Fully respect individuals, fair and reasonable authorization.
As early as when he was running Donghai Seiki, Zong Ichiro was able to work well with people with completely different personalities and took this as his work belief. He believes that people of the same type are easy to get along with and communicate with, but to run a company, you must have all kinds of talents. In the process of operating Honda's technical research, his cooperation with Takeo Fujisawa also embodies this principle. Honda and Fujisawa have completely different personalities and a clear division of labor. Honda is responsible for technology and products, and Fujisawa is fully responsible for sales and operations. 197 1, both retired at the same time.
In order to ensure that power can be truly handed over to capable people, relatives who are leaders in enterprises are not allowed to work in the company. After Honda became a big enterprise, this principle still exists. Half of the employees were hired halfway and practiced mixed-race doctrine to maintain the creativity of the company.
When entering the company, no matter senior cadres or ordinary employees, they are all commensurate with "Mr", not with their positions. The directors of the company do not have a separate office, but adopt the "director sharing office system", and they share a big room.
Zong Ichiro's quotation "Work for Yourself" is a high summary of this spirit of respecting individuals. He warned employees not to consider swearing allegiance to the company, but to work for themselves; This spirit of respecting people can be seen everywhere in Honda, and the implementation of the "self-application system" is one of the manifestations of this spirit.
Honda has no bureaucracy, factionalism and sectarianism, and employees can work easily and happily. At the age of 50, senior cadres give way to later young people and respect young staff to the maximum extent. In order to avoid the cautious style of fear of failure, according to Honda, you won't make mistakes unless you work. In a questionnaire survey on "What is the Core of Honda Spirit" conducted by Honda employees, the order of answers is originality, working for oneself, giving full play to one's talents and not being afraid of failure. Mr. Fujisawa, the partner of Mr. Zong Ichiro, believes that it is difficult to give full play to everyone's ability and concentrate on research in the enterprise in the traditional pyramid organizational structure, so it is very important to abolish this structure and compete freely with one person and one thing.
A person's business is to abolish the company's practice of forcing a person to do a job he is not qualified for. Ensure that each department has the right to freely choose its own main direction. Free competition is to advocate free competition of different natures. In order to realize * * *, everyone and every small group should have their own ideas, and find the development field through it and introduce the competition mechanism into the company.
In Honda Research Institute, researchers personally put forward the project. Once the project is adopted, a project research team is formed with the sponsor as the center, and the leadership, planning and management of the project research work are all given to the project sponsor. When two or more researchers put forward similar topics separately and are adopted at the same time, they are allowed to form independent project research teams and win results through free competition. Therefore, Honda has realized the horizontal organization of "paperweight organization" in organizational structure. The top is like a button in the town newspaper. There are several senior leaders (they are important members of the jury), and all the researchers below are in a reciprocal relationship. Although formally divided into design room, trial production room and other departments, the director is also a specific staff member rather than a full-time management cadre. To create products with unique styles, employees must have original opinions. Horizontal organization and project research system are only guarantees. In the final analysis, the key is to look at people. How many original talents an enterprise can have is a topic that Honda has been setting for itself since it started its business. To this end, Honda has taken the following measures.
1, the introduction of incentive-suggestion system. In 1953, Honda took the lead in introducing the incentive-suggestion system. By the 1970s, the total number of suggestions put forward in one year had exceeded 654.38+10,000, and three of the four suggestions were adopted. For excellent advice, Honda gives free travel abroad as a reward.
2. Establish a "new imagination studio". Honda has an experimental studio named "New Imagination Studio" in its domestic factory, and the room is equipped with mechanical equipment. Once a worker has a good idea, he can go to the laboratory to concretize it, of course, in his spare time in principle.
3. Holding exhibitions of works that violate the Convention. The purpose of the exhibition is to put forward free and unrestrained ideas and turn them into "brain games", which is a thorough mass entertainment. This is consistent with Honda's quality of "whether it is work or pleasure, as long as you feel comfortable", and many whimsical works can be seen at the press conference.
Everyone is equal before technology. In Honda, everyone is equal before technology, and there is no distinction between superiors and subordinates. The so-called misdeeds often happen. When the automobile engine was changed from air-cooled to water-cooled, Kumi and others took a "strike" way to protest, because Honda was an absolute supporter of air-cooled. After seeing the advantages of water cooling, Honda issued "the future is the age of young people" and decided to retire. In the process of developing integrated circuits, there was also a rebellion against Tsuichiro Honda. Zong Ichiro, who was already a consultant at that time, didn't like electronic technology. He thinks that electricity is invisible to the eyes, but technology is actually visible. However, despite Honda's opposition, the robot development team independently developed a first-class welding robot and production line system, and Honda had to bow its head before the facts. In Honda, people emphasize entertainment, thinking that entertainment can broaden people's horizons, accumulate experience and close relationships. Zong Ichiro even thinks that as long as he has the expectation of having fun, he will work harder than others during the day and pay great attention to efficiency. If you work all night without rest, then Zong Ichiro may not have any innovation and may lose the opportunity to train people in an all-round way.
Zong Ichiro pointed out that unique inventions will be worthless if they are not provided to the society in time. At Honda, researchers think that they are not studying technology, but studying people's psychology. They are trying their best to satisfy people's psychology with all technologies.
Honda's leaders have never put forward such names as "dominating the world market", "overtaking Toyota" and "surpassing Nissan", but emphasized customer satisfaction first and strived for customer satisfaction first.
Honda doesn't have a special market research organization, it relies on the development team. All employees in the development department are market researchers. They use their own eyes and ears to explore market trends, which is more emotional than relying on information obtained by market research departments.
