199 1 year, Zhuhai Gree Electric co., ltd was established in Zhuhai. After three stages of development and improvement: 199 1 to 20 13, the company has become the largest air-conditioning manufacturing, research and development, sales and service enterprise in the world. It has tens of thousands of employees at home and abroad. It has also established manufacturing plants in Zhuhai, Chongqing, Hefei, Zhengzhou, Wuhan and Brazil to develop global air-conditioning business. Gree Electric has been selected as one of the "Top 500 Listed Companies in China" published by Fortune magazine for several years. After three stages of development and improvement, it has reached today's Gree. The first stage is 199 1 1 until 2000, which is the beginning of Gree. In the 1990s, under the leadership of one of its founders, Zhu Jianghong. Gree began to be known. Later, after Dong Mingzhu's innovative marketing model, Gree entered a new growth space. The second stage is 200 1 to 2008. At this stage, the company began to grow. In order to improve the quality, six sigma quality management method is adopted; Carry out internal reform of the company and improve the company management system; Constantly break through the core technology of air conditioning. The third stage is from 2009 to 20 13. At present, Gree has become a leader in air-conditioning industry, leading China air-conditioning to the world.

Concept of competitive strategy: Enterprise strategy includes competitive strategy, development strategy, technology development strategy, marketing strategy and information strategy.

It is a strategic system composed of industrialization strategy, talent strategy and other strategies. But competitive strategy is not the same as enterprise strategy.

"Father of competitive strategy" Michael Porter once said. "Competitive strategy is only a part of enterprise strategy. Home page is also called business-level strategy or SBU strategy. It is constrained by the overall strategy of the enterprise, guiding and managing the plans and actions of specific strategic business units. " Because under the three basic competitive strategies of alienation strategy and centralization strategy, enterprises will use cost-leading strategy to worsen costs, and establish and expand their potential competitive advantages through other auxiliary strategies such as price war, advertising war, promotion war, service war and category war, so as to defeat competitors and achieve success.