In today's society, the competition among enterprises is increasingly fierce, and there are more and more problems involved in various industries, which are increasingly closely related to external factors such as environmental factors and human factors. They cannot adapt to the rapid development of society and will be eliminated. The competition among enterprises is manifested in more and more aspects. Whether it is marketing strategy, knowledge innovation or other aspects, it is becoming more and more obvious.

Marketing strategy is a vital link in the survival and development of enterprises, which involves a wide range of issues, and the current marketing strategy should be related to the actual situation. Once the strategy is aging and can not adapt to the times, it will produce a series of problems and will never stifle the failure of enterprises. Therefore, a good marketing strategy is an important part of the rapid development of enterprises, which is directly related to the rise and fall of enterprises.

At present, the paper industry is complicated, and from the perspective of enterprise marketing strategy, almost all major enterprises have great problems. Based on the analysis of the marketing strategy of Sun Paper, a famous paper-making enterprise, this paper makes a deep analysis of the whole paper-making industry, and puts forward corresponding countermeasures for the corresponding problems.