On the Corporate Culture Construction of Rural Credit Cooperatives

Abstract: With the development of market economy and the deepening of the reform of rural credit cooperatives, the construction of corporate culture has increasingly shown its important position in rural credit cooperatives. Strengthening the construction of corporate culture is the internal demand of rural credit cooperatives to change their management methods and improve their management level, and it is also an important measure to achieve sustainable and scientific development. In order to truly become an active financial enterprise in the financial market and keep up with the trend of the times, rural credit cooperatives must strengthen the construction of corporate culture representing their characteristics.

[Keywords:] rural credit cooperatives, corporate culture, people-oriented, sustainable development

In recent years, rural credit cooperatives, as the main force of rural finance, have made continuous progress, which not only supports and promotes the development of local economy, but also comprehensively improves the overall business level and strengthens industry self-discipline. Rural credit cooperatives have gradually improved their operating conditions and social status and formed their own cultural connotations. But there are also many problems. To sum up, it is the growth of scale and benefit, and the lack of stability and prudence. In order to realize scientific development, we must walk on two legs. On the one hand, we can't relax our development, on the other hand, we should put stability first, introduce and run through the construction of compliance culture in all aspects of business operation, and promote the healthy and sustainable development of all work.

First, the status quo of corporate culture construction of rural credit cooperatives

1. See flowers in the fog.

When it comes to the corporate culture of rural credit cooperatives, most employees don't know why. They often regard the cultural and sports activities and activities of benefiting the people carried out within the rural credit cooperatives as corporate culture, and are keen on vigorous activities, which are regarded as hard indicators of corporate culture construction. Some rural credit cooperatives classify some previous recreational activities as corporate culture, but they don't understand the basic connotation of corporate culture in the process of corporate culture construction.

Step 2 know the reeds on the wall

The low quality of employees is the root cause of weak ideological understanding, which seriously hinders the construction and development of corporate culture in rural credit cooperatives. Because of the inbreeding phenomenon in rural credit cooperatives to varying degrees, fresh blood can not be enriched to the credit cooperatives in time, and employees with low academic qualifications have low ability to accept new affairs, can not understand or deeply understand the development direction of enterprises, and can not understand or understand the rules and regulations and operational procedures, so the overall ideological understanding of corporate culture construction in rural credit cooperatives can not be opened.

3. The potential fine traditions have not been systematically summarized and have risen to the cultural level.

Rural credit cooperatives can survive and develop for more than 50 years, which shows that they have their own unique cultural spirit. How to systematically explore, develop, summarize and make it rise to? Culture? Level, forming one of the spiritual pillars of the development of rural credit cooperatives, this work as a whole is at a standstill or just started.

4. The role of Party organizations in the corporate culture construction of rural credit cooperatives has not been fully exerted.

In recent years, rural credit cooperatives have established their own party building system, most rural credit cooperatives have established party committees at or above the county level, and all rural credit cooperatives have established party branches. Party member's vanguard and exemplary role has been fully reflected in business development, but he has not fully understood the corporate culture construction of rural credit cooperatives, and what's more, he only stays in the misunderstanding of form and ostentation.

Second, accelerate the establishment and improvement of rural credit cooperatives corporate culture measures and ways

1. Establish independent brand innovation service.

In order to survive and develop in the fierce market, rural credit cooperatives must change their business philosophy, identify the market positioning, take the service of agriculture, rural areas and farmers as the main body, serve the local areas, take root in the countryside and be close to farmers, continuously increase investment in agricultural loans, innovate financial tools and service means, support farmers to get rich, rural economic development and agricultural industrial structure adjustment with credit structure adjustment, effectively solve the problem of farmers' loan difficulties, create a brand culture that farmers generally recognize, and let farmers fully feel that rural credit cooperatives are farmers' banks. Service is the purpose of rural credit cooperatives, the starting point of all work and the rich connotation of modern financial enterprise culture. Rural credit cooperatives should constantly innovate service varieties according to market changes and meet market demand at any time. While doing a good job in counter service, we should also extend the service area, not only to form an excellent service style, but also to explore flexible service methods and create a good service environment. Occupy more market and space through service, have more long-term excellent customers, create achievements and establish a better image of credit cooperatives.

2. Start with the service and implement it? Customer first? Business philosophy of

Good service is the key to an invincible position in the competition. Credit cooperatives should actively improve service quality and provide high-quality and efficient financial services to customers. The first is to standardize the service environment. The construction of the business units of rural credit cooperatives must use the unified standards of the provincial association, unify the name of the institution, and hang the unified institution card, interest rate card and business time card at the specified position. Business hall should be unified hanging service convention, service commitment and service telephone, so that the hanging is complete and correct, and the service environment is clean and beautiful. The second is to improve the convenience service facilities. Sofa, chair, reading glasses, money detector, pen and ink for writing, etc. Should be equipped outside the business counter. It is necessary to formulate a set of overall image design scheme based on the actual situation of the unit, from the gfd of employees, standing posture and sitting posture to the external environment such as office desks and chairs, community health, flowers and plants. Give customers a brand-new feeling, make customers feel at home, and constantly build a quality service brand of rural credit cooperatives.

3. To strengthen the construction of corporate culture, we must implement incentive mechanism and strengthen the training and education of employees.

Among the well-run large enterprises in the world, excellent enterprises have established perfect competitive incentive mechanism and education and training system, and some even have their own schools to provide talent support for the sustainable development of enterprises. In the process of economic globalization, the competition among financial institutions is gradually diversified. Facing the severe international and domestic situation, on the one hand, rural credit cooperatives should make preparations in advance, establish and improve the competitive incentive and talent appointment mechanism as soon as possible, select outstanding talents through competition, take on heavy responsibilities, create an internal environment of free speech and independent work, better realize the self-worth of employees and promote the credit cooperatives to achieve a win-win situation; On the other hand, rural credit cooperatives should also strengthen education and training in combination with human resource management, not only to formulate a perfect and feasible training system, but also to adopt various training methods. Through training, the purpose of educating employees, enriching employees, improving employees and cultivating compound talents is achieved, the talent pool of credit cooperatives is formed, the competitiveness, innovation and vitality of credit cooperatives are enhanced, and the sustainable development of credit cooperatives has a reliable motive force.

4. Corporate culture construction adheres to people-oriented.

There is no doubt that people-oriented plays an important role in modern enterprises and is also the basic principle of many successful enterprises. It is an indispensable and important factor in the construction of enterprise culture. As a financial enterprise, there is no doubt that rural credit cooperatives should take people-oriented as the top priority of management, understand employees, guide employees, love employees, care for employees, trust employees, enhance team cohesion, use good people, let employees give full play to their talents, show their abilities and give full play to their strengths, promote employees to realize their life value and promote enterprises to achieve better performance.

At present, rural credit cooperatives are facing a critical period of transformation to commercial banks. Facing the competition of many financial institutions, it is urgent to establish and improve a good corporate culture, ensure the sustainable development of credit cooperatives, better base themselves on agriculture and serve the three rural areas.

References:

[1] Kang Fengli. On the corporate culture construction of rural credit cooperatives. Henan Daily Rural Edition, 2005.

[2] Zou Guoben. How to strengthen the construction of enterprise culture in rural credit cooperatives. Youth Science, 2009.

[3] Wang Zhenyu. Analysis of enterprise culture construction of rural credit cooperatives.

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