1. Selected raw materials

No matter whether it is hot or cold, every minute counts.

Second, the service-100% customer satisfaction

1. You sell services.

2. Convenient and fast service

3. Friendly service

4. considerate care

Third, (2) Lean-let customers eat with confidence.

1. cleaning in a broad sense

2. There is a knack for placing tables and chairs.

3. Shop layout should be clever

Fourth, value-the best understanding of the customer's heart.

1. It is nutritious and the price is reasonable.

Step 2 Create healthy food

3. impress customers with your heart. 1. Golden Arch with Unique Signs

1. Perfect combination of two "M"

2. Red and yellow: Stop and pay attention.

3. Food, happiness and friends-the core of sales proposition

4. McDonald's brand pyramid

5. The three brand values of McDonald's

Second, the charm of brand culture-"I like it"

1. "I like it" captures the young heart.

2. Brand renewal, global unification

Third, store location-business circle survey is essential

1. Determine the scope of business circle.

2. Conduct sampling statistics.

3. Field test

Fourth, flexible site selection-time, place and people.

1. carbon-based site selection is principled.

Step by step store location

Verb (abbreviation for verb) Unique store design-unified standard

1. Golden M on a red background

2. Warm storefront

3. Keep the characteristics and be more perfect.

Six, brand promotion-selling care, selling affection.

1. Every hamburger has love.

2. Green public relations, infinite charm

McDonald's is also an athlete.

4. Sponsoring social and cultural undertakings

5. Enthusiastic about public welfare undertakings

Seven, let "Uncle McDonald" deeply rooted in the hearts of the people.

1. Lock small customers.

2. Bring happiness to everyone. 1. Services that satisfy customers.

1. Greet customers

Ask or suggest ordering

3. Prepare the food ordered by customers

collect?money?

5. Deliver the food ordered by the customer to the customer.

6. Thank customers for coming

Second, 59 seconds fast service.

3. Smile is a valuable additional commodity.

1. smile check and smile contest

2. Natural freshness is the secret of smiling.

Fourth, children will always be "God"

Uncle McDonald brings happiness.

2. Fairy Tale Children's Paradise

3. More care and love

Five, everywhere for the sake of customers.

1. Use of paper tableware

2. Put yourself in the position of the customer.

3. Reflect the sense of service everywhere.

Interaction between intransitive verbs and customers

Have a birthday party.

2. Visit McDonald's live production 1. From seed to maturity-procurement standardization

1. Potato industrialization brought by McDonald's

2. Cultivate China potatoes that meet McDonald's standards.

Second, only sell the perfect food.

1. replace the chef with machinery

2. Delicious food comes from high-quality materials.

Third, send healthy food to customers.

1. Go ahead, safety first.

2. Raw material management, FIFO

Fourth, the secret of fresh nutrition.

1. Excellent material selection

2. Eliminate and scrap to ensure freshness.

Five, cultivate loyal suppliers

1. Strict management of suppliers

2. Say no to suppliers

3. Want quality, not kickbacks.

Six, mutual benefit, * * * with growth

1. American suppliers are as close as lips and teeth.

2. Shake hands with suppliers in China. 1. Break the ice and improve the management system.

1. Grasp 13 management points.

2. Save energy reasonably

3. "Mystery customer" inspection business

Second, r 1 1c- distinctive business philosophy

Third, cleanliness, the key is detail.

1. "Clean up at any time" is McDonald's motto.

2. Arrange a thorough cleaning at night.

Fourth, let the company never fall behind.

1. intelligence gathering-report to the competition store every month.

2. Information management -POS+ISP system

Five, logistics and distribution-refrigerated trucks are in a hurry

1. Quality always comes first.

2. Catering and Logistics Center-Fine and orderly docking

3. The secret of supply chain management-standardization and tracking technology

Six, flexible and diverse means of promotion

1. Give full play to the role of managers

2. Various promotion techniques

A hospitable usher.

The usher is very important.

2. How to choose the right usher

3. The key to the success of welcoming guests

4. The work content of the greeter

5. Job requirements of ushers. A down-to-earth "little" person.

1. Genius can't stay.

2. Ability is more important than education.

3. Disabled people can be excellent.

4. A huge reserve army

Second, personnel recruitment-don't miss any opportunity.

1. Don't spend money to choose talents.

2. McDonald's own employee interview

Third, meet the new "crew"-staff training.

1. Training-Help employees grow.

2. One-on-one training-primary training for employees

3./kloc-Becoming a "captain" from October to August-manager training

Fourth, work together to shore up the boat.

1. Division of labor and cooperation in the town, mutual cooperation.

2. Diligent "Captain"

Five, climb the ladder in front of you-employee motivation

1. Unlimited promotion

2. There is always a reward for giving.

3. Always upward position

Six, maximize work efficiency-part-time staff management

1. odd jobs can also be promoted.

2. Perfect incentive mechanism

Vii. Humanized management full of love

1. McDonald's is a big family.

2. Turn work into fun

3. Love me, love my dog-Care for employees and their families-Standardize operation-Efficient franchising

1. Business license fee

2. Assist in opening new stores

3. Contract

4. Responsibility of Headquarters

5. Distribution of goods

Second, there are eight positions to join the headquarters.

1. Functions of McDonald's headquarters

2. Harmonious relationship between headquarters and branches

Third, conclude a lifelong marriage-choose the right franchisee.

1. The spirit of franchising

2. Choose only individuals, not enterprises.

3. Standardized accession procedures and contracts

Fourth, the management of franchisees-operation standardization

1. Standard franchisee training and guidance

2. Strict franchisee constraints and management.

3. Let franchisees have no worries.

Five, McDonald's manual-a model of standardization

1. The essence of McDonald's

2. McDonald's related manuals

3. Principles of McDonald's Manual 1. Complaining is golden-customer dissatisfaction is the driving force of development.

1. The significance of effectively handling customer dissatisfaction

2. Handle customer complaints flexibly

3. McDonald's procedures for handling customer complaints

Second, put on protective clothing for hidden dangers.

1. Take precautions-establish a crisis prevention system

2. Preventing and dealing with natural disasters

Third, calmly respond to crisis events.

1. During the SARS period, "there is always a silver lining behind the dark clouds"

Step 2 calmly deal with bird flu

Don't forget to establish an image in times of crisis.

4. McDonald's strategy to deal with the crisis