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How to understand that there is a kind of self-marketing called "mainly depends on temperament"?
On the big weekend, the circle of friends was suddenly screened by a virus game that "mainly depends on temperament". Self-portraits, praises, and red envelopes have become germs, leaving no room and occupying all kinds of social media unscrupulously. When everyone is discussing what "mainly depends on temperament", seven tours (ID: zhouyinshuo) will not repeat a word of discussion. When reading Re-understanding Positioning, Qiyou (ID: zhouyinshuo) found that there is a kind of self-marketing, which can also be called "mainly looking at temperament", which is concentration.

Temperament, said in the Han Dynasty, usually refers to people's physical and psychological qualities, which is a fairly stable personality characteristic; It can also be understood as grace and appearance.

In other words, the so-called "temperament" means that people focus on one point or one thing to express or create unique and outstanding qualities or values. Every successful person or idol has a highly recognizable temperament. Most of them have gathered their skills with countless sweat. Even if there are many titles and honors, it is just icing on the cake, in order to make his fans more loyal to him. On the other hand, people with average qualifications tend to consume their talents in many ways. After little success, they can't find any other conclusion except complaining that they are not the material.

Some people say that paying attention to pregnancy in October must give birth to temperament. A little exaggerated, but it makes sense. One focus is the pressing problems in the environment, and such problems can be seen everywhere. For me, if I use my best skills and focus on one of them, I can come up with a better solution than my competitors, because I show my own characteristics and release my eye-catching temperament.

For the "self-marketing" of enterprises, what is actually needed is concentration and temperament. Whether you are a traditional established enterprise or an emerging Internet company, marketing is always an indispensable topic. Especially in the current capital operation of inter-enterprise mergers and acquisitions, transactions, etc., finance plays a leading role, and marketing dances with its baton and those numbers. At the same time, in the increasingly fierce competitive environment, more and more enterprises realize that the success or failure of marketing activities is closely related to the company's life and death, so there are more and more strategic components of marketing.

However, most enterprises leave marketing to a department or professional for analysis, planning, implementation and control, so that marketing is separated from other activities and evolved into a functional activity. Some people say that this is concentration! As a result, sales and marketing began to oppose each other, and market research, public relations, advertising and other activities became indispensable, and then they set up their own mountains. While the marketing department is huge, marketing activities have become more chaotic.

Enterprise marketing must be clear about self-positioning. Marketing is not the executor of the enterprise's business objectives, but marketing itself is the fundamental goal of the enterprise; Marketing is not a function that can be separated from independent operation. Everything the company does is for marketing, and the whole company is a marketing department. Marketing is a game about the future. Its real goal is not only to provide a product or service, but also to think about the future of the enterprise.

Enterprises need to take marketing as the management center, that is, focus management with positioning as the strategic core, and finally complete the shaping of corporate cultural characteristics and temperament.

The last sentence: focus on marketing, shape temperament, personal beauty and enterprise climbing.