This paper studies the influence of market economy on contemporary China literature and film and television art since 1990s. Besides introduction and conclusion, this paper is divided into four chapters. The introduction mainly expounds that the institutional transformation of the market economy in the 1990s brought about the transformation of contemporary China society from a political society to a civil society, and the resulting new context of contemporary literature and art. In the first chapter, "The influence of the market economy on contemporary China writers and artists", we mainly investigated the evolution process of four representative writers and artists' literary creation concepts in the face of the market economy. In the second chapter, "The Influence of Market Economy on Contemporary China's Literary Creation", we investigated and studied the influence of the market on literary works after 1990s from four aspects. They are vulgarization of aesthetic taste, vulgarization of narrative position, secularization of theme orientation and popularization of coding characteristics. The third chapter "the influence of market economy on the communication of contemporary literature and art", firstly studies the changes of communication channels after the marketization of literature and art; Secondly, discuss the communication strategy of literature and art marketization; Finally, it discusses two typical means of communication under the marketization of literature and art, namely "packaging" and "hype". The fourth chapter "The influence of market economy on contemporary China literature and art consumption" is manifested in three aspects: first, the literary space is divided; Secondly, it investigates the situation of literary and artistic consumption under the condition of market economy; Finally, the demand of literature and art consumption under the market economy is studied. The conclusion part discusses and summarizes how literature and art can not only maintain its survival side in the context of market economy, but also maintain its "transcendence" side in the "secular" survival.