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Case analysis of reverse logistics
Case analysis of reverse logistics

Introduction: With the rapid development of e-commerce in the 2 1 century, the third-party logistics has been paid more and more attention in China, and has become a new economic hotspot. The following is a case of reverse logistics that I brought to you, hoping to help you.

Reverse logistics case Wal-Mart's return management

Characteristics of Wal-Mart Logistics Management

1. Reverse logistics return. Wal-Mart attaches great importance to its logistics transportation and distribution center and has invested a lot of money in logistics. In the process of logistics operation, Wal-Mart gradually established? Seamless point-to-point logistics system based on. So-called? Seamless? That is, the whole supply chain is very smooth. Wal-Mart's supply chain refers to the whole logistics system of products from the factory to the store shelves, and the logistics of such products should be as smooth as possible. Since 1990, in order to improve the efficiency of return processing, some large chain retailers in the United States have set up nearly 100 stores of different sizes in different parts of the United States according to the principle of specialization and intensification, imitating the form of commodity distribution center in forward logistics management and adopting reverse thinking. Centralized return center? So as to centrally handle the return business. This has become the beginning of reverse logistics management.

2. Distribution in reverse logistics. Wal-Mart implements unified guiding principles for logistics business. No matter whether the logistics project is big or small, all logistics processes must be concentrated under an umbrella structure, and every link in the supply chain must be smooth. In this way, Wal-Mart's transportation, distribution and processing of orders and purchases are all part of a complete network. Perfect and reasonable supply chain greatly reduces the logistics cost and accelerates the logistics speed.

3. Circulation in reverse logistics. The circulation of Wal-Mart logistics is linked with the distribution center, which is a bridge between suppliers and markets. The supplier sends the goods directly to the distribution center, which reduces the cost of the supplier. Wal-Mart's logistics process always pays attention to ensuring that the products obtained by the store are exactly the same as those on the invoice. The precise logistics process enables each chain store to unload the goods without inspection when receiving the delivery from the distribution center, which effectively reduces the cost.

4. Haig Logistics Test Water Wal-Mart Reverse Logistics. In terms of retail return, it is strikingly similar to retail purchase, the same as the goods that are changed irregularly and the pick-up/return location, and the same as carpooling and container loading of scattered goods. Moreover, by using Milkrun information system, the optimal loading scheme and transportation route can be calculated quickly and accurately, and the logistics cost can be saved to the maximum extent through division, which is also the top priority of reverse logistics cost. Haig Logistics was surprised by this discovery, and the scheme of applying Milkrun technology to users' original retail purchase was called reverse logistics? Inverse Milkrun? . After fully testing its feasibility, Hagrid will recommend this scheme to more than 1700 Wal-Mart suppliers. Once implemented, the myth of creating value by using logistics scheme and pursuing profit maximization will reappear.

5. Retail links of reverse logistics. The computer systems of suppliers and Wal-Mart are interconnected, so that suppliers can know the sales situation of their products, predict the future output and decide the production strategy, thus enriching the market information of suppliers and reducing unnecessary game costs.

The definition of reverse logistics:

At present, there are many statements about the concept of reverse logistics in theoretical circles, and its characteristics are defined as: the reverse of traditional supply chain, value recovery or reasonable disposal.

The process of planning, managing and controlling the effective actual flow of raw materials, intermediate stocks, final products and related information from the place of consumption to the starting point.

Characteristics of reverse logistics in e-commerce;

In today's e-commerce environment, reverse logistics has three remarkable characteristics: globalization, networking and personalization.

(A) the globalization of distribution

With the participation of e-commerce, logistics and reverse logistics activities extend to every corner of the world. The traditional reverse logistics is limited by time and space, and the logistics business is forced to die in a limited area; E-commerce has broken the boundary between time and space, and forward logistics and reverse logistics have occurred simultaneously in a large scale and region, meeting the needs of people everywhere. The emergence of e-commerce continues the life cycle of reverse logistics industry, not only in the United States, but also in Europe as a whole, and then extends to the whole world. After the global operation of e-commerce, reverse logistics has developed rapidly to the whole world in a short time from the initial weak and sporadic state.

(B) Network operation mode

The reverse logistics supply chain under the global operation of e-commerce is no longer a simple operation of points and lines, but a crisscross network operation relationship. In the past few years, Internet shopping and tracking services have made remarkable progress in the world. For example, Dell, one of the pioneers of e-commerce, with its groundbreaking new business model, directly sells computers and after-sales services through the Internet, saving considerable operating costs and product prices.

More competitive than peers, and then won the throne of the world's first direct selling computer brand, and thus entered the world's top 500.

