With the economic globalization and social diversification, popular culture has an increasing influence on college students in China. Objectively, college students have a strong ability to accept new things, while subjectively, there is a constant demand for enriching campus cultural life, which makes pop culture affect the traditional values and moral consciousness of contemporary college students with strong incentives. As the backbone of future social development, college students' choices and judgments on popular culture will also profoundly affect the development and trend of the whole social culture.

Some college students believe that since popular culture can be widely accepted by society, it is advanced culture and should be vigorously promoted. This view actually confuses the concepts of popular culture and advanced culture, which is incorrect. Pop culture itself has been formed for a short time, and there is not enough time to be tested by society. Only after continuous testing, a culture that meets the requirements of the development of productive forces is an advanced culture. Other college students think that pop culture and traditional culture are contradictory and mutually restrictive, which is also incorrect. Popular culture and traditional culture only have their own forms, and culture itself is interlinked. For example, folk music can be regarded as a traditional culture, with high and low levels; The 12 girl band, which is popular in the music world, adopts popular combination elements, and folk songs have also become a popular culture. In addition, popular culture and traditional culture can also be transformed. Song Ci, for example, is the essence of traditional culture in contemporary times, but it is a popular folk music lyric in Song Dynasty.

The most typical is network culture, which has the greatest influence on college students among all popular cultural forms. College students make friends and chat, watch news, find information, send and receive emails, download software or information, online games, post bars, irrigation and online movies. College students have also formed special network buzzwords in interpersonal communication. Many new terms that use letters and numbers instead of Chinese characters are widely circulated among college students, but online buzzwords also appear at the other extreme, that is, vulgarity. For example, "I am awkward", "I am dragging", "I am dizzy" and "fuck" and so on. These online buzzwords are often heard in the streets and alleys, and they are also familiar in the university campus! On the one hand, these buzzwords show a negative and impatient attitude, on the other hand, they also reflect that people's ideological quality needs to be improved. Such buzzwords are detrimental to the speaker's image, and once such a habit is formed, it is difficult to correct it. Such buzzwords are undoubtedly unhealthy culture.

Under the background of economic globalization, marketization and informatization, the growth of college students is facing a complex cultural environment, and various cultural forms have an increasingly profound impact on college students' thoughts, values and behavior. We should attach great importance to the important role of cultural education, raise it to the strategic height of strengthening the ideological and political construction of college students, continuously improve the level of cultural education, continuously expand the channels and space of cultural education, and create a more harmonious campus cultural environment.

In reality, schools, society and families should advocate a harmonious and civilized culture and form a good social atmosphere and excellent students. At the same time, we should also participate in social practice and exercise our cognitive ability and problem-solving ability. Adhere to the principle of "no random imitation, no blind worship". * * * Create a good social atmosphere and network atmosphere.

Network buzzwords are the product of the rapid development of the network and an inevitable objective fact. We should take advantage of the situation, give full play to the good aspects and keep the influence of the bad aspects to a minimum. The quality of the network environment has a great relationship with the actual cultural education.