Radio and television is a liberal arts major. According to the enrollment plan of 202 1 provinces, most colleges and universities enroll students in liberal arts (history), so this major belongs to liberal arts.

Radio and television is an undergraduate major in colleges and universities, which belongs to journalism and communication. Based on the inherent law of news communication, this major focuses on the practical needs and future prospects of the development of radio and television, and trains radio and television application-oriented talents with good political literacy, extensive cultural knowledge, keen social observation, broad international vision and skilled professional skills, who can engage in news interview, reporting, shooting, editing, hosting, planning and management in radio and television institutions and other media, enterprises and institutions.

Training objectives

Radio and TV majors train students to be international news communicators with firm and correct political orientation, the development needs of national political, economic and cultural construction as the basic principle, the positioning and characteristics of China's higher education as the reference framework, the industry standards and social needs as the guidance, the correct political stance and direction, the knowledge and ability of all-media news communication, and the global vision and cross-cultural communication ability.

Academic system and degree

Basic study period: generally four years, colleges and universities can implement flexible academic system according to the actual situation, allowing students to complete their studies within 3-6 years.

Degree awarding: Students who have completed the required credits and met the requirements of the training plan will be awarded the Bachelor of Arts degree.

quality requirements

1, political host. Firmly support the leadership of the China * * * production party, adhere to the correct political stance and direction, adhere to the party spirit principle of journalism, adhere to the correct direction of public opinion, safeguard national interests, and abide by the law.

2. Moral quality. Always adhere to the basic principles of news authenticity, and the sense of social responsibility and professional ideal of serving the country, the people and Socialism with Chinese characteristics.

3. Professional quality. Have a clear understanding of the role of journalists, have a positive, optimistic, competitive and cooperative personality, master the basic knowledge and ability of news dissemination, and have the basic quality of starting a business.

4. Body material. Physical and mental health, reaching the "National Student Physical Health Standard" standard stipulated by the Ministry of Education.

Knowledge demand

1, master the relevant theoretical knowledge and basic business skills of journalism and communication, and have a relatively broad and solid basic knowledge of humanities and social sciences.

2, understand the principles and policies of the party and the state news propaganda and relevant laws and regulations.

3. Grasp the development status and trends of the industry, and understand the development trends of foreign industries and occupations.

4, understand and master the basic knowledge of computer and modern new media technology and related applications.

5. Proficient in 1 foreign language, and achieve a high level of practical application in foreign language listening, speaking, reading, writing and translation.

6, master the scientific dialectical thinking method, with the basic ability of humanities and social sciences investigation and research.

7. Master the relevant principles and knowledge of media management, and have certain knowledge and ability in marketing, media investigation, media planning and operation.

8, understand and master the basic knowledge and skills of innovation and entrepreneurship, with innovative thinking and certain entrepreneurial quality and ability.

Ability requirement

1. Have the theoretical learning ability suitable for news communication and master the method of continuous learning.

2, with the development and change of news communication practice to adapt to the business ability and practical innovation ability.

3. Have good language and writing skills and communication skills.

4. Be able to apply all kinds of computers and modern new media technologies.

5, master the basic methods of social science research, with preliminary social science investigation and research ability.

Curriculum system

The curriculum system should include theoretical courses, practical teaching links and graduation thesis (works). Theoretical courses mainly include general courses, public basic courses, professional basic courses and professional courses. On the whole, these four courses should fully reflect the training objectives and standards of radio and television, and reflect the latest experience of news communication practice in Socialism with Chinese characteristics and the latest research progress in this field. The overall framework design of the course should strengthen professional practice ability, expand the coverage of general courses, increase new media knowledge and technology-related courses and cover innovation and entrepreneurship education.

Colleges and universities can choose some knowledge units that reflect the frontier of the subject and the characteristics of the school as elective subjects. Conditional schools can formulate and implement China's domestic (foreign) student exchange programs, carry out joint training in various forms and levels, and carry out bilingual teaching.

Theoretical course

1, general course

It mainly includes humanities and social sciences and natural sciences courses, aiming at improving students' humanistic quality, cultivating scientific spirit and improving artistic accomplishment.

2, public * * * basic courses

It mainly includes ideological and political theory, college foreign languages, computer basics and applications, sports, career planning, employment guidance and innovation and entrepreneurship education.

3. Professional basic courses

Colleges and universities should set up basic courses of journalism and communication according to the teaching objectives and tasks of various majors, mainly including introduction to journalism, introduction to radio and television, introduction to advertising, introduction to communication, introduction to network and new media, introduction to publishing and digital publishing, ethics and regulations of journalism and communication, digital media technology, research methods of journalism and communication, etc.

4. Professional courses

Colleges and universities should set up compulsory courses of 8- 10 specialty according to their own characteristics and teachers' situation, combined with professional teaching objectives and tasks, and the teaching content should cover the core knowledge points of business.

The professional courses of radio and television science include: radio and television history, radio and television interview, radio and television writing, television picture editing, radio and television review, comprehensive journalism, nonlinear editing, television program types and planning, television camera shooting, etc.

Practice teaching mainly includes two parts: professional training courses and professional practice, in which the total hours of professional training courses are not less than the total hours of courses, and the total credits are not less than 20 credits in principle.

Colleges and universities should develop and strengthen the training bases inside and outside the school, and create a platform for students to improve their practical ability. Colleges and universities can set up reasonable innovation and entrepreneurship credits and the accumulation and conversion system of innovation and entrepreneurship credits in practice teaching according to the actual situation of running a school.

Demand of professionals

According to the contents of teaching and research papers collected by the School of Humanities of Honghe University, through the investigation of the professional name, teaching staff and curriculum (teaching and practice) of radio and television majors in Yunnan Dali University, Yunnan University for Nationalities, Kunming University and Yunnan University of Finance and Economics, as well as the investigation and analysis of local industries faced by radio and television majors, skilled talents with Internet preprocessing technology and strong hands-on ability are urgently needed in talent demand. Professional technicians specializing in editing, editing and broadcasting skills, as well as UI designers, new media editors, front-end development engineers, broadcast hosts and other professionals.

Postgraduate entrance examination direction

The direction of postgraduate entrance examination for radio and television majors is journalism, journalism and communication, and communication.

Employment direction

Graduates can enter various radio and television institutions to engage in program planning, camera shooting, post-production, program director, media management, etc. You can also enter various traditional media, new media institutions, film and television production institutions, and advertising companies to engage in information editing, audio and video production and release, project planning, and new media production and release. At the same time, you can also enter organs, enterprises and institutions at all levels to engage in internal and external propaganda work.