(C) their own personalized performance

Reverse logistics is the product of commercial circulation accompanied by forward logistics. Strictly speaking, due to the potential demand of customers, there will be explicit or implicit reverse logistics where the positive logistics flows. Under the forward logistics of e-commerce, consumers' needs and preferences are personalized, which makes the forward logistics personalized and leads to the obvious personalization of its corresponding reverse logistics; Coupled with the global distribution of e-commerce, the reverse logistics of e-commerce faces consumers with different consumption habits and cultural backgrounds all over the world, which further deepens the personalization of reverse logistics of e-commerce. Reverse logistics case Wal-Mart's return management

Characteristics of Wal-Mart Logistics Management

1. Reverse logistics return. Wal-Mart attaches great importance to its logistics transportation and distribution center and has invested a lot of money in logistics. In the process of logistics operation, Wal-Mart gradually established? Seamless point-to-point logistics system based on. So-called? Seamless? That is, the whole supply chain is very smooth. Wal-Mart's supply chain refers to the whole logistics system of products from the factory to the store shelves, and the logistics of such products should be as smooth as possible. Since 1990, in order to improve the efficiency of return processing, some large chain retailers in the United States have set up nearly 100 stores of different sizes in different parts of the United States according to the principle of specialization and intensification, imitating the form of commodity distribution center in forward logistics management and adopting reverse thinking. Centralized return center? So as to centrally handle the return business. This has become the beginning of reverse logistics management.

2. Distribution in reverse logistics. Wal-Mart implements unified guiding principles for logistics business. No matter whether the logistics project is big or small, all logistics processes must be concentrated under an umbrella structure, and every link in the supply chain must be smooth. In this way, Wal-Mart's transportation, distribution and processing of orders and purchases are all part of a complete network. Perfect and reasonable supply chain greatly reduces the logistics cost and accelerates the logistics speed.

3. Circulation in reverse logistics. The circulation of Wal-Mart logistics is linked with the distribution center, which is a bridge between suppliers and markets. The supplier sends the goods directly to the distribution center, which reduces the cost of the supplier. Wal-Mart's logistics process always pays attention to ensuring that the products obtained by the store are exactly the same as those on the invoice. The precise logistics process enables each chain store to unload the goods without inspection when receiving the delivery from the distribution center, which effectively reduces the cost.

4. Haig Logistics Test Water Wal-Mart Reverse Logistics. In retail return, it is strikingly similar to retail purchase. It is also that the goods do not change according to the law and the place of pick-up/return. It is also the carpooling and containerization of scattered goods. Using Milkrun information system, the optimal loading scheme and transportation route can be calculated quickly and accurately, and the logistics cost can be saved to the maximum through division of labor, which is also the top priority of reverse logistics cost. Haig Logistics was surprised by this discovery, and the scheme of applying Milkrun technology to users' original retail purchase was called reverse logistics? Inverse Milkrun? . After fully testing its feasibility, Hagrid will recommend this scheme to more than 1700 Wal-Mart suppliers. Once implemented, the myth of creating value by using logistics scheme and pursuing profit maximization will reappear.

5. Retail links of reverse logistics. The computer systems of suppliers and Wal-Mart are interconnected, so that suppliers can know the sales situation of their products, predict the future output and decide the production strategy, thus enriching the market information of suppliers and reducing unnecessary game costs.

The definition of reverse logistics:

At present, there are many statements about the concept of reverse logistics in theoretical circles, and its characteristics are defined as: the reverse of traditional supply chain, value recovery or reasonable disposal.

The process of planning, managing and controlling the effective actual flow of raw materials, intermediate stocks, final products and related information from the place of consumption to the starting point.

Characteristics of reverse logistics in e-commerce;

In today's e-commerce environment, reverse logistics has three remarkable characteristics: globalization, networking and personalization.

(A) the globalization of distribution

With the participation of e-commerce, logistics and reverse logistics activities extend to every corner of the world. The traditional reverse logistics is limited by time and space, and the logistics business is forced to die in a limited area; E-commerce has broken the boundary between time and space, and forward logistics and reverse logistics have occurred simultaneously in a large scale and region, meeting the needs of people everywhere. The emergence of e-commerce continues the life cycle of reverse logistics industry, not only in the United States, but also in Europe as a whole, and then extends to the whole world. After the global operation of e-commerce, reverse logistics has developed rapidly to the whole world in a short time from the initial weak and sporadic state.

(B) Network operation mode

The reverse logistics supply chain under the global operation of e-commerce is no longer a simple operation of points and lines, but a crisscross network operation relationship. In the past few years, Internet shopping and tracking services have made remarkable progress in the world. For example, Dell, one of the pioneers of e-commerce, with its groundbreaking new business model, directly sells computers and after-sales services through the Internet, saving considerable operating costs and product prices.

More competitive than peers, and then won the throne of the world's first direct selling computer brand, and thus entered the world's top 500.

(C) their own personalized performance

Reverse logistics is the product of commercial circulation accompanied by forward logistics. Strictly speaking, due to the potential demand of customers, there will be explicit or implicit reverse logistics where the positive logistics flows. Under the forward logistics of e-commerce, consumers' needs and preferences are personalized, which makes the forward logistics personalized and leads to the obvious personalization of its corresponding reverse logistics; Coupled with the global distribution of e-commerce, the reverse logistics of e-commerce faces consumers with different consumption habits and cultural backgrounds all over the world, which further deepens the personalization of reverse logistics of e-commerce.

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