Communication, as a tool for effective management of enterprises, is a skill, and it is the exertion of one's own knowledge and expression ability. Doing a good job of communication is the prerequisite for the smooth development of all work in enterprises.

1. Effective communication is beneficial for enterprise members to accurately understand company decisions and improve management efficiency.

Any decision of the company needs an effective communication process. Effective communication is the premise of policy implementation, and the communication process is the process of understanding and spreading high-level decisions. Through communication with decision makers and executors, a certain understanding can be reached, so that executors can accurately implement decisions according to the wishes of decision makers and avoid mistakes caused by misinterpreting decisions.

2. Effective communication can motivate employees and help to establish a positive organizational culture.

According to Maslow's hierarchy of needs theory, people are animals in need, and people's needs are hierarchical, not only physical needs, but also spiritual needs. The highest level of demand is the realization of self-worth, respected by others and recognized by society. Through effective communication between managers and employees in enterprises, employees' attitudes towards enterprises and work can be changed, their work enthusiasm can be stimulated, their work input can be actively increased, and their spontaneity and creativity can be displayed. For young employees and old employees, managers should pay attention to different treatment and adopt different communication methods.

3. Effective communication can prevent problems before they happen

Front-line employees get the most timely and cutting-edge information that can reflect the actual situation of their work. If this information cannot be conveyed to managers in time, managers will not be able to understand the situation in depth and have no clear understanding of the problems in their work. If left unchecked, it will easily bring disastrous losses to enterprises. Effective communication allows managers to see the essence of the problem from the appearance, take countermeasures as soon as possible, and nip the factors that are not conducive to the stability of enterprises in the bud.

Second, the analysis of communication barriers

1. Language barrier

Language is an important tool for us to communicate with each other, but different people use the same language inconsistently. The same word means different things to different people. Age, education and cultural background are the three most obvious influencing factors, which affect our language style and the definition of lexical meaning.

2. Lack of expressive art

In communication, the differences in expression skills between the two sides will also lead to communication obstacles. Before expressing their ideas, the two communicating parties often ignore the feelings of the communicating party, which leads to the other party's rebellious mentality and feeling that they are not suitable for people, so that the communication between the two sides is based on a relatively negative foundation from the beginning, and conflicts in communication are inevitable.

3. Ideological and psychological barriers

If people have some prejudice or preconceived ideas about certain things, they will selectively accept information according to their own interests, experiences and attitudes in communication, and it is easy to filter and misinterpret the content of information, thus creating communication obstacles.

4. Lack of sincerity in communication.

Sincerity is the emotional premise of communication with others, and it is also the emotional bridge to understand others. Without sincerity, it is difficult to have deviation and misunderstanding in communication between the two sides. Sincerity can't be faked, and you will know whether it is true or not as soon as you feel it. Within the enterprise, if the manager and the managed person lack sincerity in communication, the managed person is often unwilling to tell the whole story. In this way, the communication between the two sides will be ineffective.

Third, how to communicate effectively

1. Have the right attitude to communicate with people.

We often say that attitude determines everything, which fully shows that we attach importance to attitude. Therefore, we should also pay attention to attitude when dealing with people. The effective way for us to communicate with people is: "You just need to listen to what he says, regardless of what he says". But most people are just the opposite. We seldom pay attention to what others say, but we care about what others say. It is our big mistake to pay too much attention to the tone, attitude and form of speech, but not to the content of speech.

2. Be good at listening

The mistake we often make in communication is that we are often eager to express our ideas, but we are not interested in what others say. An important aspect of improving communication is to actively listen to other people's ideas. Patience listening is the embodiment of personal quality, and it is also a necessary quality to participate in communication. It is not difficult to master the art of listening. With a little attention, the obstacles in customer service will certainly achieve something. First of all, we should create a good listening environment. A peaceful and peaceful environment will help the talker to relax and express his thoughts freely. Secondly, when communicating with others, you should overcome your absentmindedness, convey to the other party that you are interested in his conversation, and respond at an appropriate time, such as nodding your head in time and asking questions from the other party's point of view, so as to show your approval of the other party's point of view.

3. Master the art of expression

To master the art of expression is to know what to say, to whom, when and how to say it. First of all, to know what to say is to clarify the purpose of communication. Secondly, you should choose the right communication object, that is, to whom. If your partner is right, then the purpose of communication will naturally be achieved. Third, choose the right communication time. We have a saying: it's neither too early nor too late, and it won't last long. We're talking about seizing the moment. If the communication object is busy or in a bad mood, it is not a good communication opportunity.

4. Learn to handle objections

In communication, it is a common phenomenon that the two sides disagree. Each of us has our own values and behaviors, and it is sometimes very difficult to completely convince each other. Therefore, when the communication between the two sides conflicts, we should be good at thinking from the other side's standpoint and put ourselves in others' shoes.