O2o is OnlineToOffline, which refers to the combination of offline business opportunities and the Internet, making the Internet the front desk for offline transactions. The store names we often see are related to o2o, because these online stores bring offline transactions online. O2O service industry has a wide coverage, a large number of enterprises and strong regionality, so it is difficult to advertise on TV and Internet portals (Sina, Sohu).

For local businesses, it can spread faster, farther and wider through online stores, which can instantly gather strong consumption power, and also solve the problem that online marketing of group-buying goods cannot be normalized and real-time. Merchants can publish the latest group purchase, discount, free and other service preferential activities in real time according to the operation of the store to increase sales.

For consumers, through online screening services, offline comparison and experience, selective consumption is carried out. O2O provides rich, comprehensive and timely information on group purchase, discount and free, and can quickly screen and experience goods or services. It not only meets the individual needs of consumers, but also saves the cost of consumers not spending because of online payment.

For service providers, online to offline can bring large-scale and high-viscosity consumers, and then win more business resources. But you don't have to make your own platform directly. Success will certainly make you rich, but it will also have very high requirements for your offline expansion ability, funds, resources and technology (technical support before, during and after sales).