The typical representative of C2C mode is the online auction on the website. It is the name, photo, status, lowest price, bidding period, delivery method, payment method and other information of the goods on the website, waiting for the arrival of bidders. Within the time limit, prompt the highest bidder to win the bid, contact the commodity provider by email, exchange goods and pay. The related business of online auction business, which provides a system or place for this series of processing and collects renewal fees from commodity providers, has also grown rapidly.
In recent years, the development of C2C e-commerce in China is mainly based on Yi Bei, Taobao and Paipai. Because Paipai was registered only in 2005, here I take Yi Bei and Taobao as examples to see the development prospect of C2C e-commerce in China.
Ebay Network Information Service (Shanghai) Co., Ltd. and Shanghai Ebay Trading Co., Ltd. were established in August 1999, and both operate in Yi Bei. In March 2002, Yi Bei received a capital injection of US$ 30 million from Yi Bei, the largest e-commerce company in the United States, and formed a strategic partnership with it. In June 2003, Yi Bei received an additional investment of US$ 6,543.85 billion and became a member of the global family of Yi Bei. In July 2004, Yi Bei launched a new brand "Yi Bei Yi Bei"? .
As of June 30th, 2004, Yi Bei, a well-known online trading platform in China, recently announced its performance in the second quarter of this year. The total number of registered users in Yi Bei has reached 6.9 million, and in the second quarter alone, there were 6,543,800+4,000 new users, with a growth rate of over 25%. In the second quarter, the total number of new commodities reached 4.2 million, an increase of 35% over the previous quarter. The total turnover in the second quarter, that is, the value of all goods successfully traded online, reached 500 million yuan (US$ 63 million), an increase of 28% compared with the first quarter of this year.
Ebay now has more than 50 customer service staff, who answer users' emails, phone calls and many customers' questions in use. This figure may be 70 to 80 by the end of this year. Now it only takes 10 second to sell goods in Yi Bei, and 20 seconds is the number of months ago. The total annual sales of clothing is 3.9 billion, jewelry and clocks are 65.438+0.7 billion, cameras are 65.438+0.4 billion, electronic products are 3.4 billion, computers are 3.6 billion, and toys are 65.438+0.9 billion. Buy a gem in two minutes, sell 2000MP3 players every day, and sell a mobile phone every minute.
Source: Baidu Encyclopedia, Sina Blog.
Taobao is a leading personal online C2C trading platform in China. Founded by Alibaba, the world's best B2B company, with an investment of 450 million yuan, it is committed to becoming the world's largest personal trading website. Since the establishment of 10 in May, 2003, Taobao has quickly occupied the leading position in the domestic personal trading market in a short period of half a year, creating a miracle for the development of Internet enterprises and truly becoming the best online entrepreneurial platform for individuals interested in online trading.
In 2006, Taobao's online shopping consumption increased by 1 10%, and 1/4 netizens in China were used to online shopping. In terms of the number of users, Taobao has registered more than 30 million users, an increase of 1 16% compared with13.9 million users in the same period last year, covering almost the vast majority of online shoppers in China, and the proportion of online shoppers in China is also increasing. In 2006, Taobao users spent 563 yuan per capita on online shopping. In 2006, Taobao sold 40 million cosmetics such as perfume, 20 million rechargeable cards, 20 million health products, 9.4 million books, 4.5 million pairs of shoes, 4.3 million lighters, 2.3 million underwear, 2.2 million mobile phones, 26.5438 million pairs of trousers and 2 million coats.
Data sources: iResearch, CNNIC Report, China Yearbook, Taobao, Baidu Encyclopedia.
Second, the problems in the development of C2C model
Yi Bei's success shows Alibaba that China's CtoC market is also a huge gold mine. At present, the monthly transaction volume in Yi Bei is about 60 million, and it is growing at a rate of 20% every month. Although the fees charged by Yi Bei are less than one of110, and Yi Bei is not profitable at present, the Yi Bei model has proved that CtoC model is feasible in China. This is also the reason why Yi Bei, the world's largest CtoC website, spent a lot of money to buy Yi Bei. The e-commerce market in China will become bigger and bigger, and CtoC transaction volume will snowball. It is only a matter of time before Yi Bei makes a profit.
Although C2C mode has great development potential, it still faces many problems, which may affect and restrict the development of C2C e-commerce if these problems cannot be properly solved.
In particular, domestic e-commerce is in its infancy, and there are many imperfections in system, technology and credit system. We must pay more attention to actively solving these problems.
1, perfect legal system
Online transactions and e-commerce are new things that have only appeared in recent years, and all countries are actively exploring and formulating corresponding laws to regulate the behavior of e-commerce. At present, due to the imperfection of the law, not only the rights and interests of individuals and enterprises involved in online transactions can not be guaranteed, but also online auction will become a new means of selling stolen goods.
2. Transaction credit and risk control
The Internet has transcended geographical restrictions and turned the world into a huge "stall". The virtual nature of the Internet determines that the transaction risk of C2C is more difficult to control. Take Yi Bei as an example. According to statistics, there will be a fraud case in every 25,000 transactions. Internet fraud has reached a very serious level in C2C. At this time, electronic trading platform providers must play a leading role, and must establish a set of reasonable trading mechanisms, a set of mechanisms conducive to online trading.
3. Online payment method
At present, from the transaction on the website, less than 20% of BtoC is realized through online payment, and cash on delivery accounts for almost 80%. CtoC's online payment ratio is lower. At present, direct face-to-face transactions between buyers and sellers are the mainstream, and suppliers of electronic trading platforms simply cannot control transactions. If the transaction is conducted through online payment and there are not many obstacles for the website to collect the transaction commission, it is unlikely that the offline transaction will receive the commission. This is mainly because the scale of domestic credit card users is not large, the domestic financial settlement system can not fully meet the requirements of e-commerce, its security is not enough, and there is no complete authentication system, which can not eliminate users' concerns about transaction security.
The consumption habits of Chinese people need to be changed and cultivated.
After all, e-commerce has only appeared in China for a few short years. Few people are willing to accept online shopping except white-collar workers with professional education and young people who are willing to try new things. Moreover, the computer use ability and level of Chinese people also restrict the development of C2C e-commerce. These all need time to cultivate consumers and cultivate the market.
5. The economic strength of China people
Undeniably, the average economic level in China is still not high, and there are not many second-hand goods with high value in the hands of Chinese people. Throughout the Yi Bei website, a large number of merchants use this platform to promote their products, including brand-new, refurbished, parallel imports and even fakes. However, due to the low economic level, even for second-hand goods, the online quotation is still very high, which simply does not reflect the price advantage of second-hand goods. The low cost performance has made many people lose interest in second-hand goods. All these have directly affected the further healthy development of the domestic C2C market.