We in China pay more attention to "face". Others can be ignored, and face cannot be ignored. When people accuse those greedy guys, they often say, "Such people want everything except face!" " "Sometimes people are willing to give up material benefits in order not to lose face; Sometimes people will try their best to get material benefits in order to win some face. Face has almost become one of the main factors that China people consider when dealing with people. People who regard face as the standard of daily life in society also see it from time to time. So, what is face? What is the deep meaning of face phenomenon?

Face, as its name implies, is a person's face, which was called face, face or face in ancient times. A person's face has a great feature, that is, it belongs to himself, not to himself; Belongs to others, does not belong to others. Because the face grows on your head, of course it's your own, but you can't see it yourself (unless you bring a mirror, you can go to self-observation). Your face can only be seen by others, or it can be said that it is for others. As the old saying goes, a woman is pleasing to herself, which is the truth. The so-called face is actually your impression in the eyes of others. Leave a good impression on others, and others will agree with you, praise you and compliment you. This is called "having face"; Leave a bad impression on others, others deny you, criticize you and insult you. This is called "losing face". However, it should be noted that the face is just an impression. Perhaps, the image engraved in the brain is also. It is not enough to praise or criticize the world just by criticizing the characters.

Two pieces of leather As a social phenomenon in interpersonal communication, face has both positive and negative aspects in terms of the social significance of cultural exchange. As far as the positive role is concerned, face is a kind of moral emotion, which maintains people's moral value; As far as the negative effect is concerned, face is a kind of emptiness, which gives birth to fraud.

Between interpersonal communication, face is first of all a moral emotion, specifically a sense of shame. The so-called big loss of face means that people feel ashamed and humiliated inside. A sense of shame in a proper sense is the embodiment of moral sentiment. A great man once said that shame is an introverted anger. This restrained anger can purify people's minds and sublimate people's souls. People who pay attention to face must have a certain moral heart. People who disregard face are bound to lack morality. If a person wants at least a little face, it means that he has not fallen to the point of hopeless. During the Eastern Han Dynasty, one night, a thief was dragged to the home of the philosopher Chen Shi. Chen Shi heard someone break into the house, so he let out a cry. The little one was startled when he overheard it, and quickly climbed into the room and pulled the beam to hide. Chen Shi invited the gentleman on the beam to come down and told him that you are very moral, which thief was confused. So Chen Shi told him to take off his clothes one by one, saying that the moral heart is in you. Now the thief has only taken off a pair of underwear, and he will never take it off again. Chen Shixiao said that you are still proud and ashamed. Suppose the thief has no face, no sense of shame, and shoots himself naked in front of strangers. Isn't his moral heart completely destroyed? It can be seen that people still have to have some face, because face is morality. According to Records of the Historian, Xiang Yu was besieged on all sides. When he said goodbye to his concubine, an old man rocking the boat advised him to cross the river to gather strength and make a comeback. Xiang Yu said, "Eight thousand people who were born with Jiang crossed the river westward, and no one has returned so far. If my brothers and sisters in Jiangdong pity me, how can I tell? " So the knife committed suicide. As a hero in history, Xiang Yu is really commendable for paying so much attention to face, being so ashamed and brave, and daring to take responsibility. In this sense, Xiang Yu's morality is noble, although he still shines after the defeat. There are countless examples of ancient people loving face, and modern people should love face more. In modern society, this concept of face can not be weakened, but greatly enhanced. If everyone has such a concept of face, and everyone loves face, there will be many new phenomena. Most officials are honest and diligent for the people, because they will be ashamed of not doing a good job; Football players are also deeply guilty of always losing to South Korea. They will try their best to win and win back face for themselves and their country. Uncivilized behaviors such as spitting, littering, jaywalking, swearing and destroying greening will be greatly reduced. Because when people do these uncivilized behaviors, they will feel ashamed and humiliated. This should be a great progress of socialist civilization.