Many people think that live broadcast is a person's business, and a mobile phone plus an anchor can do it, but it is not. A live broadcast needs a lot of people to participate. Among them, live broadcast operation can be said to be the absolute boss. Live broadcast operation was born with the popularity of the live broadcast industry, especially the live broadcast e-commerce industry.
Every day, the primary live broadcast operation is responsible for the work of product shelves, price changes, inventory changes, power outages, mute and so on, as well as the inspection before the broadcast, whether the network is smooth, whether the lighting is appropriate, whether the products are fully prepared and so on. Advanced live broadcast operation will vary according to different live broadcast teams, including content operation, short video script, anchor positioning, data monitoring and so on.
Work content of live broadcast operation
1, responsible for following up the docking work of Redskins, mainly looking for high-quality anchors to cooperate with Redskins.
2. Be responsible for the live content structure, organize the packaging of valuable and high-quality content, and organize planning activities.
3. Develop live content in a planned way, and complete live content and diversion on time and with good quality.
4. Mining and analyzing the needs of live users, collecting user feedback, analyzing user behaviors and needs, guiding anchors to produce high-quality content and enhancing interactivity.
5, the implementation of live programs, decent image, articulate, responsible for the quality of live programs, and promote the store transaction.
6. Track and study the daily operation data, analyze the operation effect regularly, and continuously optimize the operation system.