It refers to a brand-new business model that connects online and offline through the "fan community economy (circle economy)". With the social economy as the core, the Internet distribution model as the link, combined with the mobile Internet, a business cycle of offline experience, online transaction and independent communication of users will finally be formed.
This concept comes from Dai Andu, the founder of He Xin Juying Commercial Organization. In the traditional PC-side period, this concept is still in the framework stage, that is, a business model can involve both online and offline, similar to O2O. With the development and popularization of mobile Internet, the missing link of this business model can finally be completed by using the characteristics of mobile terminals.
Introduction to OFO mode operation
OFO mode For traditional enterprises, online planning in the initial stage of the transformation of OFO mode needs three basic elements: self-built mobile mall+establishment of distribution mechanism, consumers placing orders online (interactive), and then experiencing products (services) offline. In this process, offline provides online customer service, supports goods transfer at any time (in case of out of stock), receives goods and delivers them, and distributes benefits with dealers.
Establish multi-platform layout+resource integration, import user resources (loyal fans) into the main platform through multiple media, and promote them quickly with the help of cross-industry cooperation resources. Online customer service+offline interaction, timely interaction with users, maintaining stickiness, constantly cultivating users' sense of participation through different activities (games) online and offline every week, and providing a foundation for fan economy.