable plan, poor implementation of the plan, etc.). ), so as to improve it and make the later fund plan more reasonable. Capital budget management is the main link to ensure the effective control of funds. Effective and reasonable capital budget can improve the efficiency of enterprise capital use and lay a solid foundation for the rational use of funds.

The capital budget should be prepared by direct method on the basis of observing the cash basis, and at the same time, it should be verified by indirect method. Formulate the optimal capital use plan with the best capital cost, and comprehensively balance the preparation of the total unit capital budget. The focus of budget management is the accurate matching and convergence of development progress to ensure the reasonable allocation and use of funds.

2.4 A sound financial management system is a necessary link to ensure the strengthening of capital control of real estate projects.

2.4. 1 Strengthen the management of fund utilization.

To strengthen the management of fund use, firstly, the term of accounts receivable and accounts payable should be as consistent as possible. If the recovery period of accounts receivable can be shorter than the delivery period of accounts payable, accounts payable can basically be paid on schedule, so that enterprises can avoid taking up too much capital.

Second, it is necessary to prevent excessive advance of funds, so as not to endanger the survival of enterprises due to the debt crisis.

The third is to strictly control management expenses. The project management of real estate enterprises should also avoid ostentation and extravagance and strictly control management expenses.

2.4.2 Scientific arrangement of fund revenue and expenditure.

In the process of real estate development project construction, a huge amount of money needs to be invested, and the final recovery of funds will wait until the project is completed and sold. Therefore, the financing of real estate projects is mostly realized through debt arrangement. Banks and other financial institutions are the main providers of funds, and whether their funds can be supplied in time and effectively is very important for the smooth progress of development projects.

The financial department should strictly supervise and audit the project management expenses, refuse unreasonable expenses and ensure that the working capital is not wasted. At the same time, take active measures to reduce the occupation of funds, including centralized management at different levels, strengthening plan management, and implementing quota management, so as to strengthen the direct effect of fund management by improving the efficiency of fund use and accelerating capital turnover.

3 Conclusion:

In the increasingly competitive real estate market, strengthening project fund management is an important means to enhance the core competitiveness of real estate enterprises. Only by effectively controlling funds can we ensure the maximization of comprehensive benefits of real estate enterprises and promote the sustainable and healthy development of enterprises.

References:

[1] characteristics of capital operation management of Li Yongwei real estate development enterprises [J] Shanghai Commercial 2009 (9);

[2] Cheng Zhichao "On the current fund management of real estate development enterprises" [J] Science and Technology Information 2009 (29);

[3] Xie, "A Preliminary Study on Countermeasures for Strengthening Fund Management in Real Estate Enterprises" [J] Manager 20 1 1(2).

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