Honda's management model is a complete system, which is a harmonious unity of a series of principles and regulations under certain philosophical thoughts. Only by understanding its integrity can it be used by me, and it can't be used only by focusing on one point. Known as the "Honda myth", Honda has developed from a small workshop for repairing cars and motorcycles into the world's number one motorcycle multinational company and large automobile production enterprise with its extraordinary courage and spirit of burying its head in scientific research. He has made great achievements not only in the dream of pursuing technology, but also in the concept of business decision.
Creating customers is creating demand. French women's clothes are the most changeable because they are very sensitive to fashion. Specifically, the fashion shows in spring and autumn every year can affect the fashion style of women's wear in that year. Similarly, if you want to create customers, you must create demand. Fashion shows can affect the popularity of the year and create demand. When fashion is popular, it creates customers. Rabbits have long ears, rely on information and have no weapons. Why are rabbit's ears so long? Because there is no weapon, it only relies on its long ears to collect information. When the enemy attacked, he first relied on his ears to get information and left the scene as quickly as possible. Because the rabbit's feet run very fast. Enterprises should also have rabbit-like keen information collection ability. Send commercial spies when attacking, and retreat when retreating to ensure safety.
To know how to climb a mountain, you should also know how to go down. It's easier to go up than to come down. Because there is a mountain top as the goal when climbing, as long as you climb hard, you will eventually climb to the top. However, it is difficult to go down the mountain: it is difficult to decide when to go down the mountain and whether to climb up after pulling it down. Honda Technology Research conducted production adjustment on 19 16, and the factory was shut down for one week. The situation was good at that time, but there was something wrong with the balance of payments. 62% market share, no need to stop work, but always consider the survival of the industry and decide to go down the mountain.
Trust is a person's resume Most people use "erasers" to keep diaries, that is, they use "erasers" to erase the black and white words written in diaries if they feel inappropriate. However, trust cannot be erased with an eraser, because trust is a diary that creates life day after day and cannot be erased with an eraser. In other words, trust is a person's resume. Whether this person is credible or not can be judged by listening and using it. So the operator can only teach by example, not by example. We can't erase what we have done in the past.
The research institute is not a doctoral manufacturing institute. This institute is engaged in the research of goods, not the manufacture of doctors. There is a famous electrical machinery research institute. Because of hard work in writing papers, all 90 people in this study won doctoral titles, but no decent products have been developed. The reason why this electric machinery research institute failed was that it forgot the purpose of its establishment. The research institute is "99% failure, 1% success", but as long as there is 1% success, it is successful. Why do you write so many theories in your thesis to get a doctorate, but it has nothing to do with the actual finished products? A woman should dress up, but if she dresses up too much, she will become a prostitute. One of the conditions of creative efforts is practicality, and creativity above practicality is art, for example, women should dress up, which is the same as practicality, but if they dress up too much and wear pink too brightly, they will be misunderstood as prostitutes. Therefore, the decoration of goods is necessary, but the decoration beyond practicality is not a good commodity. A thousand people's skills are not as good as one's creativity. Avalokitesvara has a thousand hands, but avalokitesvara can't move with a thousand hands at the same time. A skilled person is like avalokitesvara with a thousand hands, but only one person is enough to really engage in skills. Creativity is different. Creativity is unlimited, and many people can be mobilized to work at the same time. Most of the reasons for the failure of running a factory are that they pay too much attention to skills and ignore creativity. Factories that ignore creativity are bound to fail.
Credit and money are the levers of life, and most people value money more than credit. But money will run out and credit will never run out. Even if you have no money but credit, people will still give you money. Therefore, to achieve balance in life, only credit and money can achieve balance, just like leverage. With credit, you will naturally have money. Credit and time are money, which is an irrefutable truth. Credit will snowball and get bigger and bigger. Credit will not happen only once, but will snowball on it. Regarding credit, the most important thing is to reach an agreement with others to keep your promise. The metaphor of commodity means that the price of commodity should be consistent with its value, so as to establish the credit of commodity. Make an appointment to discuss with people in business, punctuality is the most important thing, so as to establish the credit of doing business.
Work for your own happiness. Employees should not sacrifice themselves for the enterprise, but work for their own happiness, so as to improve work efficiency. Employees are different from operators, and operators must regard the enterprise as their life-and-death friend, but it is wrong for employees to serve the enterprise with such an idea. Because the survival of the enterprise is not above the sacrifice spirit of employees, as long as employees can enjoy life at work, the enterprise will not fail.
Turning defeat into victory lies in investigating the reasons for the failure. People have struggled in failure all their lives. Don't be afraid of failure. The reasons for the failure of the investigation. The saying "failure is the mother of success" is correct. When you are in adversity, you should look for the reasons of failure, whether it is external reasons, internal reasons, business department problems or technical department problems, you can find a glimmer of success. Operators should be wise, benevolent and brave. There are two typical operators of small and medium-sized enterprises: one is practical and the other is academic. The former only knows how to work hard, while the latter only believes in the supremacy of education. The operators of these two types of small and medium-sized enterprises will not become the operators of large enterprises. In addition to wisdom and knowledge, the operators of large enterprises should also have benevolence and courage. In other words, it is necessary to be kind to employees, brave to make judgments for enterprises, and wise to keep enterprises from going bankrupt. With such a trinity, the success of large enterprises can be guaranteed. Dreaming is more effective than reading the art of war. Giving young people a "dream" is more effective than teaching young people to read Sun Tzu's Art of War. For example, Sun Tzu's Art of War said: "Know yourself and know yourself, and you will be invincible." From the meaning of the word, Sun Tzu's statement is completely correct. But how to "know yourself" and "know yourself" is not easy. On the contrary, simply give young people a goal and tell them that in the era of liberalization, the only way to win is to improve their technical strength. If the goods you make are better than others, you are not afraid of competition. Therefore, "dream" is more practical and makes people work harder than the art of war.