2.3 College students' ideological and political education needs further improvement and innovation. A set of ideological and political work system in colleges and universities that has been formed for a long time can no longer meet the needs of the development of the new situation, but the scientific ideological and political work system in colleges and universities that adapts to the new era has not been fully established at present, and the ideological and political education for young college students is monotonous in form, rigid in content and not targeted. There is no effective mechanism to fundamentally solve the deep-seated problem of young students' bad ideological tendency; Lack of strong restraint mechanism for young students to ignore political theory learning; There is a bad tendency to emphasize only students' grades and neglect ideological and moral cultivation, and only pay attention to professional education and neglect ideological and political education, which is not conducive to promoting the formation of correct ideological and political concepts of contemporary college students. 2.4 The negative impact of traditional culture is greater than the positive impact. China culture not only contains rich and precious spiritual heritage, but also permeates dross to varying degrees. Under the condition of market economy, the efforts to carry forward and explore excellent traditional culture need to be further strengthened, and a few lawless elements improperly exaggerate the dross, resulting in the unfavorable situation that the negative impact of traditional culture in society is greater than the positive impact to a certain extent, which has caused extremely adverse effects on the healthy growth of young students. Bad cultural tendencies, such as knowledge devaluation, official standard, and short-term culture of "each leading the way for dozens of days", frequently appear among college students in some areas, and some even have the tendency to spread. This point, especially the current education sector and the whole society, should pay special attention. Reflections on the ideological quality education of college students under the knowledge economy. Colleges and universities are the cradle of cultivating and bringing up high-quality talents. College students without knowledge and ideas can't meet the needs of today's society. It is an important task for colleges and universities in the new century to guide students to think actively and improve their ideological quality. College students are in an important stage of rapid growth, a period of mature thinking but not really mature, and the best period for the formation and cultivation of ideological quality. Therefore, we must have a clear understanding of the situation, improve our understanding and strengthen the cultivation of college students' ideological quality in all directions. There are many ways to cultivate college students' ideological quality. To strengthen ideological and political education, we must adhere to the unity of theory and practice according to the characteristics of college students' ideological and political situation, and work hard to implement it. 3. 1 Combined with the characteristics of contemporary college students, Theory of Three Represents armed the minds of college students and vigorously strengthened the education of the party's basic theory, basic line and basic program around establishing correct ideals and beliefs; Focus on establishing good psychological quality and strengthen social adaptability and frustration education. Strengthen the education of socialist democracy, legal system and citizens' rights and interests with the focus on cultivating good legal consciousness; Focus on cultivating good social morality, strengthen the education of civic morality and traditional virtues of the Chinese nation, and form a comprehensive ideological education model with Theory of Three Represents as the core and meeting the needs of social development as the standard. 3.2 Strengthen the construction of teaching staff and cultivate thoughtful high-quality teachers. The cultivation of ideological quality requires thoughtful high-quality teachers. No matter how modern education changes and modern teaching methods are advanced, teachers are still "engineers of human souls". Teachers' ideological quality directly affects students' ideological quality. Ji Xianlin, a famous scholar, said: The talents of a university are not taught in class, but cultivated in the atmosphere created by masters. 3.3 Establish a comprehensive evaluation system for evaluating students' ideological quality. Study a comprehensive evaluation system suitable for evaluating students' ideological and political quality, and comprehensively evaluate students from both qualitative and quantitative aspects. The comprehensive evaluation form should be as open, fair, just and objective as possible, and put an end to emotional factors, and serve as the basis for students to evaluate the "three good" and recommend outstanding graduates. 3.4 Create a good campus cultural environment. Ideological and political education should pay attention to emotional communication and two-way communication. The responsibility of emotional university is to let students learn to think. Schools should not only strengthen the education of students' professional knowledge, but also create an atmosphere to inspire students' thinking from the campus environment, and comprehensively cultivate and train students' ideological cognitive ability. Create a cultural atmosphere, create a free environment, make students energetic, directional and orderly, enhance their adaptability, cultivate self-confidence, fully encourage college students to dare to put forward their own ideas and opinions, and give active guidance when exploring, choosing new ways and dealing with new problems. At the same time, ideological and political education professionals pay special attention to the role of emotion in creative ideological and political education, strive to close the emotional distance between themselves and students, treat each student with a frank attitude, kind tone and smiling face, shorten the psychological distance, make students open their hearts and speak freely, make students change from emotional closeness to teachers to acceptance of teachers' teaching content, stimulate the enthusiasm of the educated, and make them fully absorb and internalize the educational content. 3.5 Do a good job in classroom teaching, give play to the main channel role of "two courses" teaching, help students establish correct ideals and beliefs and pursue life, actively reform teaching contents, methods and means, adhere to the principle of integrating theory with practice, and encourage college students to absorb nutrition in the big classroom of reform and opening up. In teaching, we should try our best to integrate the latest hot issues into teaching, grasp the policy spirit, give positive and objective explanations, inspire students to deepen their understanding of hot issues, and connect book knowledge with the latest changes in social life by contacting hot issues in teaching, so that teaching is in a dynamic state, closer to reality, more vivid and more attractive.